Conference Agenda

HOST OPENING REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

CREATOR-LED BRANDS ARE REWRITING THE PLAYBOOK- ARE YOU KEEPING UP?

Creators aren’t just influencing purchases anymore, they’re building brands, launching products, and outmaneuvering traditional go-to-market strategies. From Alex Cooper’s Unwell to Alix Earle’s highly orchestrated skincare debut, today’s most successful launches are community-first, content-native, and built for speed. In this session, hear what brand marketers can actually learn from the new creator playbook. Why are their launches hitting differently, what are they getting right about audience trust, platform dynamics, and conversion, and how can brands apply those same principles at scale? You’ll also learn why the rules around brand safety are being rewritten. In a world where creators are the media channel, rigid safety frameworks are giving way to a more nuanced approach: creator suitability. Hear what this shift means in practice, how to evaluate risk, align with the right voices, and move faster without losing control.

Jasmine Enberg

Co-Founder & Co-CEO Scalable

BREWED FOR THE FEED: SOCIAL CREATIVITY IN A REGULATED INDUSTRY

For brands in highly-regulated industries, every post is a calculated risk but also a powerful opportunity. Social moves at the speed of culture, while regulation demands precision and rule-following. The brands that win know how to do both. Elizabeth Hitch, Vice President of Marketing at Molson Coors, will share how to unlock bold, culturally-relevant social media within strict regulatory guardrails. From building productive partnerships with legal to designing agile approval workflows and empowering teams to move fast with confidence, this session will reveal how to create standout content that resonates without putting the brand at risk.

Elizabeth Hitch

Vice President of Marketing Molson Coors

WHERE CREATORS SHAPE CONNECTION: HOW FOX ADVERTISING IS POWERING THE NEXT WAVE OF STORYTELLING FOR BRANDS

As audiences increasingly turn to creator-led content, brands are seeking new ways to connect through authentic storytelling and cultural relevance. Join FOX Advertising and Santi of Food Theorists for a conversation on the evolving creator economy and the growing importance of brand partnerships. This discussion will explore how creators, brands, and media companies can work together to build meaningful audience connections. Through their unique perspectives, speakers will share key learnings, successful collaboration strategies, and what's next for creator-led brand storytelling.

Santi Massa

Creative Director and Host Food Theory

FOUR SHIFTS THAT FUEL OUR CULTURAL RELEVANCY

In a landscape saturated with content, how does an iconic brand like Porsche maintain exclusivity while scaling cultural relevance? Hear how Porsche Cars North America, in partnership with their agency Lola USA, is redefining brand content strategy, blending precision, performance, and storytelling to connect with modern audiences. From aligning creative with brand heritage to activating across digital and social ecosystems, this session will explore how disciplined strategy and bold creative work together to drive impact.

Nasreen Qureshi

Brand Content Strategy Porsche Cars North America

PROGRAMMATIC RECKONING: TRANSPARENCY THAT DRIVES PERFORMANCE FOR KIMBERLY-CLARK

Programmatic performance improves when brands can clearly see where budgets are going and act with confidence on what they find. In this case study, Kimberly‑Clark shares how greater transparency across its programmatic ecosystem enabled stronger optimization, clearer ROI accountability, and more efficient and effective use of budgets. Through participation in the ANA Programmatic Benchmark, Kimberly‑Clark will highlights the practical shifts they’ve made that turned transparency into action, strengthened governance, accelerated decision‑making, and made investments work harder.

Mairi Fogle

Performance Media Lead Kimberly-Clark Corporation

CLOSING REMARKS

Julie Weitzner

SVP, Media Practice ANA

BREAKFAST ROUNDTABLE DISCUSSIONS

On the first full day of the Digital & Social Media Conference, we’ll be offering themed and facilitated breakfast conversations on topics including:

• Influencer & Creator Marketing
• Commerce & Retail Media
• Programmatic Media
• AI

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.

RELEVANT OR INVISIBLE. MARKETING IN THE AGE OF INFINITE CONTENT.

The narrative around AI in marketing has been dominated by fears of job losses, but the reality on the ground tells a different story. At companies like Indeed, Danone, Nestlé, and Kenvue, AI-powered compliance review isn’t replacing marketing and legal teams—it’s freeing them from the manual bottleneck of checking packaging claims, labeling regulations, and brand guidelines line by line. That work used to consume days of skilled staff time per campaign cycle; now it happens in minutes, and those same people get to focus on strategy, creativity, and growth instead of burning out on repetitive review work. In an industry facing real budget pressure, AI that automates the tedious parts of compliance is actually what’s keeping marketing teams intact and letting companies do more with the talent they already have.

