Brand Purpose - Growth for Good
when
Start: Wednesday, March 26, 2025 at 11:00am
End: Wednesday, March 26, 2025 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
Welcome and Introductions (11:00am - 11:10am)
Roundtable Discussion (11:10am - 11:25am)
Session I. (11:25am - 12:00pm)
Beyond Consumer Outrage: Rebuilding Trust and Realigning Purpose
We’re in a seminal moment. Rage, resistance, reckoning, and rejection are pervasive—driven by fractured trust and unmet promises. Yet, these signals aren’t necessarily a rejection of purpose as a strategic foundation for brands. What if, instead of seeing them as warnings, we viewed them as invitations—opportunities for purpose to evolve beyond misaligned campaigns, performative gestures, and virtue signaling? Backlash can serve as a catalyst for purpose to mature into a more disciplined framework for strengthening trust and coherence. It’s a call to lead with greater intentionality, align actions with values, and step forward more bravely. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship and global brand strategist, will reveal how these symptoms of outrage can guide brands to rebuild trust, realign purpose, and foster meaningful connections in a polarized world.
Presented by…
Anne Bahr Thompson
Brand Strategist and Author of Do Good: Embracing Brand Citizenship
Session II. (12:00pm - 12:35pm)
Closing Remarks (12:35pm - 12:45pm)
Webinar information, if available, will be provided to registrants only.