About  |  Agenda  |  Speakers  |  Sponsors

Thank You

Thank you to everyone who attended the 2020 ANA Masters of Marketing Conference!

Videos and Presentations

All available conference videos and presentations can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Masters of Marketing Conference, October 5-8, 2021!


About the Conference

October 21-23, 2020 | A Virtual Experience

In 2020, the marketing and advertising industry faced unique and complex challenges that required creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands gave in-depth explorations of the elements of the ANA Growth Agenda. These growth champions shared their inspirational strategies and approaches to help brands and businesses navigate the difficult times and drive sustained success by presenting sessions around the year's theme, "Force for Good. Force for Growth."


Relive the conversation at #ANAmasters

Hosts and Speakers

Host:
Bob Liodice
Chief Executive Officer
ANA

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company
Chair
ANA Board of Directors

Kofi Amoo-Gottfried
VP, Marketing
DoorDash.com

Dean Aragon
CEO Shell Brands International and Global VP Brand
Shell

Lynne Biggar
EVP, Chief Marketing and Communications Officer
Visa Inc.

Carrie Brzezinski
Vice President, Head of ESPN CreativeWorks and ESPN Multimedia Sponsorship Integration
ESPN

Chelsea Campbell
Group Creative Director, Studio Resonate
Pandora

Frank Cooper III
Senior Managing Director and Global Chief Marketing Officer
BlackRock

Norman de Greve
Chief Marketing Officer
CVS Health

Corbin De Rubertis
SVP, Innovation
Meredith Corp.

Mathilde Delhoume
Global Brand Officer
LVMH Holding Group

Allison Dew
Chief Marketing Officer and EVP
Dell Inc.

Ben Dumas
SVP, Digital
iNvolved Media

Esi Eggleston Bracey
COO and EVP, Beauty and Personal Care, Unilever NA
Unilever United States, Inc.

Carolyn Everson
VP, Global Business Group
Facebook

Pam Forbus
Chief Marketing Officer
Pernod Ricard

Roger Gehrmann
Executive Creative Director, Studio Resonate
Pandora

Julia Goldin
EVP, Global Chief Marketing Officer
LEGO Systems, Inc.

Marie Gulin-Merle
Global Vice President, Ads Marketing
Google

Sarah Harms
VP, North American Agency Platform Lead
Xandr

Brett House
VP, Product Marketing
Neustar

Chris Jones
SVP and Chief Marketing Officer
Casey's General Stores, Inc.

Jon Kaplan
Chief Revenue Officer
Pinterest

Christopher Karpenko
Executive Director, Brand Marketing
United States Postal Service

Lesya Lysyj
Chief Marketing Officer
Boston Beer Company

Tim Mapes
SVP and Chief Marketing and Communications Officer
Delta Air Lines, Inc.

Jahid Mirza
EVP, Business Development and Capital Investment
Active International

Micah Moreau
VP, Growth Marketing
DoorDash

Ann Mukherjee
Chairman and CEO, North America
Pernod Ricard

Ryan Oliver
Senior Director, Twitter Next
Twitter

Peter Olsen
President, Ad Sales
A+E Networks

Michelle Peluso
SVP Digital Sales and Chief Marketing Officer
IBM

Ivan Pollard
SVP, Global Chief Marketing Officer
General Mills, Inc.

Marci Raible
VP, Global Media and Marketing Services
Campbell Soup Co.

Raja Rajamannar
Chief Marketing and Communications Officer and President, Healthcare
Mastercard

Manos Spanos
SVP Brand Marketing, Yogurt BU
Danone North America

Michelle St. Jacques
Chief Marketing Officer
Molson Coors

Bobby Stephens
Partner and Principal
Deloitte

Gayle Troberman
President and Chief Marketing Officer
iHeartMedia

Jeremy Tucker
Chief Marketing Officer
Planet Fitness

Deborah Wahl
Global Chief Marketing Officer General Motors
General Motors

Karen Walker
SVP and Chief Marketing Officer
Intel Corp.

Jeffrey Weinstock
Vice President and Creative Director
Disney CreativeWorks

William White
Chief Marketing Officer
Walmart

Michael Wiese
SVP, Branded Content, National Geographic Partners and Head of Nat Geo CreativeWorks
Disney CreativeWorks

All available conference videos and presentations can be accessed through the Agenda.

Related Resources

Discovering Brand Purpose

A playbook for uncovering the “why” of your business

Forward-thinking global marketers share how to define purpose, how to ensure that purpose is authentic, the challenges to overcome in defining purpose, and the benefits of being a purposeful brand, among other important topic areas. This insight-rich playbook provides valuable advice to help you maximize your understanding of “doing good business” and its significance to driving growth.

Marketing, Innovation, and Technology Survey Findings

Discover where ANA members are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

CMO Interview Compendium

The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition. The compendium consists of one-on-one interviews with leading CMOs.

CoronaTV

Join author and consultant Joe Jaffe as he interviews CMOs and other Masters of Marketing Conference speakers on his daily streaming video show, CoronaTV. Plus, be sure to watch the CoronaTV After Show for extra conversation and discussion!

Conference Sponsors


About  |  Agenda  |  Speakers  |  Sponsors

“Highly informative and inspirational. Getting to hear first hand from big brands that we see everyday, understanding their challenges, strategies and wins really help us plan for the following year as we build our strategies.”

– 2019 Attendee