ANA Marketing Futures | ANA

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.

Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.

The ANA Marketing Futures Podcast

A crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.

Escaping the Brand "Friend Zone" with Doug Zarkin

1 month ago

ANA Marketing Futures Podcast host talks to marketing expert and author Doug Zarkin about taking your brand out of the “friend zone.”

Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative

1 month ago

Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.


Pulling together the freshest articles, research, and insights on hot topics in the marketing industry.

Editor Highlights: AI, Diverse Suppliers, and the Full-Funnel Journey

2 days ago

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.


Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.

Join the Marketing Futures Committee

The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.

Sign Up Here