Mobile Marketing Committee


Please note that the Mobile Marketing Committee no longer exists on its own; it has been folded into the Digital & Social Committee.

Mobile has exploded! There will be 10 billion smartphones and tablets on earth by 2016, according to a recent research report from Cisco, far more than the United Nation’s projected human population of 7.3 billion people. The development of new mobile technologies has created enormous opportunities, providing marketers with the ability to engage their customers anywhere at any time. However, although mobile marketing is a rapidly growing area, marketers are faced with issues such as the inability to have metrics to prove ROI and the lack of understanding of mobile marketing within their organization.

The Mobile Marketing Committee is for members who lead mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.  

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 15-17, 2015 at Terranea, Rancho Palos Verdes, CA. Click here for the 2015 agenda.

Committee Chair: Jack Haber, Vice President, Global Advertising and Digital, Colgate-Palmolive Company


Discussion Topics

  • Standards in the mobile space
  • Value/Measurement and ROI
  • Internal Structure
  • Mobile Shopping
  • Best Practices on Managing Mobile Marketing Agency Selection and Ongoing Relationships
  • Privacy and Security Issues
  • Location-Based Programs
  • Mobile Payment Innovations
  • Using Mobile Marketing to Enable Social Media and Gaming Platforms

Leadership Initiatives

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Name Title Company
Natalie Aller Associate Director, Mobile Strategy 3Q Digital
Maria Arbusto Director, Digital Strategy IBM Corporation
David Baarman Mobile Channel Lead Amway Corporation
Phoukham Baccam Asst Director - eBusiness Marketing The Principal Financial Group
Yared Benyam General Arts And Information Employee Government National Mortgage Association
Chris Bigda Media and Interactive Manager Coca-Cola North America
Jason Brindel Corp. Manager, Digital Innovation SeaWorld Parks and Entertainment
Jennifer Brunner Sr. Manager Marketing Strategy Disney Parks, Experiences & Consumer Products
Tony Cambria Healthcare Innovations Manager Stryker Orthopaedics
Ann Carletta Local Sales Manager Spectrum Reach
Christina Ranhee Chang UX Manager Capital One Services, Inc.
Becky Chappell Product Marketing Manager Google (Marketing)
Caitlin Connolly Management Associate Citibank, N.A.
Maria Cecilia Correa VP, Corporate Advertising IBM Corporation
Matthew Critelli Digital Marketing Executive Tourism Ireland
Peter D'Aleo Assistant Vice President, Digital Engagement Citibank, N.A.
Melanie Dennis Manager, Marketing Communications Vistaprint
Michael Donnelly Managing Director Lighthouse Labs LLC
Lauren Essex Senior Advertising Manager AT&T Mobility LLC
Louis Figurito Senior Direct Marketing Specialist-Major Accounts United States Postal Service
Russell Findlay Senior Executive Director and Operating Partner H.I.G. Capital
Bernie Fussenegger Director, Digital Marketing Papa John's International, Inc.
Heny Gabay VP, Marketing, Super 8 Wyndham Worldwide
Gustavo Gonzalez Consumer Specialist Coldwell Banker Real Estate Corp.
Laura Gross VP, Research and Media Warner Bros. Entertainment, Inc.
Lauren Hackett Director, Communications & Social Media Consumer Reports
Cal Han Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Luis-Xavier Hernandez Associate General Counsel, Data Protection Officer Unilever United States, Inc.
Ryan Hollborn Marketing Coordinator Bank of New York Mellon
Gwenevere Hubbard Manager Darden Restaurants
Christine Hung Executive Director of Audience Development Penguin Random House
Terry Kang Director of Global Strategic Sourcing J.D. Power and Associates
Mark Karlan VP, E-Commerce & Marketing Master Cutlery
Michael Kelly Director, Social Media and Influencer Programs Poly
