Brand Purpose — Growth for Good


A collaboration between the ANA Center for Brand Purpose, the ANA Nonprofit Federation, and the ANA’s Brand Activation practice, the Brand Purpose — Growth for Good Committee focuses on bringing together member brands and nonprofits to discuss the critical role purpose plays in driving organizational growth and positive social change. Learn how to activate purpose internally and externally, the secrets to aligning a brand with the right nonprofit partners, how to enrich society by tapping into cultural trends, and ways to drive a purpose strategy forward and measure success. 

Committee Locations:
In 2021, the committee will convene virtually throughout the year. All meetings are free for Nonprofit members, ANA client-side and MSP Platinum, Gold & Silver members to attend via webinar. 
 

Committee Chairs:
Anthony Farina, Chief Communications Officer and Vice President of Corporate Affairs, CSL Behring
Judy Hoffstein, Chief Marketing Officer, Crohn’s & Colitis Foundation

ANA Staff managing the Brand Purpose – Growth for Good Committee are Ken Beaulieu, Director of Brand Purpose Committee and the ANA Center for Brand Purpose and Paul P. Robinson, Director, Brand Activation, ANA


Discussion Topics

  • Defining a brand’s purpose and ensuring it’s authentic
  • Determining a brand’s role in culture
  • Driving internal buy-in for brand purpose
  • Activating a brand purpose strategy to key stakeholders
  • Tapping into an organization’s purpose ambassadors
  • Working with charities and other partners to promote purpose
  • The role of cause marketing in an effective integrated marketing plan
  • Building a fruitful relationship with nonprofit partners
  • Demonstrating the organizational and societal impacts of purpose
  • Measuring the impact of a purpose-driven strategy on business growth
Name Title Company
Anthony Farina (Co-chairperson) Chief Communications Officer and Vice President of Corporate Affairs CSL Behring
Judy Hoffstein (Co-chairperson) Chief Marketing Officer Crohn's & Colitis Foundation
kHyal ! Copywriter Akamai Technologies, Inc.
Elizabeth Abrams   JUF/Jewish Federation of Chicago
DaLeyna Adkinson Diversity and Inclusion Marketing Program Manager Facebook
Wesley Ament Graphic Designer Elkay Manufacturing Company
Cara Anne Anderson Brand Copywriter Focus Brands
David Anzini Assistant Brand Manager Lowe's Companies, Inc.
Laurie Atkinson Director, Brand Marketing Stater Bros.
Tedd Aurelius Vice President, Sales IWCO Direct
Sarah Bagley Director, Marketing Insights Kaiser Permanente
Audrey Barker Corporate Brand Advisor Chevron Corporation
Tony Barnett National Director of Cause Marketing Boys & Girls Club of America
Sally Barton Senior Brand Equity Manager Mondelez International, Inc.
Peter Bates   Citi (Citibank NA)
Kathy Battacharia VP, Growth Operations 1-800-FLOWERS.COM Inc.
Ken Beaulieu Senior Vice President, Marketing and Communications ANA
Jared Bengtson NA Marketing Leader IBM Corporation
Kristin Boswell Manager Kearney
Michelle Boudreau SVP, Group Account Leader MERGE Boston
Jo Brecknock Director, Brand and Communication, U.S. East of Rockies Fuels BP PLC
Julie Brodsky   Jewish United Fund
Geoff Brownell Director, Social Media Fidelity Investments
Jeannette Chantalat Senior Director, Global Marketing Innovation & Sustainability Kimberly-Clark Corporation
Alison Clark Senior Director, Brand Transformation USO
Kristin Clauson Director, Partnership Development Share Our Strength - No Kid Hungry
Carter Comer Manager, Brand & Growth Strategy TTI Floor Care North America
Anna Darity Sr Manager Innovation Incubator GlaxoSmithKline
Alejandra Diaz del Valle Coordinator, Corporate Partnership Development Share Our Strength - No Kid Hungry
Cheyanne Dillenberger Content Strategist UnitedHealth Group, Inc.
Anne Dooley EVP, Global Business Lead Energy BBDO
Ledia Duro Lead Inclusion Specialist Deloitte
Anshuman Dutta Account Manager Cognizant
Frederick Faulkner Partner, Strategic Alliances + Analyst Relations ICF Next
Guillermo Fernandez Director, Content and Category Strategy Spectrum Reach
Andy Ferron Corporate Marketing Manager and Brand Strategist Securian Financial Group, Inc.
Callie Furste   Kearney
Teresa Gaffney Director of Marketing Children International
Allison Green Director, Cause Marketing and Workplace Giving Habitat for Humanity International, Inc.
