Lenovo Wins Best in Show at ANA B2 Awards

Transmission Named Best Large Agency

SCOTTSDALE, AZ (May 25, 2022) — Multinational technology company Lenovo and London-based ad agency Transmission were the big winners in the ANA’s 2022 B2 Awards competition, taking home top honors as Best in Show and B2B Large Agency of the Year, respectively.

Other top winners included Sven Dellagnolo, Senior Director Global Revenue Marketing at Lexmark, who was named B2B Individual Marketer of the Year, working in partnership with agency Stein IAS.

The awards included a total of 126 winners in 45 categories.  They were presented last night in a gala ceremony at the 2022 ANA Masters of B2B Marketing Conference in Scottsdale, AZ.

Dell Blue, the in-house agency for Dell Technologies, was named the B2B In-House Agency of the Year.

Lenovo won Best in Show for “Lenovo Late Night I.T.”, a campaign created by the marketer’s agency ClickOn Media.  The campaign starred futurist comedian, writer, and cultural critic Baratunde Thurston sitting in a garage among CIOs conversing in complex IT jargon in a fictional after-hours tech talk show entitled Lenovo Late Night I.T.

The gold B2B Midsize Agency of the Year award went to Mower, while Retina/Transiris was named the top B2B Small Agency.

Other gold award winners and their categories were:

  • Category: Industry Sector Spotlight Award: Manufacturing
  • Winner: Trelleborg Marine & Infrastructure and Stein IAS
  • Category: Multi-Year Impact
  • Winner: Trelleborg Marine & Infrastructure and Stein IAS

The B2 Awards honor overall excellence and performance in business-to-business marketing.

The Top Awards were reviewed and scored by a select jury comprised of B2B executives from ANA members representing the highest standards of strategic, creative, and effective business marketing talent and expertise. The General Awards were judged by an online panel of more than 200 business marketing practitioners.

A full list of B2 Top Award Winners in all categories can be found here.

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