Cynthia Kleinbaum Director - Loyalty Marketing Gwynnie Bee
Rachel Koyrakh Consumer Strategy and Marketing New York Life Insurance Company
Kalpana Krishna-Kumar Sr. Manager - Digital Marketing Coldwell Banker Real Estate Corp.
Adelheid Kutscher Sen. Field Engagement Lead Advertising & Online Microsoft Corporation
Jeff Larson President Mediassociates Inc.
Joe LeClair Marketing Program Manager, Marketing Communications Liberty Mutual Group
Jen Levinson Sr. Director, NBA Creative Services NBA
Joy Lindsey Membership Marketing Manager National PTA
Colin Linggo Vice President, Marketing & Media Paramount Pictures
Ralph Marburger Regional Category Director, Gray Care Combe Inc.
Isabel Marsh VP, Display Acquisition Citibank
Jason Marshall Associate Director, Prescription Medicine Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Ted Martin Lead Marketing Manager: Customer Experience T. Rowe Price Investment Services
Felicia Martin-Hill Manager, Brand Experiences, Virgin Mobile USA) Sprint Corporation
Alberto Martinez-Interiano Senior Business Leader Visa Inc.
Margaret McKinley Integrated Marketing Communications Manager IBM Corporation
Devi Mehta Director, Brand Activation and Branded Content Program Management TIAA
Ofelia Morera Senior Staff, Brand Management Verizon
Kathleen Mudge Marketing Consultant Cisco Systems, Inc.
Hy Nguyen VP, Digital Marketing at American Express American Express Bank, Ltd.
Kristina Nielsen VP, Digital Marketing Bank of the West
Julie O'Neil Director of Sales Busch Gardens Williamsburg
Maria Pacheco Marketing Manager MetLife, Inc.
Barbara Pamplin Global Digital Acquisition, Office 365 Microsoft Corporation
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Ariel Pilare Graphic Designer Wells Fargo & Co.
Whitney Porter Director, Creative & Marketing Strategy Ferguson Enterprises
Lynn Porterfield Director of Enterprise Advertising Hewlett Packard Enterprise
Joe Rand Vice President, Marketing & Distribution Strategy Disney's Signature Experiences
Thomas Randon General Manager, Retail Division The Museum of Modern Art
Terri Rechter Manager, Consumer Marketing AutoTrader.com, LLC
Elena Riley Email Marketing Associate Consumer Reports
Debra Sangiuliano Director, Professional Media Pfizer Inc
Gwen Schaefer Manager, Messaging Disney Destinations LLC
Lisa Schmitt-Collins Senior Director, Digital & Integrated Marketing AZEK Company
Tad Schmitz Director, E-Commerce Business Universal Orlando Resort
Brianne Seiler Marketing Manager Hiscox
Mary Shu Online Merchandising Manager Logitech
Kathryn Sillavan Interactive Marketing Manager SeaWorld Parks & Entertainment
Martina Singleman Manager Marketing Partnerships Lufthansa German Airlines
Kathleen Slocum Consultant, Public Relations Liberty Mutual Group
Beng Spletzer Director - Strategic Account Management Johnson & Johnson
Francie Staub Director, Digital Marketing TD AMERITRADE Holding Corp.
Rebecca Stokes Director Digital Marketing Communications The Museum of Modern Art
Destene Styles Communication Strategy TD AMERITRADE Holding Corp.
Cindy Sullivan Director Sprint Communications
Jonathan Sullivan Senior Vice President, Digital, Social & Paid Media Weber Shandwick Worldwide
Kevin Tang IT Leader, Life Sciences China General Electric Company
Andrea Traylor Digital Cross-selling Channel Integration Regions Financial Corp.
Nathan Tuggle Special Assistant to the CEO Coca-Cola Company
Ruby Velji Vice President, Marketing BlackRock, Inc.
Liza Wallace Senior Coordinator of Web Strategy CarMax Auto Superstores, Inc.
Amanda Whichard Senior Digital Marketing Manager Mars Petcare US, Inc.
Amy Wong Marketing Manager VIPKID
Karen Worthington SVP Bank of America
Lorraine Yglesias Director of Advertising & Promotions Monterey Bay Aquarium
Ronalee Zarate-Bayani Chief Marketing Officer  
Susana Zialcita Associate Marketing Director Penguin Random House
  • Name