Dan Grimm Executive in Residence Rutgers Business School (F&S)
Jessica Hair Consultant Humana Inc.
Connie Hannigan-Franck Senior Manager, Digital Marketing National Wildlife Federation
Mark Hardison Senior Vice President, Marketing El Pollo Loco, Inc.
Erica Heiden Customer Insights Analyst Mutual of Omaha Insurance Company
Stephanie Heusuk CEO Rhea + Kaiser Marketing Communications
Janeen Hill Global Brand Manager The LYCRA Company
Kate Hollandsworth Vice President Integral, LLC
Heather Hudgins Manager, Marketing Communications Delta Air Lines, Inc.
Amy Hurtado Director, Marketing Strategy Joni and Friends
Beatrice Huston Brand Manager Atria Senior Living
Muhammad Ikhlaq Developer ANA
David Iudica Head of Global Vertical Research Facebook
Christina Jones Key Market Activation Merck & Co.
Jodi Kern Executive Director Marketing Walden University
Garrick Killbery Director International Marketing Crown Laboratories
Adam Koepfer Marketing Manager Merrell
Sue Krizman   Creative Director
Ashley Kyser Partnership Implementation Manager Habitat for Humanity International, Inc.
Alli Lathrope Marketing Consultant Kaiser Permanente
Dawn Lerman Executive Director, Center for Positive Marketing and Professor of Marketing Fordham University (F&S)
Ryan Luckey AVP, Corporate Brand Marketing AT&T
Joe Lutz Manager, Enterprise Brand Securian Financial Group, Inc.
Nikki Mamuric Marketing Director Sargento Foods Inc.
Christy Manso Network Community Program Manager Memorial Sloan Kettering Cancer Center
Adia Matthews Director, Disney Movie Insiders - Program Brand & Strategy Disney Parks
Autumn McCarthy Revenue Coordinator Disney Advertising Sales
Bridget McCormack-Finley Philanthropy Officer Christian Appalachian Project
Erin McManmon Director, Runner Products & Membership New York Road Runners
Lisa McQuiston Director, Corporate and Cause Marketing Boys & Girls Clubs of America
Marty Mercado VP Strategy Allen & Gerritsen, Inc.
Sara Merena Senior Program Manager National Grid
Julia Missaggia Vice President, People & Culture CMI/Compas
Paige Montgomery Marketing Strategy Leader Deloitte
Elizabeth Moore Brand Manager T. Marzetti Co.
Mary Murcko CRO Catch&Release
Christy Nagle Chief Marketing Officer CleanChoice Energy
Michelle Ober Associate Director, Growth Sullivan
Gbemisola Ogunrinde Marketing Strategy Manager Disney Parks, Experiences & Consumer Products
Ayca Pamucak Director, Paid Media Major League Soccer
Amanda Paredes Senior Brand Manager Wingstop Inc.
Linda Park Brand Development Manager World Vision U.S.
Gretchen Parks Executive Director J.P. Morgan Private Bank
Emily Patterson Director of Marketing Culver Franchising System, Inc.
Tracey Pavlishin Global Head, Alumni Engagement Kearney
Lynn Pina Chief Marketing Officer GeoBlue
Shannon Pogodzinski Senior Global Marketing Communications Manager GE Healthcare
Alissa Randall Chief Marketing Officer Step Up For Students
Stephanie Rath Brand Champion and Speaker YMCA of the USA
Brittany Riordan Marketing & Events Manager IRI
Andrew Rosen Vice President, Brand and Content Marketing AAA Northeast
Lee Roth Managing Director BeenThereDoneThat
Angelique Rothermel Executive Director, Internal Agency, Brand and Communications World Vision U.S.
Judith Rubin Global Head of Chocolate Godiva Chocolatier, Inc.
Emily Russel Vice President ServiceNow
Kaitlyn Ryan Director of Business Development and Marketing Socialfly
Lauren Sallata Chief Marketing Officer Brand, Communications & Digital Marketing Panasonic, N.A.
Barb Scherer Vice President, Marketing Badcock Corporation
Hani Seleim Senior Marketing Manager GE Healthcare
Joslin Shannon Marketing Director, Financial Services Best Buy Company, Inc.
Russ Shumaker Segment Manager World Vision U.S.
Aubree Smith Marketing Content Coordinator FutureCeuticals
Lauren Snodgrass Associate Marketing Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Judy Sroufe Vice President, Brand Marketing and Communications Standard Textile
Solana Stokes VP, Procurement - Brand & Content Discovery, Inc.
Meghan Thorne Director, Partnership and Growth One & All
Daniel Vega Cause Marketing Manager T-Mobile USA, Inc.
Kristin Vitek Strategic Marketing Manager FutureCeuticals
Terri Walter Chief Growth Officer TRUSTX
Krista Watson Associate Share Our Strength - No Kid Hungry
Katrina Williams Creative Coordinator Brewer Direct
Elizabeth Zaita Operations Manager Taylor Strategy
  • Name

