With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.
Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.
Pulse
Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners
With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
The ANA Marketing Futures Podcast
Trends
Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.
Join the Marketing Futures Committee
The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.