B2B Data Excellence Committee
Open to:
Today’s B2B landscape is driven by elevated buyer expectations, the need for strong customer relationships, and cutting-edge technology. At the core of it all is data — an essential asset for gaining a competitive edge.
The B2B Data Excellence Committee is dedicated to empowering B2B and B2B2C marketers and data professionals from client-side marketer member companies. Through collaboration, we address the unique challenges and opportunities in B2B data-driven marketing, ensuring members stay ahead in an increasingly data-centric world. The committee serves as a hub for thought leadership, best practices, and actionable insights.
Join us as we shape the future of B2B Data excellence!
- Co-Chair: Michele Eggers, Vice President of Marketing Shared Services, SAS
- Co-Chair: Anthony Toguchi, Head of Institutional Digital Marketing, Vanguard
Contact the ANA staff managing the B2B Data Excellence Committee:
- Jeni Neiswonger, VP, Data Excellence and Privacy Practice
- Sonia David, VP, Business Marketing Practice
Key Objectives:
- Foster Conversations and Innovation: Create a space for sharing insights and driving innovation in data strategies.
- Strengthen Sales and Marketing Alignment: Improve data integration to enhance collaboration and effectiveness.
- Drive Business Impact: Transform complex datasets into actionable insights that lead to measurable business outcomes.
- Build Community: Develop a vibrant and engaged community of B2B and B2B2C marketers, and the data professionals who support their marketing strategies.
Discussion Topics:
- Data Quality and Integration: Ensuring data accuracy and consistency while integrating diverse data sources.
- Sales and Marketing Alignment: Synchronizing data to enable personalized outreach and optimize customer engagement.
- Navigating B2B2C Dynamics: Managing the evolving interplay between B2B and B2C data for hybrid marketing models.
- Transforming Data Into Actionable Insights: Converting complex datasets into business intelligence that drives growth.
The B2B Data Excellence Committee is open to all client-side marketer and solutions provider members.
| Name | Title | Company |
|---|---|---|
| Michele Eggers (Co-chairperson) | Vice President, Marketing Shared Services | SAS Institute Inc. |
| Anthony Toguchi (Co-chairperson) | Strategic Advisor | PowerYou AI |
| Kareem Abou-Ali | Marketing Strategy Analyst | United States Postal Service |
| Sunita Aggarwal | Marketing Lead | Tata Consultancy Services Limited |
| Stephen Akore | Sr Manager, Global Sourcing (Marketing) | Sony Pictures Entertainment - (SS&P) |
| Ellie Alexander | Marketing Specialist | Hooker Furnishings Corporation |
| Eddie Alvarran | Customer Marketing | United States Postal Service |
| Katie Baker | Demand Marketing Specialist | Pentair |
| Archana Basarur | SVP, Marketing Analytics | U.S. Bank |
| Aurora Bobertz | Senior Director | TransUnion |
| Riley Bouchard | Marketing Manager | Lee, Hecht Harrison (DBA LHH) |
| Aimee Braybrook | Sr. Director Marketing Insights | GAF Materials Corporation |
| Christiaan Breur | Sr. Digital Architect | Enterprise Holdings, Inc. |
| Karie Burt | Chief Data& Privacy Officer | Anteriad |
| Larry Byrne | Data & Analytics Product Manager | Deloitte |
| Nathalia Carpio | Senior Marketing Analyst | Accenture |
