Time for In-House Talent To Own the Spotlight
Submissions Now Closed
The ANA In-House Excellence Awards celebrate the incredible creativity and innovation of in-house marketing teams. Recognized as the industry's premier honor for in-house agencies, this program spans categories including branded content, integrated campaigns, experiential marketing, out of home advertising, socially responsible content, and applications of emerging technology including AI. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.
We invite you to enter the 2026 In-House Excellence Awards and showcase how your in-house agency is driving growth by aligning creativity with strategy. This is your moment to prove why your in-house agency stands above the rest as an industry-leading example of excellence.
Early-Bird Deadline: February 6, 2026
Standard Deadline: February 20, 2026
Extended Submission Deadline: April 3, 2026 (rush fees apply)
Awarded at the
2026 ANA In-House Agency Conference
Spotlight on Excellence
Get an inside look at the ANA In-House Excellence Awards and hear directly from the judges who define the benchmarks of industry-leading in-house marketing. From standout submissions to the strategic thinking behind award-winning work, this spotlight reveals what it takes for in-house teams to rise to the top.
Key 2026 Program Details
Who can enter?
Any internal team, whether within a client-side marketer, retailer, media company, non-profit, or educational institution. Any leading individual of an internal team is eligible to enter for the In-House Leader of the Year Award. Small Team Featured Categories are limited to in-house teams of 25 full-time staff or less.
What type of work is eligible?
Any marketing asset, campaign, or project that the in-house agency is at least 50 percent responsible for creating to promote their company's brand, product, or service. The marketing asset, campaign, or project must have gone live/ran in- market from January 1 to December 31, 2025. All entries must be submitted in English, but creative containing all languages are welcome. You may enter as many campaigns in as many categories as you wish but review the category descriptions closely to ensure your work is a match for the category you plan to enter.
What are the entry fees?
Entry fees are determined per ANA membership status and entry deadline. Please refer to the program’s FAQ page for full pricing information.
What do I need to complete my entry?
You will need to fully complete the submission Case Study Entry Form and upload supporting creative materials into the online awards portal.
What makes a campaign award-worthy
Explore exclusive Q&A sessions with leading industry executives from ANA Award–winning teams and distinguished members of ANA Award juries. Gain invaluable insights into what defines award-winning work — from the key elements that drive success to the qualities judges look for when distinguishing good entries from truly exceptional ones. Learn more about what In-House Excellence Award judges look for in submissions
With Sincere Thanks to our 2025 Judges
Each year, hundreds of industry leaders generously dedicate their time and expertise to review submissions for the In-House Excellence Awards, helping uphold the integrity and credibility of the ANA Awards. We are deeply grateful for their commitment to recognizing the very best in marketing excellence.
View All JudgesIn-House Excellence Awards - Judges
We are proud to recognize the industry leaders who served as judges for the 2025 In-House Excellence Awards. Their experience and expertise in in-house marketing play a vital role in evaluating submissions and honoring the teams and organizations driving meaningful impact from within. View the full judging panel below.
Share the Stage, Spark the Future
Celebrate brilliance and build connections at our unforgettable award galas, hosted during the ANA's flagship national industry conferences. These high-energy evenings are more than a toast to excellence — they’re a chance to connect, collaborate, and push the industry forward. Attendees enjoy VIP experiences, build powerful new relationships, and exchange insights that accelerate brand and business growth.
Award-Winning Ideas in Action
ANA Members can dive into the creativity, operational excellence, and breakthrough strategies powering the industry’s top in-house teams. Explore more In-House Excellence Awards case studies
PREVIOUS AWARD WINNERS
Celebrating In-House Marketing Excellence
Discover the creativity and strategy driving today’s most impactful in-house campaigns. View and download detailed PDF collections featuring each year’s ANA In-House Excellence Award winners, showcasing the innovative ideas, execution, and measurable results achieved by internal brand teams. Download list of past winners (PDF) or Explore the most recent winning campaigns
“The in-house agency model brings together speed, agility, and significant cost savings because the internal team is not only close to the brand, they ARE the brand. At Citi, our in-house team was built and is run by creatives, giving us the ability to focus on thought leadership and bigger thinking. Winning the prestigious ANA In-House Excellence Awards helps us continue to showcase our inspiring creative journey."
Peter Viento
Director, Head of Creative, Citi and 2023 ANA In-House Agency of the Year
“The power of in-house agencies enables brands to develop best-in-class creative with greater speed, scale and efficiency. The work recognized by ANA’s In- House Excellence Awards is a testament to the power of creative ingenuity, celebrating those brands that dare to be different."
Kelly Warkentien
Senior Creative Director, Wolverine Worldwide and ANA In-House Excellence Awards Grand Prize Winner
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Explore the ANA In-House Excellence Awards to learn about entry opportunities, judging criteria, and the celebration that honors the year’s most outstanding in-house marketing work.