This event is over.

Housekeeping and Introductions (11:00 a.m. ET)

Member Roundtable & Discussion  (11:05 – 11:30 a.m. ET)
Join us for an interactive discussion on trending media topics including:

  • Brands that are still activating in the metaverse & why
  • How brands are leveraging AI to find audiences in media
  • Brands' approach to advertising on TikTok with the impending ban
  • Brands that advertised with Netflix early on & their results assessment
  • JIC’s attempts at defining currency requirements for 2024 Upfronts

Discussion Leader:
DJ Perera, Chief Media Officer, The Ad Council

I. Mars Wrigley’s Retail Media Networks Selection & Evaluation Process (11:30 - 12:15 p.m. ET)
With a plethora of retail media networks to choose from and new retail networks popping up daily, it can be hard to know which ones will deliver the highest ROI and reach targeted consumers most efficiently and effectively. In this session, Nicole Rainey, Senior Retail Media Manager at Mars Wrigley will be sharing the criteria the brand uses to evaluate network selection and offering insight into their selection process.

Nicole Rainey
, Senior Retail Media Manager, Mars Wrigley 

As Senior Retail Media Manager at Mars Wrigley, Nicole sits on the US National Media Team and oversees a holistic Retail Media strategy. Her background in Shopper & eCommerce at Mars and Media Planning on the agency side, is a key enabler to help drive integration across National & Shopper for Mars Wrigley. Part of her role is helping enable cross-functional collaboration to unlock more value from Retail JBP negotiations. Nicole has facilitated a task force across all of Mars Inc. & its agency leads, to negotiate Retail Media CPMs in line with their non-retail activations, which successfully drove lower CPMs across some RMNs.

II. A Path to Influencer Pay Equity (12:15 - 1:00 p.m. ET)
Most marketers are aware of the inequity that plagues the influencer industry — and its roots go deeper than just pay. Fortunately, there are concrete actions our industry can take to close the influencer equity gap. This session will share tangible steps and offer tools to create more fair and equitable practices in the end-to-end process of influencer marketing.

Amy Shoenthal, Senior Vice President, M Booth 

Amy Shoenthal is a senior vice president on M Booth’s digital team. Throughout her career, she has worked with some of the world's largest brands from Procter & Gamble to Google. Amy is also a top contributor to Forbes Women, shining a spotlight on the stories of founders who have been historically underestimated yet are doing the work to solve society’s biggest problems. Her book on how founders and leaders work through setbacks comes out in Spring 2024.

Nya-Gabriella Parchment, Vice President, Marketing & Brand Partnerships, Digital Brand Architects

Nya-Gabriella Parchment is Head of Brand Partnerships & Marketing at Digital Brand Architects. She has played a key role in cultivating robust relationships with leading names across fashion, beauty, lifestyle and home.
Prior to DBA, Parchment was a community manager for beauty brands. She has partnered with numerous premier brands including The Macallan, SVEDKA, Maserati, PANDORA Jewelry, Riondo Prosecco, among others.Outside of work, Parchment virtually mentors recent graduates who want to enter the influencer industry and hosts her podcast, Nya’s Noise, which explores the intersection between wellness and digital media. Parchment is based in New York and has a degree in Strategic Communications from Hampton University.