Media Leadership

when

Start: Thursday, June 2, 2022 at 11:00am

End: Thursday, June 2, 2022 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)

III. The Rain Cloud: Keeping Culture Alive in a Virtual-First Workplace (11:30AM - 12:15PM)
In late 2021, after hearing feedback from employee surveys, focus groups, talent management, recruiters, and industry experts, Rain the Growth Agency decided to lean into the advantages that a virtual-first workforce has to offer. Jane Crisan, President + COO, and Joy McCammon, SVP, Talent Management, will discuss how the agency is keeping their culture alive through “pop-up” offices, a reimagined Portland-based headquarters and collaborative technology and tools.

Speakers:
Jane Crisan, President + COO, Rain the Growth Agency
Joy McCammon, Senior Vice President, Talent Management, Rain the Growth Agency

IV. How to Speak Hispanic Regardless of Language - Reaching Latino hearts and minds on digital platforms (12:15PM - 1:00PM)
There’s no one-size fits all approach to a group that encompasses nearly 20% of the US population. In this session, the COCINA C-suite will break down misconceptions, viewing tendencies, language insights, and cultural connections for the fastest growing demographic on digital platforms. They will talk through how they’ve created authentic stories that engage and put the audience first, and speak to emerging multicultural media opportunities.

Speakers:
Emiliano SacconeCEO, COCINA
Sarah North, Chief Creative Officer, COCINA
Federico Gagliardone, Chief Operating Officer, COCINA



 

Webinar information, if available, will be provided to registrants only.