Sustainability Committee

Description & Purpose tab:
The Sustainability Committee will address each of the segments of Sustainability — People, Society, and Planet — with a focus on being a force for good and a force for growth.

As Sustainability is an issue that affects all of us across our organizations, consumers, society, and planet, so this committee is open to all marketers, no matter where you are on your Sustainability journey. Our goal is to educate and enable global marketers to drive sustainable actions, practices, and processes through peer-to-peer learning, case studies, and industry initiatives driven by committee members.

Committee Locations:
We will have bi-monthly meetings through the summer of 2022, with live meetings possibly convening in the fall. All meetings are free for ANA client-side, MSP Platinum, Gold, Silver, and Non-Profit members to attend.

Committee Chairs and Leadership Team:
TBD

ANA Staff:
Meg Wubbenhorst, SVP of Global Growth Council and Head of Sustainability

Discussion Topics

• Creating an Industry Benchmark
• Building a Business Case for Sustainability
• Changing Consumer Behaviors
• Connecting Environmental & Social Efforts
• Corporate vs. Brand Messaging
• Credible Marketing Claims
• Culture and Consumer Trends
• Diversity, Equity, Inclusion & Belonging
• Educating Consumers
• Embedding Sustainability within Organization
• ESG Goals and Performance
• Innovation ROI vs. Expense
• Mental Health & Wellness
• Metrics & Measurement
• Supply Chain
• Sustainability 101
• and more...