| Alison Chang | Segment Marketing Lead | U.S. Bank |
| Vineet Chaturvedi | Director | PurposeBuilt Brands |
| Olivier Clot de Broissia | Director, Market Research Analysis | Fiserv, Inc |
| Yuan Cong | Director, Sales Strategy | Paramount Advertising |
| Vasantha Lakshmi D R | TE Connectivity | |
| Rinita Datta | Director, Marketing | Cisco Systems, Inc. |
| Sonia David | Vice President, B2B Practice | ANA |
| Sarah Dempsey | VP, Institutional Marketing | U.S. Bank |
| Kieran Dunn | VP, Sales (IDX, Toolbox) | Semcasting, Inc. |
| Anshuman Dutta | Associate Director Marketing | Cognizant |
| Alissa Effa | eCommerce Specialist | Kimberly-Clark Corporation |
| Nicola Emmerson | Marketing Analytics Manager | Avantor |
| Teresa Evans Ryan | Marketing Manager | Optum |
| Sunny Fenton | National Sales Executive | Japs-Olson Company |
| Joan FitzGerald | VP Data Excellence and Privacy | ANA |
| David Fogarty | EVP - Data Excellence & Privacy | ANA |
| Vikrant Gaikwad | CMO - Industry Markets | Tata Consultancy Services Limited |
| Dave Galbreath | Army Marketing Cloud Insights Lead | Army Enterprise Marketing Office |
| Paul Gill | Director Dig Mktg Ops | WD-40 Company Limited Zw NL Deutschland |
| Brandon Gilliam | Director, Member Experience | ANA |
| Ana Carolina Gonzalez | Personal System Retail and E-Teail | HP Inc. |
| Lucille Harasti | Head of Digital Marketing | Hines |
| Britney Haroutoonian | Marketing | Slalom LLC |
| Linda Hendricks | Director of Growth | Havas Media |
| Aaron Henry | President | Foundry512 |
| Amy Hildreth | Associate Director, Marketing | Grant Thornton Advisors LLC |
| Jenny Iles | Direct Marketing Strategist | RRD |
| Coleman Johnson | Sr. Director of Data Analytics | Elavon |
| Maureen Johnson | The Cincinnati Insurance Company | |
| Suzanne Joiner | Vice President of Marketing | Vitalant |
| Tina Jordan | Vice President, Data Marketing and Analytics | ANA |
| Alexandre Jungermann | Marketing & Sales Effectiveness Consultant - Digital Marketing SME | Caterpillar, Inc. |
| Nick Kang | Econometrics Manager | broadhead |
| Kaushik Kasthurirangan | Measurement Analyst | Square, Inc. |
| Jake Kelley | Analyst | Bottomline |
| Crys Kelly | Director Analytics and Insights- Digital Marketing | Iris Worldwide |
| Irina Kopp | Director, B2B Merchant Communications Solutions | American Express |
| Rakesh Kumbhat | Head of Digital Commerce | Diageo |
| Nathan Laing | Sr. Consultant, Marketing Strategy | Nationwide |
| Rebecca Lakin | Director, Marketing Communications | ECOLAB |
| Cathy Leibrock | Director, Direct Mail Operations | AAA Life Insurance Company |
| Valerie Lemieux | Vice President, Marketing Analytics and Revenue Operations | Kyndryl |
| Bridget Leonard | Director, Marketing | CoreWeave |
| Christina Liao | Director | Fiserv, Inc |
| Shirley Lin | Digital Data Analyst | IDEAL Industries, Inc. |
| Jimena Lopez | International Channel Marketing Manager II | Zurn Elkay Water Solutions |
| Caroline Lynch | Associate Manager | ANA |
| Rachel Mahler | Paid Media Specialist | IBM Corporation |
| Kyall Mai | Senior Vice President & Chief Innovation Officer | Esquire Bank |
| Jill Manning | Marketing Campaign Director | InfutorData |
| Tamara Marshall | Analyst | The Clorox Company |
| Lyndsay Martin | Senior Data Marketing Specialist | ICF International |
