With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.
Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.
The ANA Marketing Futures Podcast
A crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy
Marketing Futures Podcast host Mike Berberich spoke with Audacy CMO Paul Suchman about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.
"The Future of the Creator Economy" with Glenn Ginsburg of QYOU Media
QYOU Media’s Glenn Ginsburg joined Marketing Futures Podcast host Mike Berberich to discuss the evolution of the creator economy.
Pulse
Pulling together the freshest articles, research, and insights on hot topics in the marketing industry.
Generative AI for SMBs: Myths, Uses, and Risk Mitigation
The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.
Trends
Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.
Join the Marketing Futures Committee
The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.