Ronnie Coleman

CEO Puntt.ai

WELCOME REMARKS

Rachel Wintner

Head of Industry, Tech OUTFRONT

OPENING REMARKS

Chase Hill

Director, Social Media Newrez

ADAPT OR FALL BEHIND: WINNING IN AN ERA OF DIGITAL DISRUPTION

As AI accelerates change and ROI scrutiny intensifies, marketers are being forced to rethink everything from strategy and headcounts to investments. With tighter budgets and leaner teams, the margin for error is gone. We are in a defining moment and the brands that adapt quickly will be the ones that surge ahead. Hear the trends and strategies shaping the future of digital marketing and how leading brands are navigating the evolving role of agencies, AI's application: what works vs. the hype, measurement, and creator collaborations that deliver results.

Bob Liodice

Chief Executive Officer ANA

HOW NASA CAPTIVATED ON SOCIAL WITH ARTEMIS II

As the world prepared to return humans to the Moon for the first time in over 50 years, NASA faced a once-in-a-generation communications challenge: how do you transform one of the most technically complex, high-risk missions in history into a human story that captivates global audiences in real time? In this behind-the-scenes session, hear the head of Artemis II digital communications unpack the social strategy powering every stage of the mission. Learn how the team translated high-stakes science into emotionally resonant content that inspired audiences across cultures, generations, and platforms, all without any paid media budget. Learn how NASA approached platform-specific storytelling, creator and partner amplification, social listening, and real-time content operations during one of the most globally watched events on Earth. You’ll also get an inside look at the operational side of Artemis II social including the team structure, 24/7 coverage models, and the metrics NASA uses to define success beyond traditional engagement KPIs. From launch countdown to lunar storytelling, discover how NASA turned a moon mission into a global social moment.

Thalia Patrinos

Communication Strategist NASA

HOW BOBBIE BUILDS ONLINE COMMUNITY IN THE MOST PERSONAL CATEGORY ON THE INTERNET

In a category as deeply personal as infant nutrition, challenger brands don’t just compete on products, they compete on trust, cultural relevance, and emotional connection. In this session, hear how Bobbie, the organic infant formula company, taps cultural conversations and its community for inspiration. Learn how as a challenger brand, Bobbie has built a social presence that feels less like a brand account and more like a community. Discover the platform strategy, content architecture and the activations that have turned their followers into fiercely loyal fans, and go deep on the campaigns that have defined the brand including lessons from Cardie Bobbie and Why I Roll With Bobbie. Leave with a masterclass in how to build trust, spark cultural conversations, and grow a fiercely loyal community.

Angela Hanks

Social Media Lead Bobbie

HUMANITY: THE LAST COMPETITIVE ADVANTAGE

As AI reshapes every aspect of our lives, one truth remains constant: technology is only as powerful as the people it serves. In this session, Jacqueline Corbelli will explore why human connection, empathy, creativity, and trust remain the ultimate differentiators in an age of rapid innovation, and why BrightLine’s success has been built on a simple belief: put the viewer at the center, and the technology will follow.

Jacqueline Corbelli

Founder and CEO BrightLine

THE ART & ALGORITHM OF VIRAL CONTENT CREATION WITH FORBES TOP 2025 CREATOR ADAM W

@adamw has built a massive following on social, with approximately 23M followers on TikTok and over 65M+ followers across his social channels. His comedic short-form videos that have resulted in partnerships with Adobe, Google, the NFL, L'Oreal, Jimmy John’s, and Old Spice. With billions of views and collaborations spanning entertainment, tech, and consumer brands, Adam will share a behind-the-scenes look at how he builds, tests, and scales brand partnership content that resonates globally, and what brands need to understand to win in the creator economy. In a world where attention is the hardest currency, Adam Waheed will reveal how he develops viral concepts, navigates brand collaborations, and maintains authenticity while working with some of the world’s most recognizable companies.

Adam W.

Forbes Top 2025 Creator (65M+ Followers) @adamw

TURNING FANDOM INTO PARTICIPATION: HOW HBO MAX, SNAP & OUTFRONT CREATED A SOCIAL-FIRST IRL EXPERIENCE

As marketers look for new ways to break through crowded feeds and fragmented media environments, the most effective campaigns are creating experiences people participate in and share. New Kantar research shows that real-world environments drive stronger engagement, trust, and credibility while amplifying performance across the broader media ecosystem.

