Inclusive Women's Sports Committee Meeting

May 13, 2026

1:00 PM – 2:30 PM EST

Powering the Future of Women’s Sports

The future of women’s sports is here—and the growth is undeniable. Global revenues surpassed $2.3 billion in 2025 alone, more than doubling in just two years. Even more striking, women’s sports are growing at a rate over 4x faster than men’s sports, signaling a fundamental shift in the global sports landscape.

This inaugural committee meeting will focus on shaping the agenda for the year ahead, grounded in this unprecedented expansion. Through case studies and actionable insights, you’ll gain the tools needed to capitalize on this momentum and grow your women’s sports practice in a rapidly evolving and increasingly valuable market.

1:00 PM – 1:10 PM | Welcome & Introduction to the Committee  
Whether you are currently involved in the business of women’s sports or just beginning to leverage this fast-growing industry, we’ll discuss the committee goals and what members can expect in the coming months. 

Speaker: 

Jodi Marchisotta, SVP ANA Inclusive Marketing Practice | Women in Sports Committee Lead

1:10 PM – 1:40 PM | AT&T: Women’s Sports – Connecting to Possibilities 

Dive into the ever-growing and buzzy world of women's sports, hear how insights predicted the growth in women’s sports and how brands can engage with these growing fan bases to generate long-term business health. 

Speaker: 
Bill Moseley, Director - Sponsorship and Experiential Marketing, AT&T

1:40 PM – 2:00 PM | The Gender Inclusion Advantage: How Super Bowl Ads Turn Female Resonance into Brand Growth

Women’s sports are not only growing culturally—they are proving to be one of the most powerful environments for advertising performance. In this upcoming ANA Women in Sports Committee session, ABX will share new findings from the ABX Sports Impact Index™, showing how sports audiences—and especially fans of women’s sports—deliver stronger lifts in creative effectiveness for brand reputation, calls-to-action, and purchase intent.

Built from ABX’s database of 500,000+ in-market ads tested for creative effectiveness, this also reveals a critical truth: use of sports-related media alone does not guarantee results. Creative quality, inclusive storytelling, and audience relevance drive ROI.

Speaker:

Gary Getto, President, Advertising Benchmark Index (ABX)

2:00 PM – 2:20 PM | Strategic Working Session & Collective Input

This collaborative discussion is designed for Committee members to interact and help shape the agenda for ANA’s Women in Sports committee. Please be prepared to join this dynamic peer exchange, share real-world experiences, and identify needs that will assist in delivering actionable outcomes.

Discussion Led by:

Christine Guilfoyle, President ANA Inclusive Marketing Practice 

Jodi Marchisotta, SVP ANA Inclusive Marketing Practice | Women in Sports Committee Lead

2:20 PM – 2:30 PM | Closing Remarks & Next Steps

Speaker:

Jodi Marchisotta, SVP ANA Inclusive Marketing Practice | Women in Sports Committee Lead