ANA Announces 2017 Multicultural Excellence Award Grand Prize Winners
Mastercard Takes Best in Show for Campaign Supporting LGBT Community;
Grand Prize Winners in 12 Categories Also Honored
MIAMI (November 6, 2017) — Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for "Restroom for All," a spot celebrating Mastercard's support of the LGBT community via the company's installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.
In addition, grand prize winners were awarded in 12 categories for industry-leading advertising at an awards ceremony held during the ANA's (Association of National Advertisers) 2017 Multicultural Marketing & Diversity Conference.
Now in their 17th year, the 2017 Multicultural Excellence Awards recognize client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2016 and June 2017. This year's competition, open to both ANA members and nonmembers, received more than 200 entries.
The 2017 grand prize brand and agency winners in each of the categories are as follows:
| CATEGORY | BRAND | AGENCY |
| Best in Show | Mastercard | McCann New York |
| African-American | Ford | UWG (UniWorld Group) |
|
Asian
|
Xoom
|
Keyframe, Inc.
|
|
Audio
|
Comcast/Xfinity
|
GALLEGOS Unite
|
|
Business-to-Business
|
Prudential
|
Prudential Advertising
|
|
Digital, Social, and Mobile
|
Netflix (Narcos)
|
ALMA DDB
|
|
Experiential Marketing
|
Square Enix
|
Liquid Advertising & Courageous Studios
|
|
Hispanic
|
Sprint
|
ALMA DDB
|
|
LGBT
|
Mastercard
|
McCann New York
|
|
People with Disabilities
|
Jockey International
|
Pure Growth
|
|
Print
|
Comcast/NBCUniversal
|
Burrell Communications
|
|
Total Market
|
Johnson & Johnson Consumer Inc.(Motrin)
|
J. Walter Thompson
|
|
Significant Results
|
Diageo (Buchanan's)
|
Anomaly
|
The Best in Show award is given to the best of the grand prize winners in all 12 categories.
"The ANA is proud to honor all of this year's winners," said ANA CEO Bob Liodice. "Their work represents the very best multicultural advertising in the country and stands as a brilliant example of excellence in this increasingly important arena. We thank them for their contributions and congratulate them on their well-deserved success."
The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.
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ABOUT THE ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
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