ANA Announces Category Winners For 2019 Multicultural Excellence Awards

ANA Announces Category Winners For 2019 Multicultural Excellence Awards

Grand Prize Winners to Be Announced at Multicultural Marketing & Diversity Conference in November

NEW YORK (Oct. 17, 2019) — Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 21st annual Multicultural Marketing & Diversity Conference, November 6–8, in San Diego. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The client and agency winners in each of the categories are:

CATEGORY

AGENCY NAME

CLIENT COMPANY

African-American

FCB/SIX

Black & Abroad

African-American

Wieden+Kennedy

Nike

African-American

Saturday Morning Group

Procter & Gamble

     

Asian

GALLEGOS United

Comcast

Asian

IW Group

McDonald’s

Asian

fluent360/Admerasia

State Farm

     

Audio

CTP Boston

Eastern Bank

Audio

fluent360

Nissan North America

Audio

Lopez Negrete Communications

Walmart

     

Digital/Social/Mobile

David

Anheuser Busch, brand Estrella Jalisco

Digital/Social/Mobile

FCB/SIX

Black & Abroad

Digital/Social/Mobile

Egami Group, Burrell Communications, Carat, Saatchi & Saatchi

Procter & Gamble

     

Experiential Marketing

Alma DDB

LIFEWTR

Experiential Marketing

Studio B Entertainment, Saatchi & Saatchi X, Burrell Communications, Egami Group

Procter & Gamble

Experiential Marketing

Courageous Studios

Procter & Gamble/BMW

     

Hispanic

David

Anheuser Busch, brand Estrella Jalisco

Hispanic

Dieste, Inc.

AT&T

Hispanic

GALLEGOS United

Comcast

     

LGBT

fluent360

Big Brothers Big Sisters of Middle Tennessee

LGBT

Grey New York

Pantene

LGBT

Grey Canada and MMK

Procter & Gamble

     

People with Disabilities

McCann New York

Microsoft

People with Disabilities

Grey NY and MMK

Procter & Gamble

People with Disabilities

Area 23, An FCB Health Network Company

Wavio

     

Print

GALLEGOS United

Comcast

Print

Burrell Communications Group

Comcast

Print

Alma DDB

MillerCoors

     

Significant Results

McCann New York

Microsoft

Significant Results

Saturday Morning Group

Procter & Gamble

Significant Results

Courageous Studios

Procter & Gamble/BMW

     

Socially Responsible

FCB/SIX

Black & Abroad

Socially Responsible

BBDO New York, O Positive, Dini Von Mueffling Communications

Monica Lewinsky

Socially Responsible

Saturday Morning Group

Procter & Gamble

     

Total Market

GALLEGOS United

California Milk Processor Board (CMPB)

Total Market

GALLEGOS United

Comcast

Total Market

Saturday Morning Group

Procter & Gamble

 

 

 

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

For more information about the conference, including the full agenda, please visit: https://www.ana.net/conference/show/id/MCC-NOV19.

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The  ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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