Join HBO Max, Snap, and OUTFRONT for a behind-the-scenes look at Crowd Created, a first-of-its-kind activation that transformed Times Square into an immersive fan experience ahead of the Season 3 premiere of House of the Dragon. Combining Snapchat's first-ever four-sided AR Mirror with OUTFRONT XLabs' award-winning XTend technology, the campaign invited fans to step directly into the world of the show turning fandom into participation, content creation, and social amplification.

Attendees will learn how these brands leveraged IRL media, augmented reality, and social sharing to transform audience attention into participation, earned engagement, and cultural conversation and how other brands can apply these lessons to create more impactful campaigns in today's social-first world. Conference attendees will also have the opportunity to experience the Snapchat AR Mirror firsthand in the event lounge, bringing the technology behind the campaign to life.

Stacy Minero

Chief Marketing & Experience Officer OUTFRONT

NAVIGATING COMMERCE DISRUPTION: HOW TO WIN IN A WORLD WHERE EVERYTHING IS SHOPPABLE

Commerce isn’t just a channel anymore, it’s everywhere. Between TikTok, retail media networks, creator content, and AI-powered search, the path to purchase is happening all at once, all the time. And most brands are operating with the same playbooks that have worked for years. Jason “Retailgeek” Goldberg is back to break down what marketers need to do now to keep up in a commerce landscape that’s more disintermediated than ever. You’ll get a clear look at how leading brands are connecting media to commerce, activating creators as sales channels, and building systems that drive measurable growth.

Jason Goldberg

Chief Commerce Strategy Officer Publicis Groupe

AGENTIC COMMERCE: HOW KENVUE IS PREPARING FOR THE NEXT BUYING REVOLUTION

The way consumers find, evaluate, and buy products is being completely rewired and the brands that don't adapt now risk becoming invisible. Kenvue is home to some of the most trusted consumer health brands on the planet. Learn how it is navigating agentic commerce, AI-powered discovery and recommendations, and the collapse of traditional search.  This session will share the frameworks and insights advertisers need to stop chasing disruption and start turning it into competitive advantage.

Tiffani Sossei

SVP, Head of Commercial Products Kenvue

MORE THAN A MOMENT: TURNING STORYTELLING INTO CULTURAL RELEVANCE

Consumers don't just watch great stories—they immerse themselves in them. As marketers look beyond traditional advertising to forge deeper connections, Disney is redefining what's possible through StorySync, our custom-built framework that enables brands to tap into the full power of the Disney portfolio. Join Disney Advertising's Lauren Boros for an inside look at how Disney connects brands with the stories, franchises, and cultural moments audiences care about most—creating authentic cultural relevance, deeper audience engagement, and measurable business impact through the power of storytelling.

Lauren Boros

Vice President, Streaming Solutions Disney Advertising

EARNING ATTENTION IN THE AI ERA - UNLOCKING THE UNTAPPED POWER OF WORKFORCE VOICES

This session outlines how the U.S. Postal Service leverages employee advocacy to achieve significant social engagement. Review strategies to support driving B2B results, enhancing human authenticity, or "how-to" takeaways for workforce advocacy. See how USPS activates employees to cut through digital noise and increase brand trust.

Eddie Alvarran

Manager, Customer Marketing USPS

HOW STANLEY BLACK & DECKER ENGINEERED A SALES SURGE THROUGH DIGITAL REINVENTION

Hear how Stanley Black & Decker reinvented its underperforming digital infrastructure spanning 30+ brands and 55 markets including DeWalt and Craftsman and rebuilt it into a unified, high-performance growth engine. Facing eroding brand control and declining customer trust, they rearchitected everything from a centralized content newsroom model to a future-ready tech stack designed for speed, scale, and consistency. The transformation didn’t just streamline operations, it fundamentally changed how customers discover, evaluate, and purchase across the portfolio. The payoff: an increase in sales and a blueprint for turning digital chaos into competitive advantage. Learn how they reimagined how a century-old brand could operate like a modern one, and built a unified, agile digital ecosystem that reshaped how products are discovered and purchased. This session will unpack what digital transformation means for both brand equity and the bottom line.

