With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss, debate, and prepare for the future of marketing.

Check back often to learn more on the latest trends and become inspired to take steps toward the growth of your business.


Pulling together the freshest articles, research, and insights on hot topics in the marketing industry.

ChatGPT: Effects on Search and Usefulness for Marketers

2 months ago

If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

The ANA Marketing Futures Podcast

A crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.

The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing

1 week ago

Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the Marketing Futures Podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.


Stay up to date on the technology and trends that are transforming our industry with case studies, research reports, and more.

Join the Marketing Futures Committee

The Marketing Futures Committee was created to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making. We are a collective of marketers, innovators, entrepreneurs, and agency partners with a single goal — creating a better tomorrow for our industry.

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