With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.
Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.
Pulse
Bank and Financial Services Marketing in 2022
Despite significant investment in AI, only 8 percent of banks are able to apply predictive insights from their machine-learning (ML) models to inform campaigns. And although banks know that time to insight matters, just 16 percent have standard protocols for algorithm development. By codifying, unifying, and centralizing key analytics and supporting processes, these organizations generate 5 to 15 percent higher revenue from their campaigns and launch them two-to-four times faster. The secret to at-scale personalization isn’t just the analytics. It’s the ecosystem organizations set up to use the analytics well.
The ANA Marketing Futures Podcast
Trends
Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.
Join the Marketing Futures Committee
The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.