Sustainability Committee Meeting June 2026

This event is over.


SUS-COMM-JUN26 Hero Banner

This session will feature presentations from leading organizations across the marketing and sustainability ecosystem, including:

Turning Sustainability into Storytelling That Drives Impact (Download the Presentation)
PepsiCo will share how its collaboration with National Geographic Society and The Walt Disney Company brings regenerative agriculture to life through storytelling, science and education. The session will explore how human-centered storytelling can make complex sustainability topics relatable, build credibility, and create stronger audience connection across platforms.

Speaker(s):

  • Leticia Barabba, Global Marketing Director, Corporate Brand, PepsiCo

  • Jenna Grubman, Director, Corporate Partnerships, National Geographic Society

  • Ariel Deiaco-Lohr, Director, Licensing and Partnerships, The Walt Disney Company

Putting Data Behind Sustainable Production (Download the Presentation)
This session spotlights AdGreen’s carbon calculator, a free, industry-wide tool for measuring production emissions, alongside key insights from its latest review. We’ll uncover where emissions hotspots occur and how smarter production can cut both carbon and cost without compromising creativity, with L'Oréal sharing how they’re turning data into action. You’ll leave with practical ways to embed carbon measurement into workflows and use it to support Scope 3 reporting and ongoing reduction.

Speaker(s):

  • Jo Fenn, Global Director, AdGreen
  • Emily Plunkett Fleischer, US Director, AdGreen
  • Benoît Julia, Chief Sustainability Officer, Digital Marketing and E-Commerce, L'Oréal Groupe

Turning Sustainability Messaging into Trust and Credibility (Download the Presentation)
Getty Images will share insights from its latest VisualGPS research, exploring how consumer expectations around sustainability are evolving and what that means for brands and marketers. With 69% of people saying climate change impacts their daily lives and growing skepticism around green claims, the session will highlight the risks of “greenhushing” and the opportunity to build trust through more authentic, transparent storytelling. Getty Images will also outline key visual principles and strategies to help brands communicate sustainability in ways that resonate, balance urgency with optimism, and ultimately drive stronger engagement and credibility.

Speaker(s):

  • Sammy Malave Jr, Manager, Creative Insights, Getty Images