ANA Announces New Summer Internship Program

Developed by the ANA Educational Foundation, Program
Is Part of ANA Masters Circle and Will Offer Paid
Opportunities for Students at Marketers and Agencies

ORLANDO, Fla. (Oct. 5, 2017) — The ANA (Association of National Advertisers) today announced a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.

The program, called MADE (Marketing and Advertising Education), will be a key pillar of the ANA's Masters Circle, an initiative established last year to unite CMO agendas and create a powerful force to transform the industry. Currently almost 400 CMOs participate in some level of Masters Circle activity, which has included the introduction of a multicultural program called AIMM (Alliance for Inclusive & Multicultural Marketing) and the publication of a new CMO playbook filled with case studies from leading national advertisers.

Initially, MADE will include paid summer internships for 50 undergraduates at a wide range of participating marketing companies and advertising agencies. As the program evolves, the AEF will significantly increase the number of participating students each year.

"Internships, both in quantity and quality, have become the single most important hiring criterion for students entering our industry," said AEF President-CEO Gord McLean. "Our goal is to make sure those internships provide the best quality experience for students, and to identify the best quality candidates for marketers and agencies."

MADE originated from the findings uncovered in the recent AEF study "Bridging the Talent Disconnect: Charting Pathways to Future Growth." That report revealed a serious divide among key constituents in the talent crunch currently embroiling the advertising and marketing industries. The study led the AEF to create a new initiative called Pathways 2020, which is designed to create a wider, more diverse, and better-prepared pool of talent to fuel industry growth.

The MADE program will officially be launched later this month. Applications will be open through the fall semester and interns will be selected at the start of the spring semester 2018. After interns are selected, the AEF will organize training sessions on key industry issues that will help prepare students for the program.

"Our recent study indicated that all industry stakeholders agree that substantive internship experiences are a key component in preparing students for a career in marketing and advertising," said Elliot Lum, AEF vice president of talent strategy and program development. "With MADE, our goal is to channel the highest quality, most diverse talent into a best-in-class summer internship program that showcases the excitement, energy, and entrepreneurial spirit of what the marketing and advertising industry has to offer this next generation of leaders."

 

PARTICIPATING COMPANIES
To date, almost 30 marketers and ad agencies have agreed to participate in the program, including the ANA, the Ad Council, Adobe, BBDO, Carhartt, DDB, Hewlett-Packard Enterprise, Horizon Media, Hyatt Hotels Corporation, IBM, J. Walter Thompson, MasterCard, McCann, Momentum, National Geographic Society, Ogilvy & Mather, Publicis Media, R/GA, Vonage, Walton Isaacson, and Xaxis.

Lum said additional goals for MADE include:

  • Entry-Level Skills Standardization: Positioned as the "common app" for internships, this program will create entry-level skills standardization for the industry. It is an opportunity to identify the core skills that are necessary for the entire industry to evaluate future talent.
  • Summer Intern Program Certification: The AEF will certify marketing and advertising summer intern programs to create industry thresholds for skills acquired, executive exposure, and project depth for this experience.
  • Diversity Emphasis and Tracking: The AEF has partnered with the ANA's Alliance for Inclusive & Multicultural Marketing (AIMM) to ensure a healthy pipeline of diverse talent coming into the summer internship program.

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ABOUT THE ANA
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

MEDIA CONTACT
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net