Media Leadership

This event is over.


I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)

III. PGA TOUR’s In-House Innovations (11:30AM - 12:15PM)
Five years ago, the PGA TOUR marketing team started with a clean sheet of paper and asked one question: What would it take to be able to execute at the speed and frequency that our fans expect in today's world? That question became the beginning of a five-year journey during which the TOUR in-housed the majority of its creative and media agency needs, transforming the PGA TOUR from a traditional client/agency approach to one of the leading innovators in professional sports marketing. Tom Kuhn, vice president of marketing, will share tips for creating an in-house agency and key lessons learned along the way.

Speakers:
Tom KuhnVice President, Marketing - PGA TOUR

IV. McDonald's In the Metaverse (12:15PM - 1:00PM)
From a virtual scavenger hunt to a Lunar New Year VR exhibit, the Golden Arches' first forays into the metaverse have been decidedly unconventional and culturally-led. Bringing the fundamentals of experiential marketing into the virtual space, these URL activations recreated the excitement of an IRL event by engaging consumers in innovative -- and immersive -- new ways. Speakers will share early learnings and thoughts on the future of metaverse marketing. 

Speakers:
Joomi Lee,
Marketing Manager, Multicultural Strategy and Engagement, McDonald's
Telly Wong, SVP and Chief Content Officer, IW Group, Inc.