Beyond Profit, a Podcast of the ANA Center for Brand Purpose | ANA

Beyond Profit

Fostering more purposeful and authentic marketing.

Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the myriad challenges marketers face in defining, activating, and advancing an authentic brand purpose. The podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics. From determining how a brand determines its role in society, to ensuring purpose is authentic, measurable, and connects with all stakeholders, to the benefits of being purposeful, the podcast discusses the issues, trends, and practices that can hinder or progress a brand’s purpose strategy.

As organizations look to become forces for good in today’s changing world, Beyond Profit provides the necessary perspective and insight leaders need to maximize their understanding of brand purpose and its significance to driving growth.

 

Hosted by Ken Beaulieu

Ken Beaulieu is the executive vice president of the ANA Center for Brand Purpose (CBP) and host of the Beyond Profit podcast.

An editorial and content marketing executive for more than 25 years, Ken directs all aspects of the CBP, including the development of playbooks and articles, events, and the ANA Brand Purpose: Growth for Good Committee. His purpose is to provide the know-how brands need to become more purposeful and drive meaningful change.

Outside the office, Ken makes handcrafted and naturally unique wampum jewelry fashioned from the Northern Quahog. A lifelong New Englander, he is an avid outdoorsman, with a particular fondness for skiing, hiking, and kayaking, and he serves as a property steward for a conservation organization in his local community.

Recent Episodes


Empowering Women to Create Impact

36 minutes ago

In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.

The Importance of a Brand Purpose Creative Brief

3 weeks ago

In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.

How to Build a More Inclusive Workplace

1 month ago

In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.

A Cure for Purpose Paralysis

1 month ago

In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.