Media Leadership

when

Start: Thursday, August 25, 2022 at 11:00am

End: Thursday, August 25, 2022 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)

III. DOUBLING DOWN ON CONNECTED TV (11:30AM - 12:15PM)
Ad Age recently reported that L’Oreal USA’s Maybelline has more than doubled its spending on YouTube connected TV year over year after finding substantial sales lifts and ROI for its Maybelline brand. Hear from one of the world’s leading marketers how they are making Connected TV work for their brands.  

Speakers:
Shenan Reed, SVP Head of Media, L’Oréal USA

IV. RETAIL MEDIA: HOW DOES IT FIT IN YOUR MEDIA MIX? (12:15PM - 1:00PM)
In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.

Speakers:
David Rehkemper, Director, E-Commerce Performance Marketing, Stanley Black & Decker



 

Webinar information, if available, will be provided to registrants only.