    Natalie Aller

    Title

    Associate Director, Mobile Strategy

    COMPANY

    3Q Digital
  • Name

    Maria Arbusto

    Title

    Director, Digital Strategy

    COMPANY

    IBM Corporation
  • Name

    David Baarman

    Title

    Mobile Channel Lead

    COMPANY

    Amway Corporation
  • Name

    Phoukham Baccam

    Title

    Asst Director - eBusiness Marketing

    COMPANY

    The Principal Financial Group
  • Name

    Yared Benyam

    Title

    General Arts And Information Employee

    COMPANY

    Government National Mortgage Association
  • Name

    Chris Bigda

    Title

    Media and Interactive Manager

    COMPANY

    Coca-Cola North America
  • Name

    Jason Brindel

    Title

    Corp. Manager, Digital Innovation

    COMPANY

    SeaWorld Parks and Entertainment
  • Name

    Jennifer Brunner

    Title

    Sr. Manager Marketing Strategy

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Tony Cambria

    Title

    Healthcare Innovations Manager

    COMPANY

    Stryker Orthopaedics
  • Name

    Ann Carletta

    Title

    Local Sales Manager

    COMPANY

    Spectrum Reach
  • Name

    Christina Ranhee Chang

    Title

    UX Manager

    COMPANY

    Capital One Services, Inc.
  • Name

    Becky Chappell

    Title

    Product Marketing Manager

    COMPANY

    Google (Marketing)
  • Name

    Caitlin Connolly

    Title

    Management Associate

    COMPANY

    Citibank, N.A.
  • Name

    Maria Cecilia Correa

    Title

    VP, Corporate Advertising

    COMPANY

    IBM Corporation
  • Name

    Matthew Critelli

    Title

    Digital Marketing Executive

    COMPANY

    Tourism Ireland
  • Name

    Peter D'Aleo

    Title

    Assistant Vice President, Digital Engagement

    COMPANY

    Citibank, N.A.
  • Name

    Melanie Dennis

    Title

    Manager, Marketing Communications

    COMPANY

    Vistaprint
  • Name

    Michael Donnelly

    Title

    Managing Director

    COMPANY

    Lighthouse Labs LLC
  • Name

    Lauren Essex

    Title

    Senior Advertising Manager

    COMPANY

    AT&T Mobility LLC
  • Name

    Louis Figurito

    Title

    Senior Direct Marketing Specialist-Major Accounts

    COMPANY

    United States Postal Service
  • Name

    Russell Findlay

    Title

    Senior Executive Director and Operating Partner

    COMPANY

    H.I.G. Capital
  • Name

    Bernie Fussenegger

    Title

    Director, Digital Marketing

    COMPANY

    Papa John's International, Inc.
  • Name

    Heny Gabay

    Title

    VP, Marketing, Super 8

    COMPANY

    Wyndham Worldwide
  • Name

    Gustavo Gonzalez

    Title

    Consumer Specialist

    COMPANY

    Coldwell Banker Real Estate Corp.
  • Name

