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About the Conference

October 21-23, 2020 | A Virtual Experience

The marketing and advertising industry is facing unique and complex challenges that require creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands will give you an in-depth exploration of the elements of the ANA Growth Agenda. These growth champions will share their inspirational strategies and approaches to help brands and businesses navigate these difficult times and drive sustained success by presenting sessions around this year's theme, "Force for Good. Force for Growth."

Join the conversation at #ANAmasters

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

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What is Grip?

Grip is advanced AI-powered event matchmaking that empowers you with quality interactions. It uses natural language processing, advanced algorithms, and deep neural networks to constantly learn about your professional goals and interests. Grip takes the work out of networking through intelligent matchmaking – making it more fun and giving you a higher return on time.

How Attendees Utilize Grip

  • To make connections with significant people you would not have met otherwise
  • To expand your professional network
  • To create business opportunities with other event goers

What are the benefits?

The matchmaking platform allows you to network with other attendees and exhibitors, arrange meetings, and identify potential business contacts.

Learn more about Grip:

SPECIAL TECHNICAL NOTE: Please check with your technology department in advance of attending this event. Many organizations have restrictions that will prevent you from joining or viewing this event online. The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.

PLEASE NOTE: If you register on the day of the event, you may experience a delay getting into the platform.

3 Reasons to Register

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“Broad range of speaker/attendee background and expertise provided great comparison of perspectives ranging from the highly sophisticated to very naïve (which I find valuable for personnel/leadership and marketplace considerations).”

- 2019 Conference Attendee

What You Get

  • Stories of inventiveness and resourcefulness from marketing leaders from IBM, Walgreens, GM, Visa, Dell, Delta Air Lines, and Planet Fitness to help you navigate brand growth during these challenging times.
  • Inspiring strories from Walmart, General Mills, Casey's General Stores, and DoorDash, will provide a road map to help you better connect your brand with your community and customers.
  • An inside look at the growth-driving strategies that Intel, Danone North America, and LVMH are employing.
  • CVS and LEGO will discuss the importance of having a purpose and how it contributed to continued growth.
  • Find out who won a Genius Award for powerful work in marketing analytics the past year.
  • Celebrate the winners of the Rising Marketing Stars award, the best and brightest of the next generation of marketers.
  • An exclusive performance from Grammy- and Oscar-winning performer, Melissa Etheridge.
  • The opportunity for you, and an unlimited number of your colleagues, to attend our signature event for one low price.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Check Out Highlights from Last Year’s Masters of Marketing Conference

In this three-minute overview of the 2019 ANA Masters of Marketing Week, Marc Pritchard, chief brand officer for the Procter & Gamble Co., Alicia Tillman, CMO for SAP, and Marcel Marcondes, U.S. CMO for Anheuser-Busch, join a who’s who of other CMOs and industry movers and shakers to share stories of mastering brands and driving results in ways that didn't even seem possible a few years ago.

Hosts and Speakers

Host:
Bob Liodice
Chief Executive Officer
ANA

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company
Chair
ANA Board of Directors

Kofi Amoo-Gottfried
VP, Marketing
DoorDash.com

Dean Aragon
CEO Shell Brands International and Global VP Brand
DoorDash.com

Lynne Biggar
EVP, Chief Marketing and Communications Officer
Visa Inc.

Frank Cooper III
Senior Managing Director and Global Chief Marketing Officer
BlackRock

Norman de Greve
Chief Marketing Officer
CVS Health

Corbin De Rubertis
SVP, Innovation
Meredith Corp.

Mathilde Delhoume
Global Brand Officer
LVMH Holding Group

Allison Dew
Chief Marketing Officer and EVP
Dell Inc.

Ben Dumas
SVP, Digital
iNvolved Media

Esi Eggleston Bracey
COO and EVP, Beauty and Personal Care, Unilever NA
Unilever United States, Inc.

Peggy Fang Roe
Global Officer, Customer Experience, Loyalty and New Ventures
Marriott International, Inc.

Pam Forbus
Chief Marketing Officer
Pernod-Ricard

Julia Goldin
EVP, Global Chief Marketing Officer
LEGO Systems, Inc.

Marie Gulin-Merle
Global VP
Google

Sarah Harms
VP, North American Agency Platform Lead
Xandr

Brett House
VP, Product Marketing
Neustar

Chris Jones
SVP and Chief Marketing Officer
Casey's General Stores, Inc.

Jon Kaplan
Chief Revenue Officer
Pinterest

Lesya Lysyj
Chief Marketing Officer
Boston Beer Company

Tim Mapes
SVP and Chief Marketing and Communications Officer
Delta Air Lines, Inc.

Vineet Mehra
Global Chief Marketing Officer, Walgreens Boots Alliance and Chief Customer Officer, Walgreens
Walgreen Company

Jahid Mirza
EVP, Business Development and Capital Investment
Active International

Micah Moreau
VP, Growth Marketing
DoorDash

Ann Mukherjee
Chairman and CEO, North America
Pernod Ricard

Peter Olsen
President, Ad Sales
A+E Networks

Michelle Peluso
SVP Digital Sales and Chief Marketing Officer
IBM

Ivan Pollard
SVP, Global Chief Marketing Officer
General Mills, Inc.

Marci Raible
VP, Global Media and Marketing Services
Campbell Soup Co.

Raja Rajamannar
Chief Marketing and Communications Officer and President, Healthcare
Mastercard

Manos Spanos
SVP Brand Marketing, Yogurt BU
Danone North America

Michelle St. Jacques
Chief Marketing Officer
Molson Coors

Gayle Troberman
EVP and Chief Marketing Officer
iHeartMedia

Jeremy Tucker
Chief Marketing Officer
Planet Fitness

Deborah Wahl
Global Chief Marketing Officer General Motors
General Motors

Karen Walker
SVP and Chief Marketing Officer
Intel Corp.

William White
Chief Marketing Officer
Walmart

Wanda Young
Chief Marketing Officer
Samsung Electronics North America

More speakers to be announced.

Related Resources

Discovering Brand Purpose

A playbook for uncovering the “why” of your business

Forward-thinking global marketers share how to define purpose, how to ensure that purpose is authentic, the challenges to overcome in defining purpose, and the benefits of being a purposeful brand, among other important topic areas. This insight-rich playbook provides valuable advice to help you maximize your understanding of “doing good business” and its significance to driving growth.

Marketing, Innovation, and Technology Survey Findings

Discover where ANA members are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

CMO Interview Compendium

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition. The compendium consists of one-on-one interviews with leading CMOs.

Conference Sponsors


About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

“Highly informative and inspirational. Getting to hear first hand from big brands that we see everyday, understanding their challenges, strategies and wins really help us plan for the following year as we build our strategies.”

– 2019 Attendee