Brand Purpose — Growth for Good
A collaboration between the ANA Center for Brand Purpose, the ANA Nonprofit Federation, and the ANA’s Brand Activation practice, the Brand Purpose — Growth for Good Committee focuses on bringing together member brands and nonprofits to discuss the critical role purpose plays in driving organizational growth and positive social change. Learn how to activate purpose internally and externally, the secrets to aligning a brand with the right nonprofit partners, how to enrich society by tapping into cultural trends, and ways to drive a purpose strategy forward and measure success.
Committee Locations:
In 2021, the committee will convene virtually throughout the year. All meetings are free for Nonprofit members, ANA client-side and MSP Platinum, Gold & Silver members to attend via webinar.
In 2021, the committee will convene virtually throughout the year. All meetings are free for Nonprofit members, ANA client-side and MSP Platinum, Gold & Silver members to attend via webinar.
Committee Chairs:
Anthony Farina, Chief Communications Officer and Vice President of Corporate Affairs, CSL Behring
Judy Hoffstein, Chief Marketing Officer, Crohn’s & Colitis Foundation
ANA Staff managing the Brand Purpose – Growth for Good Committee are Ken Beaulieu, Director of Brand Purpose Committee and the ANA Center for Brand Purpose and Paul P. Robinson, Director, Brand Activation, ANA
Discussion Topics
- Defining a brand’s purpose and ensuring it’s authentic
- Determining a brand’s role in culture
- Driving internal buy-in for brand purpose
- Activating a brand purpose strategy to key stakeholders
- Tapping into an organization’s purpose ambassadors
- Working with charities and other partners to promote purpose
- The role of cause marketing in an effective integrated marketing plan
- Building a fruitful relationship with nonprofit partners
- Demonstrating the organizational and societal impacts of purpose
- Measuring the impact of a purpose-driven strategy on business growth
| Name | Title | Company |
|---|---|---|
| Anthony Farina (Co-chairperson) | Chief Communications Officer and Vice President of Corporate Affairs | CSL Behring |
| Judy Hoffstein (Co-chairperson) | Chief Marketing Officer | Crohn's & Colitis Foundation |
| kHyal ! | Copywriter | Akamai Technologies, Inc. |
| Elizabeth Abrams | JUF/Jewish Federation of Chicago | |
| DaLeyna Adkinson | Diversity and Inclusion Marketing Program Manager | |
| Wesley Ament | Graphic Designer | Elkay Manufacturing Company |
| Cara Anne Anderson | Brand Copywriter | Focus Brands |
| David Anzini | Assistant Brand Manager | Lowe's Companies, Inc. |
| Laurie Atkinson | Director, Brand Marketing | Stater Bros. |
| Tedd Aurelius | Vice President, Sales | IWCO Direct |
| Sarah Bagley | Director, Marketing Insights | Kaiser Permanente |
| Audrey Barker | Corporate Brand Advisor | Chevron Corporation |
| Tony Barnett | National Director of Cause Marketing | Boys & Girls Club of America |
| Sally Barton | Senior Brand Equity Manager | Mondelez International, Inc. |
| Peter Bates | Citi (Citibank NA) | |
| Kathy Battacharia | VP, Growth Operations | 1-800-FLOWERS.COM Inc. |
| Ken Beaulieu | Senior Vice President, Marketing and Communications | ANA |
| Jared Bengtson | NA Marketing Leader | IBM Corporation |
| Kristin Boswell | Manager | Kearney |
| Michelle Boudreau | SVP, Group Account Leader | MERGE Boston |
| Jo Brecknock | Director, Brand and Communication, U.S. East of Rockies Fuels | BP PLC |
| Julie Brodsky | Jewish United Fund | |
| Geoff Brownell | Director, Social Media | Fidelity Investments |
| Jeannette Chantalat | Senior Director, Global Marketing Innovation & Sustainability | Kimberly-Clark Corporation |
| Alison Clark | Senior Director, Brand Transformation | USO |
