Media Leadership

I. Registration, Breakfast & Networking (9-9:45am) | IN-PERSON ONLY

II. Announcements & Introductions (9:45-10:15am) | IN-PERSON AND VIRTUAL

III. Roundtable Discussion (10:15-10:45am) | IN-PERSON AND VIRTUAL

IV. Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth (10:45-11:25am) | IN-PERSON AND VIRTUAL
Learn about how Bloomberg Media launched their first global performance branding campaign with the goal of driving sustainable demand for the business through a full-funnel media strategy. This session will provide an overview of the campaign, measurement strategy and impact on the business. 

Speaker:
Chris Marino, Global Head of Performance Marketing & Media, Bloomberg Media

V. Unilever on Brand Purpose & Not Done Yet Marathon (11:25-12:05pm) | IN-PERSON AND VIRTUAL

Speakers:
Erin Goldson, Brand Manager, Unilever

VI. Break (12:05-12:15pm) | IN-PERSON AND VIRTUAL

VII. Pouring Out Personalization: How Pepsi Delivered Hyper-Relevancy at Scale (12:15pm- 12:55pm) | IN-PERSON AND VIRTUAL
To reach a new demographic, Pepsi tapped into hyper-targeted audience segmentation with “Pepsi Zero Sugar, Zero Compromise." Looking at this campaign and beyond, this session will dive into PepsiCo's strategies to create authentic connection points and serve targeted content customized to what, when and how consumers receive ads.

Speakers:
Caitlin Winsor, Brand Engagement Director, PepsiCo
Katie Haniffy, Sr. Director Media Strategy & Investment, PepsiCo

VIII. Demystifying “Media Decarbonization” (12:55-1:35pm) | IN-PERSON AND VIRTUAL
This presentation will take leadership through what media decarbonization means, why it matters and how a common methodology can help us all make a meaningful impact on the planet.

Speakers:
Krystal Olivieri, Chief Innovation Officer, GroupM

IX. Lunch (1:35pm-2:30pm) | IN-PERSON ONLY