| Angela Matsuoka | Manager - Marketing Operations and Analytics | FactSet Research Systems, Inc. |
| Samantha Moore | Sr. Market Research Manager | Microsoft Corporation |
| Anthony Moreno | VP, Member Relations | ANA |
| Jeni Neiswonger | Vice President, Data Excellence & Privacy Practice | ANA |
| Lan Nguyen | Digital Communication Project Manager | |
| Jerry Nichols | VP, Marketing Data, Analytics, and Insights | Bottomline |
| Kira O'Sullivan | VP of Marketing | ProShares |
| Paulina Ortiz | Senior Marketing Director | Univision Communications Inc. |
| Ashley Pace | Marketing Director | Slalom LLC |
| JESSICA PATRICK | SR Social Media & SEO Specialist | Batesville |
| Yolegnys Pena | Marketing Manager | Tenet Healthcare |
| Jessica Ryan | Enterprise Sales Director | Data Axle |
| Preeti Sahoo | Marketing Executive | Tata Consultancy Services Limited |
| Federico Salvitti | Chief Growth Officer | SureCo |
| Ivickza Sanchez | Global Marketing Operations Director | GE Healthcare |
| Rafael Santana | Marketing Analytics Director | LHH |
| Deborah Schildkraut | VP Business Marketing | ANA |
| Nicole Serena | Senior Media & Analytics Strategist | Caterpillar, Inc. |
| Amandine Servain | VP, Marketing | Wunderkind |
| Hannah Shahbazi | ANA | |
| Claire Sifah | Senior Director, Marketing Data Strategy | Jones Lang LaSalle (JLL) |
| Michael Simone | Firm Marketing Performance Analytics Enterprise Solutions Director | Deloitte |
| Manju Sudhakaran | Staff Manager | Qualcomm Technologies, Inc. |
| Ranganathan Sundaram | Head Marketing | Tata Consultancy Services Limited |
| Ian Tattenham | VP Sales & Strategic Accounts | Semcasting, Inc. |
| Madeline Tremblay | Marketing Analytics & Data | IBM Corporation |
| Dhvani Unadkat | LEAD Product Marketing and GTM Manager | PayPal, Inc. |
| Arianna Vogel | Senior Director of Product Marketing | Foursquare |
| Twannetta Weaver | Direct Marketing Program Management Senior Consultant II | Allstate Insurance Company |
| Holly Yonosko | Chief Analytics Officer | Acxiom |
| Marcie Zampini | Senior Proposal Manager, Strategic Pursuits | Verizon Business Group |
| Bill Zengel | Senior Vice President | ANA |
| Jiaxi Zhu | Head of Analytics |
-
Name
Michele Eggers (Co-chairperson)Title
Vice President, Marketing Shared ServicesCOMPANY
SAS Institute Inc. -
Name
Anthony Toguchi (Co-chairperson)Title
Strategic AdvisorCOMPANY
PowerYou AI -
Name
Kareem Abou-AliTitle
Marketing Strategy AnalystCOMPANY
United States Postal Service -
Name
Sunita AggarwalTitle
Marketing LeadCOMPANY
Tata Consultancy Services Limited -
Name
Stephen AkoreTitle
Sr Manager, Global Sourcing (Marketing)COMPANY
Sony Pictures Entertainment - (SS&P) -
Name
Ellie AlexanderTitle
Marketing SpecialistCOMPANY
Hooker Furnishings Corporation -
Name
Eddie AlvarranTitle
Customer MarketingCOMPANY
United States Postal Service -
Name
Katie BakerTitle
Demand Marketing SpecialistCOMPANY
Pentair -
Name
Archana BasarurTitle
SVP, Marketing AnalyticsCOMPANY
U.S. Bank -
Name
Aurora BobertzTitle
Senior DirectorCOMPANY
TransUnion -
Name
Riley BouchardTitle
Marketing ManagerCOMPANY
Lee, Hecht Harrison (DBA LHH) -
Name
Aimee BraybrookTitle
Sr. Director Marketing InsightsCOMPANY
GAF Materials Corporation -
Name
Christiaan BreurTitle
Sr. Digital ArchitectCOMPANY
Enterprise Holdings, Inc. -
Name
Karie BurtTitle
