Inclusive Women In Sports Committee

The Inclusive Women in Sports Committee helps members unlock sustainable growth by investing in women’s sports. It serves as a collaborative forum for learning, sharing, and connecting around best practices that drive brand impact, audience growth, and measurable business outcomes within this rapidly expanding segment.

The committee operates at the intersection of marketing effectiveness, cultural relevance, and commercial innovation.

Women’s sports have moved decisively from a “moment” to a permanent economic and cultural force. Global revenue for elite women’s sports is projected to reach $2.35 billion in 2025, growing approximately 450 percent faster than men’s sports. League expansion, rising media demand, and the increasing prominence of female athletes are creating new opportunities and new expectations.

The committee is designed for senior marketers, agencies, media companies, and brand leaders, both those with a long-standing commitment to women’s sports and those just entering. Members gain leadership visibility, shape growth and investment strategies, and extend their influence across the broader sports and marketing industry by helping define how women’s sports are marketed, valued, and monetized.

The committee convenes virtually two to three times per year, with an in-person meeting planned for 2026, providing consistent opportunities to align priorities, share insights, and advance outcomes that drive long-term brand and category growth.

• Co-Chair: Bill Moseley, Director, Sponsorships & Experiential Marketing, AT&T
• Co-Chair: Kate Jalkut, Vice President, Marketing & Media, GEICO

Contact the ANA staff managing the Inclusive Women in Sports Committee:

• Jodi Marchisotta, Senior Vice President

Discussion Topics:

The Inclusive Women in Sports Committee is open to to all client-side marketer and solutions provider members.

Request to Join

Resources

• ASK Research: Marketing to Women
• Webinars:
  • Winning Marketing Strategies to Capitalize on Female Fans and Women’s Sports Momentum
  • Powering the Future of Women’s Sports Marketing

Thought Leadership

• 2025 Super Bowl Ads Fumble Again: How Ignoring Women Cost Brands ROI For the 12th Year
  SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
• Investing In Women’s Sports: How Mass Mutual Is Championing Financial Wellness and Driving Business Growth
  MassMutual is strategically investing in women's sports not only to support female athletes and promote financial wellness but also to be a powerful growth driver for the business. In this session, Jennifer Halloran, CMO, explored how these sponsorships align with MassMutual's goals, leveraging the connection between sports, confidence, and financial success to engage new audiences and fuel business expansion.
• How MilkPEP Spotlights Women in Sports
  During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the “Got Milk?
• Frito-Lay Celebrates Women’s Soccer Icons
  Frito-Lay's Women's World Cup campaign celebrated the greatness of women's soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, "Taste of Greatness," bringing together an inspiring cast of current and past icons in women's soccer.
• Aflac Scores Points with Women During March Madness
  After a report detailed inequities between the men's and women's March Madness basketball tournaments, Aflac collaborated with Coach Dawn Staley to draw attention to significant equity issues in women's college sports, including investment equity, fan experience and community engagement while highlighting how Aflac helps close gaps.