Pat Petschel

VP, Global Creative and Digital Marketing Stanley Black & Decker

HOW PERKINS TURNED A FAKE MENU ITEM INTO A VIRAL CULTURAL MOMENT

How does a Midwest legacy restaurant brand win attention on TikTok with a mid‑market budget and a very ordinary $9.99 deal? By turning a promotion into a cultural moment. In this session, Perkins American Food Co. and Acadia break down how they used creator‑led storytelling, humor, and intentional misdirection to disrupt a crowded value‑driven category and introduce the brand to a younger audience. Attendees will learn how a “fake” product launch sparked real engagement, helped establish TikTok as a priority platform, and proved that legacy brands can participate in modern social culture without losing their core identity. The result: stronger engagement, cultural relevance, and a repeatable model for social‑first brand storytelling.

Kathryn Osbon

Director, Digital Marketing Perkins

Join attendees and speakers for a reception featuring cocktails and mocktails, a variety of elevated dinner bites, and networking with speakers and marketing leaders.

BREAKFAST ROUNDTABLE DISCUSSIONS

On the final full day of the Digital & Social Media Conference, we’ll be offering themed and facilitated breakfast conversations on topics including:

• Influencer & Creator Marketing
• Gaming
• Programmatic Media
• Retail Media & Commerce
• Principal Media

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.

BREAKFAST SESSION: THE MIRROR DIGITAL METHOD — TURNING CULTURAL INSIGHTS INTO MEASURABLE RESULTS

Attention is easy to buy but impossible to keep, unless you build for both. Mirror Digital shows brands how to do exactly that: convert cultural relevance into lasting business impact through a connected, three-part strategy -- The Scene (proprietary media platform/exclusive sites), The Content Collective (creator-led branded content), and Audience IQ (AI-powered data targeting). The result is a model built for brands seeking visibility, proof of performance, and long-term impact with growth audiences, at every stage of the funnel.

Sheila Marmon

CEO/Founder  Mirror Digital

HOST REMARKS

Chase Hill

Director, Social Media Newrez

HOW DOORDASH AND GUT BUILT A CAMPAIGN FOR THE WORLD’S BIGGEST STAGE

The world's biggest stage rewards brands that build an idea big enough to earn their place. This session breaks down how GUT built the very ownable Deliver Us To Fútbol, the platform that drove DoorDash’s World Cup presence from a sponsorship to a fan phenomenon. Attendees will leave with a strategic framework for building ideas big enough to hold a cultural moment, flexible enough to travel across markets: how to identify what fans care about, and how to architect executions that consistently point back to what matters most. From talent partnerships and fan-first experiences to social, streaming, and commerce activations, this session will explore how a platform enables teams to move at the speed of culture while staying consistently on-brand.

Alissa Sheely

Head of Brand & Creative Operations Doordash

HOW ACTIVISION TURNED FAN UGC INTO A PAID MEDIA ENGINE

At a time when brands are spending millions producing custom content, what if the most powerful creative is already being made by fans? Hear how Activision is tapping into user-generated content as a scalable, high-impact paid media strategy. Instead of commissioning traditional creative, discover how they are identifying organic creator content already gaining traction on social within the gaming community and then vetting these high-performing fan videos for brand safety, contextual fit, and performance potential before being amplified through paid media, continuously optimized, and scaled. Hear how this new model where influencer, media, and platform teams collaborate to turn organic fan videos into performance-driven advertising delivered faster and more effective content than most traditional production cycles.

Matt Gilhooley

VP Global Marketing at Activision Call of Duty

HOW A SINGLE TIKTOK VIDEO BECAME A FULL CTV COMMERCIAL

What if the creator post you're already paying for could also be your next TV commercial? That's exactly what Farmer Boys did. In a first-of-its-kind execution, Farmer Boys aired a CTV ad built entirely from a single creator's TikTok video. This session takes attendees inside the decision-making, creative process, and operational realities of making it happen. Hear why this case points to a broader shift in how brands should think about creator content as a production asset. Attendees will leave with a clear framework for evaluating whether existing creator content can be adapted for TV, an understanding of what post-production can and can't achieve when working from short-form vertical content, and guidance on usage rights, creator briefing, and how to plan shoots with multi-channel adaptability in mind.

Mark Hardison

CMO Farmer Boys

FROM BLACK BOX TO BUSINESS LEVER, REGAINING CONTROL IN AN AI-FIRST MARKETING WORLD

As platforms automate marketing, teams are losing visibility into how decisions are made and why performance shifts. The B2B company NRG faced this challenge managing five brands and they needed faster insight into what was driving results and where risk was emerging. In this session, learn how they moved from reacting to platform behavior to shaping it by connecting data, measurement, media, and content into a unified operating model. Attendees will leave with a clear framework for operating confidently in an AI-driven landscape.

Chris Conner

Senior Director of Digital Management NRG Home

CLOSING REMARKS