Media Leadership

when

Start: Thursday, September 12, 2019 at 9:00am

End: Thursday, September 12, 2019 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, Media Committee Co-Chairs Jennifer Gardner, Senior Director Media, North America at Unilever and Ben Jankoski, Group Head, Global Media at Mastercard will moderate a discussion on brand safety and other top media issues.

Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair
Ben Jankowski, Group Head, Global Media – Mastercard, ANA Media Leadership Committee Co-Chair

II. FORD MOTOR COMPANY: MEASURING ROI ON BRANDED CONTENT (10:30AM – 11:15AM)
In this session, Lisa Schoder, U.S. Media Intelligence and Strategic Planning Lead at Ford Motor Company will share how Ford measures and assesses the performance of their paid branded content with partner, Knotch. Knotch works with brands, not publishers, in order to give brands transparent control of their own data and insights.

Speakers:
Lisa Schoder, US Media Intelligence and Strategic Planning - Ford Motor Company
Anda Gansca, Founder & CEO - Knotch

III. JPMORGAN CHASE: MEDIA CASE STUDY (11:30 – 12:15PM)   
For over 200 years, JPMorgan Chase & Co has provided innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world. In this session, Shimah Akrami, VP, Integrated Marketing Strategy & Media – Consumer Bank JPMorgan Chase & Co. will discuss the company’s integrated media planning and implementation for video and retail market expansion. She will share her experiences working with agency partners and internal stakeholders to create digital marketing / media plans to support key initiatives.  

Speaker:
Shimah Akrami, VP, Integrated Marketing Strategy & Media – Consumer Bank JPMorgan Chase & Co.

LUNCH (12:15 – 1:00PM)

IV. SAP: PROGRAMMATIC AND MEDIA OPTIMIZATION (1:00 – 1:45PM)
SAP is a market leader in enterprise application software, dedicated to helping every customer become a best-run business. In this session, Reid Strohmeier, Director of Paid and Integrated Media at SAP Global Marketing will share SAP's approach to programmatic and how the company is working to improve effectiveness and increase working media dollars.

Speaker:
Reid Strohmeier, Director - Paid Media, Integrated Media – SAP Global Marketing

V. RB: MEDIA CASE STUDY (1:45– 2:30PM)
RB is the leading consumer health, hygiene and home company, including brands such as Air Wick, Clearasil, Durex, Enfamil, Lysol, Mucinex, Scholl, Woolite, and many more. RB products are found in stores in nearly 200 countries across four continents. In this session Lee Hsieh, Sr. CX Journey Manager, Precision Marketing at RB will discuss the company's approach to integrated marketing planning and customer experience.

Speaker:
Lee Hsieh, Sr. CX Journey Manager, Precision Marketing – RB

Webinar information, if available, will be provided to registrants only.