| Kristin Clauson | Director, Partnership Development | Share Our Strength - No Kid Hungry |
| Carter Comer | Manager, Brand & Growth Strategy | TTI Floor Care North America |
| Anna Darity | Sr Manager Innovation Incubator | GlaxoSmithKline |
| Alejandra Diaz del Valle | Coordinator, Corporate Partnership Development | Share Our Strength - No Kid Hungry |
| Cheyanne Dillenberger | Content Strategist | UnitedHealth Group, Inc. |
| Anne Dooley | EVP, Global Business Lead | Energy BBDO |
| Ledia Duro | Lead Inclusion Specialist | Deloitte |
| Anshuman Dutta | Account Manager | Cognizant |
| Frederick Faulkner | Partner, Strategic Alliances + Analyst Relations | ICF Next |
| Guillermo Fernandez | Director, Content and Category Strategy | Spectrum Reach |
| Andy Ferron | Corporate Marketing Manager and Brand Strategist | Securian Financial Group, Inc. |
| Callie Furste | Kearney | |
| Teresa Gaffney | Director of Marketing | Children International |
| Allison Green | Director, Cause Marketing and Workplace Giving | Habitat for Humanity International, Inc. |
| Dan Grimm | Executive in Residence | Rutgers Business School (F&S) |
| Jessica Hair | Consultant | Humana Inc. |
| Connie Hannigan-Franck | Senior Manager, Digital Marketing | National Wildlife Federation |
| Mark Hardison | Senior Vice President, Marketing | El Pollo Loco, Inc. |
| Erica Heiden | Customer Insights Analyst | Mutual of Omaha Insurance Company |
| Stephanie Heusuk | CEO | Rhea + Kaiser Marketing Communications |
| Janeen Hill | Global Brand Manager | The LYCRA Company |
| Kate Hollandsworth | Vice President | Integral, LLC |
| Heather Hudgins | Manager, Marketing Communications | Delta Air Lines, Inc. |
| Amy Hurtado | Director, Marketing Strategy | Joni and Friends |
| Beatrice Huston | Brand Manager | Atria Senior Living |
| Muhammad Ikhlaq | Developer | ANA |
| David Iudica | Head of Global Vertical Research | |
| Christina Jones | Key Market Activation | Merck & Co. |
| Jodi Kern | Executive Director Marketing | Walden University |
| Garrick Killbery | Director International Marketing | Crown Laboratories |
| Adam Koepfer | Marketing Manager | Merrell |
| Sue Krizman | Creative Director | |
| Ashley Kyser | Partnership Implementation Manager | Habitat for Humanity International, Inc. |
| Alli Lathrope | Marketing Consultant | Kaiser Permanente |
| Dawn Lerman | Executive Director, Center for Positive Marketing and Professor of Marketing | Fordham University (F&S) |
| Ryan Luckey | AVP, Corporate Brand Marketing | AT&T |
| Joe Lutz | Manager, Enterprise Brand | Securian Financial Group, Inc. |
| Nikki Mamuric | Marketing Director | Sargento Foods Inc. |
| Christy Manso | Network Community Program Manager | Memorial Sloan Kettering Cancer Center |
| Adia Matthews | Director, Disney Movie Insiders - Program Brand & Strategy | Disney Parks |
| Autumn McCarthy | Revenue Coordinator | Disney Advertising Sales |
| Bridget McCormack-Finley | Philanthropy Officer | Christian Appalachian Project |
| Erin McManmon | Director, Runner Products & Membership | New York Road Runners |
| Lisa McQuiston | Director, Corporate and Cause Marketing | Boys & Girls Clubs of America |
| Marty Mercado | VP Strategy | Allen & Gerritsen, Inc. |
| Sara Merena | Senior Program Manager | National Grid |
| Julia Missaggia | Vice President, People & Culture | CMI/Compas |
| Paige Montgomery | Marketing Strategy Leader | Deloitte |
| Elizabeth Moore | Brand Manager | T. Marzetti Co. |
| Mary Murcko | CRO | Catch&Release |
| Christy Nagle | Chief Marketing Officer | CleanChoice Energy |
| Michelle Ober | Associate Director, Growth | Sullivan |
| Gbemisola Ogunrinde | Marketing Strategy Manager | Disney Parks, Experiences & Consumer Products |
