4A’s and the ANA Create Cross-Industry Task Force to Establish Best Practices in Transparency

Task Force Comprised of Agency Heads and Senior Marketers

NEW YORK (April 24, 2015) – The 4A’s (American Association of Advertising Agencies) and the ANA (Association of National Advertisers) are taking decisive action to address concerns about media transparency. Bringing together industry leaders from the marketer and agency communities, the task force’s goals are to identify material issues and to address them with constructive dialogue and pragmatic courses of action.

The Task Force will be co-chaired by the Chief Executive Officers’ from the 4A’s, Nancy Hill and from the ANA, Bob Liodice. They will be joined on the task force by a distinguished group of industry executives:

Agency

  • Bill Koenigsberg, President, Chief Executive Officer, and Founder at Horizon Media and 4A’s board Chairman
  • Laura Desmond, Global Chief Executive Officer at Starcom MediaVest Group
  • Irwin Gotlieb, Chairman at GroupM Worldwide
  • Daryl Simm, Chairman and Chief Executive Officer, Omnicom Media Group

Marketer

  • Tony Pace, Chief Marketing Officer at Subway‎ and ANA board Chairman
  • Marc Pritchard, Chief Brand Officer at The Procter & Gamble Company and ANA board Vice Chair
  • Luis Di-Como, Senior Vice President, Global Media at Unilever
  • Nadine Karp McHugh, SVP, Omnimedia, Strategic Investments and Creative Solutions at L'Oreal USA

Commenting on the formation of the Task Force, 4A’s CEO, Nancy Hill said ““The Task Force has a very important focus – to ensure that the long standing partnership between clients and agencies is grounded in trust and understanding. The issues that we face can be solved and together we are committed to establishing a framework that will ensure that trusted partnership continues”.

The ANA’s CEO Bob Liodice added; “We are genuinely pleased that the leaders of our industry recognize that transparency concerns – real and perceived -- need to be addressed and mitigated. Media transactions have become increasingly complex and our priorities must include recommended practices that enhance the understanding of the transaction processes.”

This esteemed group will begin its important work in early May and will report back to the industry later this year.

About the ANA

The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

About the 4A’s

The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is the help agencies become more successful.