Chief Data& Privacy OfficerCOMPANY
Anteriad -
Name
Larry ByrneTitle
Data & Analytics Product ManagerCOMPANY
Deloitte -
Name
Nathalia CarpioTitle
Senior Marketing AnalystCOMPANY
Accenture -
Name
Alison ChangTitle
Segment Marketing LeadCOMPANY
U.S. Bank -
Name
Vineet ChaturvediTitle
DirectorCOMPANY
PurposeBuilt Brands -
Name
Olivier Clot de BroissiaTitle
Director, Market Research AnalysisCOMPANY
Fiserv, Inc -
Name
Yuan CongTitle
Director, Sales StrategyCOMPANY
Paramount Advertising -
Name
Vasantha Lakshmi D RTitle
COMPANY
TE Connectivity -
Name
Rinita DattaTitle
Director, MarketingCOMPANY
Cisco Systems, Inc. -
Name
Sonia DavidTitle
Vice President, B2B PracticeCOMPANY
ANA -
Name
Sarah DempseyTitle
VP, Institutional MarketingCOMPANY
U.S. Bank -
Name
Kieran DunnTitle
VP, Sales (IDX, Toolbox)COMPANY
Semcasting, Inc. -
Name
Anshuman DuttaTitle
Associate Director MarketingCOMPANY
Cognizant -
Name
Alissa EffaTitle
eCommerce SpecialistCOMPANY
Kimberly-Clark Corporation -
Name
Nicola EmmersonTitle
Marketing Analytics ManagerCOMPANY
Avantor -
Name
Teresa Evans RyanTitle
Marketing ManagerCOMPANY
Optum -
Name
Sunny FentonTitle
National Sales ExecutiveCOMPANY
Japs-Olson Company -
Name
Joan FitzGeraldTitle
VP Data Excellence and PrivacyCOMPANY
ANA -
Name
David FogartyTitle
EVP - Data Excellence & PrivacyCOMPANY
ANA -
Name
Vikrant GaikwadTitle
CMO - Industry MarketsCOMPANY
Tata Consultancy Services Limited -
Name
Dave GalbreathTitle
Army Marketing Cloud Insights LeadCOMPANY
Army Enterprise Marketing Office -
Name
Paul GillTitle
Director Dig Mktg OpsCOMPANY
WD-40 Company Limited Zw NL Deutschland -
Name
Brandon GilliamTitle
Director, Member ExperienceCOMPANY
ANA -
Name
Ana Carolina GonzalezTitle
Personal System Retail and E-TeailCOMPANY
HP Inc. -
Name
Lucille HarastiTitle
Head of Digital MarketingCOMPANY
Hines -
Name
Britney HaroutoonianTitle
MarketingCOMPANY
Slalom LLC -
Name
Linda HendricksTitle
Director of GrowthCOMPANY
Havas Media -
Name
Aaron HenryTitle
PresidentCOMPANY
Foundry512 -
Name
Amy HildrethTitle
Associate Director, MarketingCOMPANY
Grant Thornton Advisors LLC -
Name
Jenny IlesTitle
Direct Marketing StrategistCOMPANY
RRD -
Name
Coleman JohnsonTitle
Sr. Director of Data AnalyticsCOMPANY
Elavon -
Name
Maureen JohnsonTitle
COMPANY
The Cincinnati Insurance Company -
Name
Suzanne JoinerTitle
Vice President of MarketingCOMPANY
Vitalant -
Name
Tina JordanTitle
Vice President, Data Marketing and AnalyticsCOMPANY
ANA -
Name
Alexandre JungermannTitle
Marketing & Sales Effectiveness Consultant - Digital Marketing SMECOMPANY
Caterpillar, Inc. -
Name
Nick KangTitle
Econometrics ManagerCOMPANY
broadhead -
Name
Kaushik KasthuriranganTitle
Measurement AnalystCOMPANY
Square, Inc. -
Name
Jake KelleyTitle
AnalystCOMPANY
Bottomline -
Name
Crys KellyTitle
Director Analytics and Insights- Digital MarketingCOMPANY
Iris Worldwide -
Name
Irina KoppTitle
Director, B2B Merchant Communications SolutionsCOMPANY
American Express -
Name
Rakesh KumbhatTitle
Head of Digital CommerceCOMPANY
Diageo -
Name
Nathan LaingTitle
Sr. Consultant, Marketing StrategyCOMPANY
Nationwide -
Name
Rebecca LakinTitle
Director, Marketing CommunicationsCOMPANY
ECOLAB -
Name
Cathy LeibrockTitle
Director, Direct Mail OperationsCOMPANY
AAA Life Insurance Company -
Name
Valerie LemieuxTitle
Vice President, Marketing Analytics and Revenue OperationsCOMPANY