| Ayca Pamucak | Director, Paid Media | Major League Soccer |
| Amanda Paredes | Senior Brand Manager | Wingstop Inc. |
| Linda Park | Brand Development Manager | World Vision U.S. |
| Gretchen Parks | Executive Director | J.P. Morgan Private Bank |
| Emily Patterson | Director of Marketing | Culver Franchising System, Inc. |
| Tracey Pavlishin | Global Head, Alumni Engagement | Kearney |
| Lynn Pina | Chief Marketing Officer | GeoBlue |
| Shannon Pogodzinski | Senior Global Marketing Communications Manager | GE Healthcare |
| Alissa Randall | Chief Marketing Officer | Step Up For Students |
| Stephanie Rath | Brand Champion and Speaker | YMCA of the USA |
| Brittany Riordan | Marketing & Events Manager | IRI |
| Andrew Rosen | Vice President, Brand and Content Marketing | AAA Northeast |
| Lee Roth | Managing Director | BeenThereDoneThat |
| Angelique Rothermel | Executive Director, Internal Agency, Brand and Communications | World Vision U.S. |
| Judith Rubin | Global Head of Chocolate | Godiva Chocolatier, Inc. |
| Emily Russel | Vice President | ServiceNow |
| Kaitlyn Ryan | Director of Business Development and Marketing | Socialfly |
| Lauren Sallata | Chief Marketing Officer Brand, Communications & Digital Marketing | Panasonic, N.A. |
| Barb Scherer | Vice President, Marketing | Badcock Corporation |
| Hani Seleim | Senior Marketing Manager | GE Healthcare |
| Joslin Shannon | Marketing Director, Financial Services | Best Buy Company, Inc. |
| Russ Shumaker | Segment Manager | World Vision U.S. |
| Aubree Smith | Marketing Content Coordinator | FutureCeuticals |
| Lauren Snodgrass | Associate Marketing Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Judy Sroufe | Vice President, Brand Marketing and Communications | Standard Textile |
| Solana Stokes | VP, Procurement - Brand & Content | Discovery, Inc. |
| Meghan Thorne | Director, Partnership and Growth | One & All |
| Daniel Vega | Cause Marketing Manager | T-Mobile USA, Inc. |
| Kristin Vitek | Strategic Marketing Manager | FutureCeuticals |
| Terri Walter | Chief Growth Officer | TRUSTX |
| Krista Watson | Associate | Share Our Strength - No Kid Hungry |
| Katrina Williams | Creative Coordinator | Brewer Direct |
| Elizabeth Zaita | Operations Manager | Taylor Strategy |
-
Name
Anthony Farina (Co-chairperson)Title
Chief Communications Officer and Vice President of Corporate AffairsCOMPANY
CSL Behring -
Name
Judy Hoffstein (Co-chairperson)Title
Chief Marketing OfficerCOMPANY
Crohn's & Colitis Foundation -
Name
kHyal !Title
CopywriterCOMPANY
Akamai Technologies, Inc. -
Name
Elizabeth AbramsTitle
COMPANY
JUF/Jewish Federation of Chicago -
Name
DaLeyna AdkinsonTitle
Diversity and Inclusion Marketing Program ManagerCOMPANY
Facebook -
Name
Wesley AmentTitle
Graphic DesignerCOMPANY
Elkay Manufacturing Company -
Name
Cara Anne AndersonTitle
Brand CopywriterCOMPANY
Focus Brands -
Name
David AnziniTitle
Assistant Brand ManagerCOMPANY
Lowe's Companies, Inc. -
Name
Laurie AtkinsonTitle
Director, Brand MarketingCOMPANY
Stater Bros. -
Name
Tedd AureliusTitle
Vice President, SalesCOMPANY
IWCO Direct -
Name
Sarah BagleyTitle
Director, Marketing InsightsCOMPANY
Kaiser Permanente -
Name
Audrey BarkerTitle
Corporate Brand AdvisorCOMPANY
Chevron Corporation -
Name
Tony BarnettTitle
National Director of Cause MarketingCOMPANY
Boys & Girls Club of America -
Name
Sally BartonTitle
Senior Brand Equity ManagerCOMPANY
Mondelez International, Inc. -
Name
Peter BatesTitle
COMPANY
Citi (Citibank NA) -
Name
Kathy BattachariaTitle
VP, Growth OperationsCOMPANY
1-800-FLOWERS.COM Inc. -
Name
Ken BeaulieuTitle
Senior Vice President, Marketing and CommunicationsCOMPANY
ANA -
Name
Jared BengtsonTitle
NA Marketing LeaderCOMPANY
IBM Corporation -
Name