    Anthony Farina (Co-chairperson)

    Title

    Chief Communications Officer and Vice President of Corporate Affairs

    COMPANY

    CSL Behring
  • Name

    Judy Hoffstein (Co-chairperson)

    Title

    Chief Marketing Officer

    COMPANY

    Crohn's & Colitis Foundation
  • Name

    kHyal !

    Title

    Copywriter

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Elizabeth Abrams

    Title

     

    COMPANY

    JUF/Jewish Federation of Chicago
  • Name

    DaLeyna Adkinson

    Title

    Diversity and Inclusion Marketing Program Manager

    COMPANY

    Facebook
  • Name

    Wesley Ament

    Title

    Graphic Designer

    COMPANY

    Elkay Manufacturing Company
  • Name

    Cara Anne Anderson

    Title

    Brand Copywriter

    COMPANY

    Focus Brands
  • Name

    David Anzini

    Title

    Assistant Brand Manager

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Laurie Atkinson

    Title

    Director, Brand Marketing

    COMPANY

    Stater Bros.
  • Name

    Tedd Aurelius

    Title

    Vice President, Sales

    COMPANY

    IWCO Direct
  • Name

    Sarah Bagley

    Title

    Director, Marketing Insights

    COMPANY

    Kaiser Permanente
  • Name

    Audrey Barker

    Title

    Corporate Brand Advisor

    COMPANY

    Chevron Corporation
  • Name

    Tony Barnett

    Title

    National Director of Cause Marketing

    COMPANY

    Boys & Girls Club of America
  • Name

    Sally Barton

    Title

    Senior Brand Equity Manager

    COMPANY

    Mondelez International, Inc.
  • Name

    Peter Bates

    Title

     

    COMPANY

    Citi (Citibank NA)
  • Name

    Kathy Battacharia

    Title

    VP, Growth Operations

    COMPANY

    1-800-FLOWERS.COM Inc.
  • Name

    Ken Beaulieu

    Title

    Senior Vice President, Marketing and Communications

    COMPANY

    ANA
  • Name

    Jared Bengtson

    Title

    NA Marketing Leader

    COMPANY

    IBM Corporation
  • Name

    Kristin Boswell

    Title

    Manager

    COMPANY

    Kearney
  • Name

    Michelle Boudreau

    Title

    SVP, Group Account Leader

    COMPANY

    MERGE Boston
  • Name

    Jo Brecknock

    Title

    Director, Brand and Communication, U.S. East of Rockies Fuels

    COMPANY

    BP PLC
  • Name

    Julie Brodsky

    Title

     

    COMPANY

    Jewish United Fund
  • Name

    Geoff Brownell

    Title

    Director, Social Media

    COMPANY

    Fidelity Investments
  • Name

    Jeannette Chantalat

    Title

    Senior Director, Global Marketing Innovation & Sustainability

    COMPANY

    Kimberly-Clark Corporation
  • Name

    Alison Clark

    Title

    Senior Director, Brand Transformation

    COMPANY

    USO
  • Name

    Kristin Clauson

    Title

    Director, Partnership Development

    COMPANY

    Share Our Strength - No Kid Hungry
  • Name

    Carter Comer

    Title

    Manager, Brand & Growth Strategy

    COMPANY

    TTI Floor Care North America
  • Name

    Anna Darity

    Title

    Sr Manager Innovation Incubator

    COMPANY

    GlaxoSmithKline
  • Name

    Alejandra Diaz del Valle

    Title

    Coordinator, Corporate Partnership Development

    COMPANY

    Share Our Strength - No Kid Hungry
  • Name

    Cheyanne Dillenberger

    Title

    Content Strategist

    COMPANY

    UnitedHealth Group, Inc.
  • Name

    Anne Dooley

    Title

    EVP, Global Business Lead

    COMPANY

    Energy BBDO
  • Name

    Ledia Duro

    Title

    Lead Inclusion Specialist

    COMPANY

    Deloitte
  • Name

    Anshuman Dutta

    Title

    Account Manager

    COMPANY

    Cognizant
  • Name

    Frederick Faulkner

    Title

    Partner, Strategic Alliances + Analyst Relations

    COMPANY

    ICF Next
  • Name

    Guillermo Fernandez

    Title

    Director, Content and Category Strategy

    COMPANY

    Spectrum Reach
  • Name

    Andy Ferron

    Title

    Corporate Marketing Manager and Brand Strategist

    COMPANY

    Securian Financial Group, Inc.
  • Name

    Callie Furste

    Title

     

