ANA Announces 2010 Multicultural Excellence Award Winners | About the ANA | ANA

ANA Announces 2010 Multicultural Excellence Award Winners

MIAMI (Nov. 9, 2010) — McDonald’s U.S. took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.

Now in its tenth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2009 and June 2010.

Winners were named in eight categories, including a new category highlighting exceptional work in print advertising. 

The grand prize brand and agency winners in each category are as follows:

Category: Brand: Agency:
African American McDonald's U.S. Burrell Communications Group
Asian Metropolitan Life Insurance Company IW Group, Inc.
Digital Media McDonald's U.S. Alma DDB
General Market Procter & Gamble Burrell Communications Group
Hispanic McDonald's U.S. Alma DDB
Campaign with Significant Results Marine Corps Recruiting Command UniWorld Group, Inc.
Radio Cine las Americas Film Festival LatinWorks
Print San Francisco Hep B Free Campaign DAE

The 2010 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today. 

“I am thrilled to offer each of the winners my congratulations for the noteworthy contributions they have made to underscore the importance of multicultural marketing in our industry,” said Bob Liodice, President and CEO of the ANA. “Our winners represent brilliance in the world of multicultural marketing, and every year I continue to be more impressed by the terrific work celebrated at the Multicultural Excellence Awards.”

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee’s mission is to educate and inform members on key topics and issues relevant to today’s multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

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About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Press Contacts:

Lesley Neadel
CooperKatz & Co. for the ANA

Luna Ross
CooperKatz & Co. for the ANA