Kristin BoswellTitle
ManagerCOMPANY
Kearney -
Name
Michelle BoudreauTitle
SVP, Group Account LeaderCOMPANY
MERGE Boston -
Name
Jo BrecknockTitle
Director, Brand and Communication, U.S. East of Rockies FuelsCOMPANY
BP PLC -
Name
Julie BrodskyTitle
COMPANY
Jewish United Fund -
Name
Geoff BrownellTitle
Director, Social MediaCOMPANY
Fidelity Investments -
Name
Jeannette ChantalatTitle
Senior Director, Global Marketing Innovation & SustainabilityCOMPANY
Kimberly-Clark Corporation -
Name
Alison ClarkTitle
Senior Director, Brand TransformationCOMPANY
USO -
Name
Kristin ClausonTitle
Director, Partnership DevelopmentCOMPANY
Share Our Strength - No Kid Hungry -
Name
Carter ComerTitle
Manager, Brand & Growth StrategyCOMPANY
TTI Floor Care North America -
Name
Anna DarityTitle
Sr Manager Innovation IncubatorCOMPANY
GlaxoSmithKline -
Name
Alejandra Diaz del ValleTitle
Coordinator, Corporate Partnership DevelopmentCOMPANY
Share Our Strength - No Kid Hungry -
Name
Cheyanne DillenbergerTitle
Content StrategistCOMPANY
UnitedHealth Group, Inc. -
Name
Anne DooleyTitle
EVP, Global Business LeadCOMPANY
Energy BBDO -
Name
Ledia DuroTitle
Lead Inclusion SpecialistCOMPANY
Deloitte -
Name
Anshuman DuttaTitle
Account ManagerCOMPANY
Cognizant -
Name
Frederick FaulknerTitle
Partner, Strategic Alliances + Analyst RelationsCOMPANY
ICF Next -
Name
Guillermo FernandezTitle
Director, Content and Category StrategyCOMPANY
Spectrum Reach -
Name
Andy FerronTitle
Corporate Marketing Manager and Brand StrategistCOMPANY
Securian Financial Group, Inc. -
Name
Callie FursteTitle
COMPANY
Kearney -
Name
Teresa GaffneyTitle
Director of MarketingCOMPANY
Children International -
Name
Allison GreenTitle
Director, Cause Marketing and Workplace GivingCOMPANY
Habitat for Humanity International, Inc. -
Name
Dan GrimmTitle
Executive in ResidenceCOMPANY
Rutgers Business School (F&S) -
Name
Jessica HairTitle
ConsultantCOMPANY
Humana Inc. -
Name
Connie Hannigan-FranckTitle
Senior Manager, Digital MarketingCOMPANY
National Wildlife Federation -
Name
Mark HardisonTitle
Senior Vice President, MarketingCOMPANY
El Pollo Loco, Inc. -
Name
Erica HeidenTitle
Customer Insights AnalystCOMPANY
Mutual of Omaha Insurance Company -
Name
Stephanie HeusukTitle
CEOCOMPANY
Rhea + Kaiser Marketing Communications -
Name
Janeen HillTitle
Global Brand ManagerCOMPANY
The LYCRA Company -
Name
Kate HollandsworthTitle
Vice PresidentCOMPANY
Integral, LLC -
Name
Heather HudginsTitle
Manager, Marketing CommunicationsCOMPANY
Delta Air Lines, Inc. -
Name
Amy HurtadoTitle
Director, Marketing StrategyCOMPANY
Joni and Friends -
Name
Beatrice HustonTitle
Brand ManagerCOMPANY
Atria Senior Living -
Name
Muhammad IkhlaqTitle
DeveloperCOMPANY
ANA -
Name
David IudicaTitle
Head of Global Vertical ResearchCOMPANY
Facebook -
Name
Christina JonesTitle
Key Market ActivationCOMPANY
Merck & Co. -
Name
Jodi KernTitle
Executive Director MarketingCOMPANY
Walden University -
Name
Garrick KillberyTitle
Director International MarketingCOMPANY
Crown Laboratories -
Name
Adam KoepferTitle
Marketing ManagerCOMPANY
Merrell -
Name
Sue KrizmanTitle
COMPANY
Creative Director -
Name
Ashley KyserTitle
Partnership Implementation ManagerCOMPANY
Habitat for Humanity International, Inc. -
Name
Alli LathropeTitle
Marketing ConsultantCOMPANY
Kaiser Permanente -
Name
Dawn LermanTitle
Executive Director, Center for Positive Marketing and Professor of MarketingCOMPANY
Fordham University (F&S) -
Name
Ryan LuckeyTitle
AVP, Corporate Brand MarketingCOMPANY
AT&T -
Name
Joe LutzTitle
Manager, Enterprise BrandCOMPANY
Securian Financial Group, Inc. -
Name
Nikki MamuricTitle
Marketing DirectorCOMPANY
Sargento Foods Inc. -
Name
Christy MansoTitle
Network Community Program ManagerCOMPANY
Memorial Sloan Kettering Cancer Center -
Name