    COMPANY

    Kearney
  • Name

    Teresa Gaffney

    Title

    Director of Marketing

    COMPANY

    Children International
  • Name

    Allison Green

    Title

    Director, Cause Marketing and Workplace Giving

    COMPANY

    Habitat for Humanity International, Inc.
  • Name

    Dan Grimm

    Title

    Executive in Residence

    COMPANY

    Rutgers Business School (F&S)
  • Name

    Jessica Hair

    Title

    Consultant

    COMPANY

    Humana Inc.
  • Name

    Connie Hannigan-Franck

    Title

    Senior Manager, Digital Marketing

    COMPANY

    National Wildlife Federation
  • Name

    Mark Hardison

    Title

    Senior Vice President, Marketing

    COMPANY

    El Pollo Loco, Inc.
  • Name

    Erica Heiden

    Title

    Customer Insights Analyst

    COMPANY

    Mutual of Omaha Insurance Company
  • Name

    Stephanie Heusuk

    Title

    CEO

    COMPANY

    Rhea + Kaiser Marketing Communications
  • Name

    Janeen Hill

    Title

    Global Brand Manager

    COMPANY

    The LYCRA Company
  • Name

    Kate Hollandsworth

    Title

    Vice President

    COMPANY

    Integral, LLC
  • Name

    Heather Hudgins

    Title

    Manager, Marketing Communications

    COMPANY

    Delta Air Lines, Inc.
  • Name

    Amy Hurtado

    Title

    Director, Marketing Strategy

    COMPANY

    Joni and Friends
  • Name

    Beatrice Huston

    Title

    Brand Manager

    COMPANY

    Atria Senior Living
  • Name

    Muhammad Ikhlaq

    Title

    Developer

    COMPANY

    ANA
  • Name

    David Iudica

    Title

    Head of Global Vertical Research

    COMPANY

    Facebook
  • Name

    Christina Jones

    Title

    Key Market Activation

    COMPANY

    Merck & Co.
  • Name

    Jodi Kern

    Title

    Executive Director Marketing

    COMPANY

    Walden University
  • Name

    Garrick Killbery

    Title

    Director International Marketing

    COMPANY

    Crown Laboratories
  • Name

    Adam Koepfer

    Title

    Marketing Manager

    COMPANY

    Merrell
  • Name

    Sue Krizman

    Title

     