Kyndryl -
Name
Bridget LeonardTitle
Director, MarketingCOMPANY
CoreWeave -
Name
Christina LiaoTitle
DirectorCOMPANY
Fiserv, Inc -
Name
Shirley LinTitle
Digital Data AnalystCOMPANY
IDEAL Industries, Inc. -
Name
Jimena LopezTitle
International Channel Marketing Manager IICOMPANY
Zurn Elkay Water Solutions -
Name
Caroline LynchTitle
Associate ManagerCOMPANY
ANA -
Name
Rachel MahlerTitle
Paid Media SpecialistCOMPANY
IBM Corporation -
Name
Kyall MaiTitle
Senior Vice President & Chief Innovation OfficerCOMPANY
Esquire Bank -
Name
Jill ManningTitle
Marketing Campaign DirectorCOMPANY
InfutorData -
Name
Tamara MarshallTitle
AnalystCOMPANY
The Clorox Company -
Name
Lyndsay MartinTitle
Senior Data Marketing SpecialistCOMPANY
ICF International -
Name
Angela MatsuokaTitle
Manager - Marketing Operations and AnalyticsCOMPANY
FactSet Research Systems, Inc. -
Name
Samantha MooreTitle
Sr. Market Research ManagerCOMPANY
Microsoft Corporation -
Name
Anthony MorenoTitle
VP, Member RelationsCOMPANY
ANA -
Name
Jeni NeiswongerTitle
Vice President, Data Excellence & Privacy PracticeCOMPANY
ANA -
Name
Lan NguyenTitle
Digital Communication Project ManagerCOMPANY
LinkedIn -
Name
Jerry NicholsTitle
VP, Marketing Data, Analytics, and InsightsCOMPANY
Bottomline -
Name
Kira O'SullivanTitle
VP of MarketingCOMPANY
ProShares -
Name
Paulina OrtizTitle
Senior Marketing DirectorCOMPANY
Univision Communications Inc. -
Name
Ashley PaceTitle
Marketing DirectorCOMPANY
Slalom LLC -
Name
JESSICA PATRICKTitle
SR Social Media & SEO SpecialistCOMPANY
Batesville -
Name
Yolegnys PenaTitle
Marketing ManagerCOMPANY
Tenet Healthcare -
Name
Jessica RyanTitle
Enterprise Sales DirectorCOMPANY
Data Axle -
Name
Preeti SahooTitle
Marketing ExecutiveCOMPANY
Tata Consultancy Services Limited -
Name
Federico SalvittiTitle
Chief Growth OfficerCOMPANY
SureCo -
Name
Ivickza SanchezTitle
Global Marketing Operations DirectorCOMPANY
GE Healthcare -
Name
Rafael SantanaTitle
Marketing Analytics DirectorCOMPANY
LHH -
Name
Deborah SchildkrautTitle
VP Business MarketingCOMPANY
ANA -
Name
Nicole SerenaTitle
Senior Media & Analytics StrategistCOMPANY
Caterpillar, Inc. -
Name
Amandine ServainTitle
VP, MarketingCOMPANY
Wunderkind -
Name
Hannah ShahbaziTitle
COMPANY
ANA -
Name
Claire SifahTitle
Senior Director, Marketing Data StrategyCOMPANY
Jones Lang LaSalle (JLL) -
Name
Michael SimoneTitle
Firm Marketing Performance Analytics Enterprise Solutions DirectorCOMPANY
Deloitte -
Name
Manju SudhakaranTitle
Staff ManagerCOMPANY
Qualcomm Technologies, Inc. -
Name
Ranganathan SundaramTitle
Head MarketingCOMPANY
Tata Consultancy Services Limited -
Name
Ian TattenhamTitle
VP Sales & Strategic AccountsCOMPANY
Semcasting, Inc. -
Name
Madeline TremblayTitle
Marketing Analytics & DataCOMPANY
IBM Corporation -
Name
Dhvani UnadkatTitle
LEAD Product Marketing and GTM ManagerCOMPANY
PayPal, Inc. -
Name
Arianna VogelTitle
Senior Director of Product MarketingCOMPANY
Foursquare -
Name
Twannetta WeaverTitle
Direct Marketing Program Management Senior Consultant IICOMPANY
Allstate Insurance Company -
Name
Holly YonoskoTitle
Chief Analytics OfficerCOMPANY
Acxiom -
Name
Marcie ZampiniTitle
Senior Proposal Manager, Strategic PursuitsCOMPANY
Verizon Business Group -
Name
Bill ZengelTitle
Senior Vice PresidentCOMPANY
ANA -
Name
Jiaxi ZhuTitle
Head of AnalyticsCOMPANY
Google