    Laura Gross

    Title

    VP, Research and Media

    COMPANY

    Warner Bros. Entertainment, Inc.
  • Name

    Lauren Hackett

    Title

    Director, Communications & Social Media

    COMPANY

    Consumer Reports
  • Name

    Cal Han

    Title

    Manager

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Luis-Xavier Hernandez

    Title

    Associate General Counsel, Data Protection Officer

    COMPANY

    Unilever United States, Inc.
  • Name

    Ryan Hollborn

    Title

    Marketing Coordinator

    COMPANY

    Bank of New York Mellon
  • Name

    Gwenevere Hubbard

    Title

    Manager

    COMPANY

    Darden Restaurants
  • Name

    Christine Hung

    Title

    Executive Director of Audience Development

    COMPANY

    Penguin Random House
  • Name

    Terry Kang

    Title

    Director of Global Strategic Sourcing

    COMPANY

    J.D. Power and Associates
  • Name

    Mark Karlan

    Title

    VP, E-Commerce & Marketing

    COMPANY

    Master Cutlery
  • Name

    Michael Kelly

    Title

    Director, Social Media and Influencer Programs

    COMPANY

    Poly
  • Name

    Cynthia Kleinbaum

    Title

    Director - Loyalty Marketing

    COMPANY

    Gwynnie Bee
  • Name

    Rachel Koyrakh

    Title

    Consumer Strategy and Marketing

    COMPANY

    New York Life Insurance Company
  • Name

    Kalpana Krishna-Kumar

    Title

    Sr. Manager - Digital Marketing

    COMPANY

    Coldwell Banker Real Estate Corp.
  • Name

    Adelheid Kutscher

    Title

    Sen. Field Engagement Lead Advertising & Online

    COMPANY

    Microsoft Corporation
  • Name

    Jeff Larson

    Title

    President

    COMPANY

    Mediassociates Inc.
  • Name

    Joe LeClair

    Title

    Marketing Program Manager, Marketing Communications

    COMPANY

    Liberty Mutual Group
  • Name

    Jen Levinson

    Title

    Sr. Director, NBA Creative Services

    COMPANY

    NBA
  • Name

    Joy Lindsey

    Title

    Membership Marketing Manager

    COMPANY

    National PTA
  • Name

    Colin Linggo

    Title

    Vice President, Marketing & Media

    COMPANY

    Paramount Pictures
  • Name

    Ralph Marburger

    Title

    Regional Category Director, Gray Care

    COMPANY

    Combe Inc.
  • Name

    Isabel Marsh

    Title

    VP, Display Acquisition

    COMPANY

    Citibank
  • Name

    Jason Marshall

    Title

    Associate Director, Prescription Medicine Marketing

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Ted Martin

    Title

    Lead Marketing Manager: Customer Experience

    COMPANY

    T. Rowe Price Investment Services
  • Name

    Felicia Martin-Hill

    Title

    Manager, Brand Experiences, Virgin Mobile USA)