Adia MatthewsTitle
Director, Disney Movie Insiders - Program Brand & StrategyCOMPANY
Disney Parks -
Name
Autumn McCarthyTitle
Revenue CoordinatorCOMPANY
Disney Advertising Sales -
Name
Bridget McCormack-FinleyTitle
Philanthropy OfficerCOMPANY
Christian Appalachian Project -
Name
Erin McManmonTitle
Director, Runner Products & MembershipCOMPANY
New York Road Runners -
Name
Lisa McQuistonTitle
Director, Corporate and Cause MarketingCOMPANY
Boys & Girls Clubs of America -
Name
Marty MercadoTitle
VP StrategyCOMPANY
Allen & Gerritsen, Inc. -
Name
Sara MerenaTitle
Senior Program ManagerCOMPANY
National Grid -
Name
Julia MissaggiaTitle
Vice President, People & CultureCOMPANY
CMI/Compas -
Name
Paige MontgomeryTitle
Marketing Strategy LeaderCOMPANY
Deloitte -
Name
Elizabeth MooreTitle
Brand ManagerCOMPANY
T. Marzetti Co. -
Name
Mary MurckoTitle
CROCOMPANY
Catch&Release -
Name
Christy NagleTitle
Chief Marketing OfficerCOMPANY
CleanChoice Energy -
Name
Michelle OberTitle
Associate Director, GrowthCOMPANY
Sullivan -
Name
Gbemisola OgunrindeTitle
Marketing Strategy ManagerCOMPANY
Disney Parks, Experiences & Consumer Products -
Name
Ayca PamucakTitle
Director, Paid MediaCOMPANY
Major League Soccer -
Name
Amanda ParedesTitle
Senior Brand ManagerCOMPANY
Wingstop Inc. -
Name
Linda ParkTitle
Brand Development ManagerCOMPANY
World Vision U.S. -
Name
Gretchen ParksTitle
Executive DirectorCOMPANY
J.P. Morgan Private Bank -
Name
Emily PattersonTitle
Director of MarketingCOMPANY
Culver Franchising System, Inc. -
Name
Tracey PavlishinTitle
Global Head, Alumni EngagementCOMPANY
Kearney -
Name
Lynn PinaTitle
Chief Marketing OfficerCOMPANY
GeoBlue -
Name
Shannon PogodzinskiTitle
Senior Global Marketing Communications ManagerCOMPANY
GE Healthcare -
Name
Alissa RandallTitle
Chief Marketing OfficerCOMPANY
Step Up For Students -
Name
Stephanie RathTitle
Brand Champion and SpeakerCOMPANY
YMCA of the USA -
Name
Brittany RiordanTitle
Marketing & Events ManagerCOMPANY
IRI -
Name
Andrew RosenTitle
Vice President, Brand and Content MarketingCOMPANY
AAA Northeast -
Name
Lee RothTitle
Managing DirectorCOMPANY
BeenThereDoneThat -
Name
Angelique RothermelTitle
Executive Director, Internal Agency, Brand and CommunicationsCOMPANY
World Vision U.S. -
Name
Judith RubinTitle
Global Head of ChocolateCOMPANY
Godiva Chocolatier, Inc. -
Name
Emily RusselTitle
Vice PresidentCOMPANY
ServiceNow -
Name
Kaitlyn RyanTitle
Director of Business Development and MarketingCOMPANY
Socialfly -
Name
Lauren SallataTitle
Chief Marketing Officer Brand, Communications & Digital MarketingCOMPANY
Panasonic, N.A. -
Name
Barb SchererTitle
Vice President, MarketingCOMPANY
Badcock Corporation -
Name
Hani SeleimTitle
Senior Marketing ManagerCOMPANY
GE Healthcare -
Name
Joslin ShannonTitle
Marketing Director, Financial ServicesCOMPANY
Best Buy Company, Inc. -
Name
Russ ShumakerTitle
Segment ManagerCOMPANY
World Vision U.S. -
Name
Aubree SmithTitle
Marketing Content CoordinatorCOMPANY
FutureCeuticals -
Name
Lauren SnodgrassTitle
Associate Marketing ManagerCOMPANY
Boehringer Ingelheim Pharmaceuticals, Inc. -
Name
Judy SroufeTitle
Vice President, Brand Marketing and CommunicationsCOMPANY
Standard Textile -
Name
Solana StokesTitle
VP, Procurement - Brand & ContentCOMPANY
Discovery, Inc. -
Name
Meghan ThorneTitle
Director, Partnership and GrowthCOMPANY
One & All -
Name
Daniel VegaTitle
Cause Marketing ManagerCOMPANY
T-Mobile USA, Inc. -
Name
Kristin VitekTitle
Strategic Marketing ManagerCOMPANY
FutureCeuticals -
Name
Terri WalterTitle
Chief Growth OfficerCOMPANY
TRUSTX -
Name
Krista WatsonTitle
AssociateCOMPANY
Share Our Strength - No Kid Hungry -
Name
Katrina WilliamsTitle
Creative CoordinatorCOMPANY
Brewer Direct -
Name
Elizabeth ZaitaTitle
Operations ManagerCOMPANY
Taylor Strategy