Media Leadership

when

Start: Thursday, June 3, 2021 at 11:00am

End: Thursday, June 3, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:15AM ET)

III. 1st Session (11:15AM – 12:00PM ET)
Title and description coming soon!

Speakers:
Andrea Steele, Head of Media & Content Distribution, Cooper Tire & Rubber

V. BREAK (12:00 – 12:10PM ET)

VI. PEPSI: THE EVOLUTION OF INFLUENCERS TO DEEPEN CONSUMER ENGAGEMENT (12:10PM – 1:00PM ET)
Tapping into consumers increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market. The result was the #YourWildestDreams talent competition on Triller, led by Fat Joe and an influential team of industry insiders. Pepsi and Echelon discuss their approach in viewing their audience as both consumers and creators, integrating authentic brand messaging, and leveraging trends on existing platforms while breaking into emerging ones.

Speakers:
Chauncey Hamlett, VP/CMO Pepsi Beverages North America South Division – PepsiCo
Paul Estevez, CEO, Echelon Entertainment

Webinar information, if available, will be provided to registrants only.