    COMPANY

    Sprint Corporation
  • Name

    Alberto Martinez-Interiano

    Title

    Senior Business Leader

    COMPANY

    Visa Inc.
  • Name

    Margaret McKinley

    Title

    Integrated Marketing Communications Manager

    COMPANY

    IBM Corporation
  • Name

    Devi Mehta

    Title

    Director, Brand Activation and Branded Content Program Management

    COMPANY

    TIAA
  • Name

    Ofelia Morera

    Title

    Senior Staff, Brand Management

    COMPANY

    Verizon
  • Name

    Kathleen Mudge

    Title

    Marketing Consultant

    COMPANY

    Cisco Systems, Inc.
  • Name

    Hy Nguyen

    Title

    VP, Digital Marketing at American Express

    COMPANY

    American Express Bank, Ltd.
  • Name

    Kristina Nielsen

    Title

    VP, Digital Marketing

    COMPANY

    Bank of the West
  • Name

    Julie O'Neil

    Title

    Director of Sales

    COMPANY

    Busch Gardens Williamsburg
  • Name

    Maria Pacheco

    Title

    Marketing Manager

    COMPANY

    MetLife, Inc.
  • Name

    Barbara Pamplin

    Title

    Global Digital Acquisition, Office 365

    COMPANY

    Microsoft Corporation
  • Name

    Marco Pereira

    Title

    WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo

    COMPANY

    IBM Corporation
  • Name

    Ariel Pilare

    Title

    Graphic Designer

    COMPANY

    Wells Fargo & Co.
  • Name

    Whitney Porter

    Title

    Director, Creative & Marketing Strategy

    COMPANY

    Ferguson Enterprises
  • Name

    Lynn Porterfield

    Title

    Director of Enterprise Advertising

    COMPANY

    Hewlett Packard Enterprise
  • Name

    Joe Rand

    Title

    Vice President, Marketing & Distribution Strategy

    COMPANY

    Disney's Signature Experiences
  • Name

    Thomas Randon

    Title

    General Manager, Retail Division

    COMPANY

    The Museum of Modern Art
  • Name

    Terri Rechter

    Title

    Manager, Consumer Marketing

    COMPANY

    AutoTrader.com, LLC
  • Name

    Elena Riley

    Title

    Email Marketing Associate

    COMPANY

    Consumer Reports
  • Name

    Debra Sangiuliano

    Title

    Director, Professional Media

    COMPANY

    Pfizer Inc
  • Name

    Gwen Schaefer

    Title

    Manager, Messaging

    COMPANY

    Disney Destinations LLC
  • Name

    Lisa Schmitt-Collins

    Title

    Senior Director, Digital & Integrated Marketing

    COMPANY

    AZEK Company
  • Name

    Tad Schmitz

    Title

    Director, E-Commerce Business

    COMPANY

    Universal Orlando Resort
  • Name

    Brianne Seiler

    Title

    Marketing Manager

    COMPANY

    Hiscox
  • Name

    Mary Shu

    Title

    Online Merchandising Manager

    COMPANY

    Logitech
  • Name

    Kathryn Sillavan

    Title

    Interactive Marketing Manager

    COMPANY

    SeaWorld Parks & Entertainment
  • Name

    Martina Singleman

    Title

    Manager Marketing Partnerships

    COMPANY

    Lufthansa German Airlines
  • Name

    Kathleen Slocum

    Title

    Consultant, Public Relations

    COMPANY

    Liberty Mutual Group
  • Name

    Beng Spletzer

    Title

    Director - Strategic Account Management

    COMPANY

    Johnson & Johnson
  • Name

    Francie Staub

    Title

    Director, Digital Marketing

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Rebecca Stokes

    Title

    Director Digital Marketing Communications

    COMPANY

    The Museum of Modern Art
  • Name

    Destene Styles

    Title

    Communication Strategy

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Cindy Sullivan

    Title

    Director

    COMPANY

    Sprint Communications
  • Name

    Jonathan Sullivan

    Title

    Senior Vice President, Digital, Social & Paid Media

    COMPANY

    Weber Shandwick Worldwide
  • Name

    Kevin Tang

    Title

    IT Leader, Life Sciences China

    COMPANY

    General Electric Company
  • Name

    Andrea Traylor

    Title

    Digital Cross-selling Channel Integration

    COMPANY

    Regions Financial Corp.
  • Name

    Nathan Tuggle

    Title

    Special Assistant to the CEO

    COMPANY

    Coca-Cola Company
  • Name

    Ruby Velji

    Title

    Vice President, Marketing

    COMPANY

    BlackRock, Inc.
  • Name

    Liza Wallace

    Title

    Senior Coordinator of Web Strategy

    COMPANY

    CarMax Auto Superstores, Inc.
  • Name

    Amanda Whichard

    Title

    Senior Digital Marketing Manager

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Amy Wong

    Title

    Marketing Manager

    COMPANY

    VIPKID
  • Name

    Karen Worthington

    Title

    SVP

    COMPANY

    Bank of America
  • Name

    Lorraine Yglesias

    Title

    Director of Advertising & Promotions

    COMPANY

    Monterey Bay Aquarium
  • Name

    Ronalee Zarate-Bayani

    Title

    Chief Marketing Officer

    COMPANY

     
  • Name

    Susana Zialcita

    Title

    Associate Marketing Director

    COMPANY

    Penguin Random House