    COMPANY

    Creative Director
  • Name

    Ashley Kyser

    Title

    Partnership Implementation Manager

    COMPANY

    Habitat for Humanity International, Inc.
  • Name

    Alli Lathrope

    Title

    Marketing Consultant

    COMPANY

    Kaiser Permanente
  • Name

    Dawn Lerman

    Title

    Executive Director, Center for Positive Marketing and Professor of Marketing

    COMPANY

    Fordham University (F&S)
  • Name

    Ryan Luckey

    Title

    AVP, Corporate Brand Marketing

    COMPANY

    AT&T
  • Name

    Joe Lutz

    Title

    Manager, Enterprise Brand

    COMPANY

    Securian Financial Group, Inc.
  • Name

    Nikki Mamuric

    Title

    Marketing Director

    COMPANY

    Sargento Foods Inc.
  • Name

    Christy Manso

    Title

    Network Community Program Manager

    COMPANY

    Memorial Sloan Kettering Cancer Center
  • Name

    Adia Matthews

    Title

    Director, Disney Movie Insiders - Program Brand & Strategy

    COMPANY

    Disney Parks
  • Name

    Autumn McCarthy

    Title

    Revenue Coordinator

    COMPANY

    Disney Advertising Sales
  • Name

    Bridget McCormack-Finley

    Title

    Philanthropy Officer

    COMPANY

    Christian Appalachian Project
  • Name

    Erin McManmon

    Title

    Director, Runner Products & Membership

    COMPANY

    New York Road Runners
  • Name

    Lisa McQuiston

    Title

    Director, Corporate and Cause Marketing

    COMPANY

    Boys & Girls Clubs of America
  • Name

    Marty Mercado

    Title

    VP Strategy

    COMPANY

    Allen & Gerritsen, Inc.
  • Name

    Sara Merena

    Title

    Senior Program Manager

    COMPANY

    National Grid
  • Name

    Julia Missaggia

    Title

    Vice President, People & Culture

    COMPANY

    CMI/Compas
  • Name

    Paige Montgomery

    Title

    Marketing Strategy Leader

    COMPANY

    Deloitte
  • Name

    Elizabeth Moore

    Title

    Brand Manager

    COMPANY

    T. Marzetti Co.
  • Name

    Mary Murcko

    Title

    CRO

    COMPANY

    Catch&Release
  • Name

    Christy Nagle

    Title

    Chief Marketing Officer

    COMPANY

    CleanChoice Energy
  • Name

    Michelle Ober

    Title

    Associate Director, Growth

    COMPANY

    Sullivan
  • Name

    Gbemisola Ogunrinde

    Title

    Marketing Strategy Manager

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Ayca Pamucak

    Title

    Director, Paid Media

    COMPANY

    Major League Soccer
  • Name

    Amanda Paredes

    Title

    Senior Brand Manager

    COMPANY

    Wingstop Inc.
  • Name

    Linda Park

    Title

    Brand Development Manager

    COMPANY

    World Vision U.S.
  • Name

    Gretchen Parks

    Title

    Executive Director

    COMPANY

    J.P. Morgan Private Bank
  • Name

    Emily Patterson

    Title

    Director of Marketing

    COMPANY

    Culver Franchising System, Inc.
  • Name

    Tracey Pavlishin

    Title

    Global Head, Alumni Engagement

    COMPANY

    Kearney
  • Name

    Lynn Pina

    Title

    Chief Marketing Officer

    COMPANY

    GeoBlue
  • Name

    Shannon Pogodzinski

    Title

    Senior Global Marketing Communications Manager

    COMPANY

    GE Healthcare
  • Name

    Alissa Randall

    Title

    Chief Marketing Officer

    COMPANY

    Step Up For Students
  • Name

    Stephanie Rath

    Title

    Brand Champion and Speaker

    COMPANY

    YMCA of the USA
  • Name

    Brittany Riordan

    Title

    Marketing & Events Manager

    COMPANY

    IRI
  • Name

    Andrew Rosen

    Title

    Vice President, Brand and Content Marketing

    COMPANY

    AAA Northeast
  • Name

    Lee Roth

    Title

    Managing Director

    COMPANY

    BeenThereDoneThat
  • Name

    Angelique Rothermel

    Title

    Executive Director, Internal Agency, Brand and Communications

    COMPANY

    World Vision U.S.
  • Name

    Judith Rubin

    Title

    Global Head of Chocolate

    COMPANY

    Godiva Chocolatier, Inc.
  • Name

    Emily Russel

    Title

    Vice President

    COMPANY

    ServiceNow
  • Name

    Kaitlyn Ryan

    Title

    Director of Business Development and Marketing

    COMPANY

    Socialfly
  • Name

    Lauren Sallata

    Title

    Chief Marketing Officer Brand, Communications & Digital Marketing

    COMPANY

    Panasonic, N.A.
  • Name

    Barb Scherer

    Title

    Vice President, Marketing

    COMPANY

    Badcock Corporation
  • Name

    Hani Seleim

    Title

    Senior Marketing Manager

    COMPANY

    GE Healthcare
  • Name

    Joslin Shannon

    Title

    Marketing Director, Financial Services

    COMPANY

    Best Buy Company, Inc.
  • Name

    Russ Shumaker

    Title

    Segment Manager

    COMPANY

    World Vision U.S.
  • Name

    Aubree Smith

    Title

    Marketing Content Coordinator

    COMPANY

    FutureCeuticals
  • Name

    Lauren Snodgrass

    Title

    Associate Marketing Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Judy Sroufe

    Title

    Vice President, Brand Marketing and Communications

    COMPANY

    Standard Textile
  • Name

    Solana Stokes

    Title

    VP, Procurement - Brand & Content

    COMPANY

    Discovery, Inc.
  • Name

    Meghan Thorne

    Title

    Director, Partnership and Growth

    COMPANY

    One & All
  • Name

    Daniel Vega

    Title

    Cause Marketing Manager

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Kristin Vitek

    Title

    Strategic Marketing Manager

    COMPANY

    FutureCeuticals
  • Name

    Terri Walter

    Title

    Chief Growth Officer

    COMPANY

    TRUSTX
  • Name

    Krista Watson

    Title

    Associate

    COMPANY

    Share Our Strength - No Kid Hungry
  • Name

    Katrina Williams

    Title

    Creative Coordinator

    COMPANY

    Brewer Direct
  • Name

    Elizabeth Zaita

    Title

    Operations Manager

    COMPANY

    Taylor Strategy