Beyond Profit
Fostering more purposeful and authentic marketing.
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the myriad challenges marketers face in defining, activating, and advancing an authentic brand purpose. The podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics. From determining how a brand determines its role in society, to ensuring purpose is authentic, measurable, and connects with all stakeholders, to the benefits of being purposeful, the podcast discusses the issues, trends, and practices that can hinder or progress a brand’s purpose strategy.
As organizations look to become forces for good in today’s changing world, Beyond Profit provides the necessary perspective and insight leaders need to maximize their understanding of brand purpose and its significance to driving growth.
Hosted by Ken Beaulieu
Ken Beaulieu is the executive vice president of the ANA Center for Brand Purpose (CBP) and host of the Beyond Profit podcast.
An editorial and content marketing executive for more than 25 years, Ken directs all aspects of the CBP, including the development of playbooks and articles, events, and the ANA Brand Purpose: Growth for Good Committee. His purpose is to provide the know-how brands need to become more purposeful and drive meaningful change.
Outside the office, Ken makes handcrafted and naturally unique wampum jewelry fashioned from the Northern Quahog. A lifelong New Englander, he is an avid outdoorsman, with a particular fondness for skiing, hiking, and kayaking, and he serves as a property steward for a conservation organization in his local community.
Recent Episodes
How to Achieve Personal Fulfillment
In this episode of Beyond Profit, Lan Phan, CEO of the purpose-led consultancy Community of Seven, joins host Ken Beaulieu to discuss key aspects of her new book, including shifting from self-doubt to self-acceptance, finding consistency in life, and overcoming the fear of change.
The Road to Happiness
In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.
Why You Should Embrace Vulnerability
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.
Remaining Purposeful in Challenging Times
In this episode of Beyond Profit, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.
Other ANA Podcasts
Champions of Growth
Champions of Growth examines the full breadth of the ANA Growth Agenda to help CMOs bolster their value throughout the organization and navigate a post-digital world.
Hosted by Matthew Schwartz, the podcast examines society and sustainability, brand experience, creativity and media, talent and marketing organization, and data, technology, and measurement.
Marketing Futures
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Hosted by Michael Berberich, senior director of Marketing Futures, the podcast covers a wide variety of topics, from AI to the metaverse, and everything in between.