ANA Marketing Futures | ANA

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.

Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.

The ANA Marketing Futures Podcast

A crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.

Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight

2 weeks ago

Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.

Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI

1 month ago

Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.

Pulse

Pulling together the freshest articles, research, and insights on hot topics in the marketing industry.

Should Your Brand Tackle Political Content?

2 months ago

Many companies, big and small, struggle with hitting the right balance when tackling political issues, and/or responding to current events. 2024 will be an especially difficult year for brands as it is an election year in the U.S. For many marketers, this will require a delicate balance of acknowledging the climate while also making strategic choices based on what the brand's mission and vision are, as well as who the target audience is.

Trends

Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.

Join the Marketing Futures Committee

The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.

Sign Up Here