Argentine Health Group Takes Top Honors at ANA Echo Awards Gala
ORLANDO (March 3, 2020) — Fundacion Huesped, an Argentine NGO health organization that focuses much of its work on HIV/AIDS, took top honors last night at the 2020 ANA International ECHO Awards ceremony, held during the ANA Masters of Data and Technology Conference here.
The organization won the Diamond ECHO Award, which recognizes a data-inspired advertising/marketing campaign that best represents the highest standards of strategic and creative excellence combined with clear and measurable market performance.
Founded in 1929, the International ECHO Awards recognize original ideas and brilliant execution and are considered by many the leading global award for today’s data-driven storytellers. Past winners have included global client-side marketers, agencies, and consultants who have displayed exceptional command over data-driven marketing methods.
Fundación Huésped won the Diamond ECHO for a campaign called “HIV on the Agenda,” which was created by the organization’s agency, Wunderman BA. The campaign coincided with the G20 meeting that took place in Buenos Aires last year and was designed to get world leaders gathered there to place the HIV issue on the summit’s agenda. It featured a unique installation specially designed for outside the summit in which the 20 flags of the G20 countries rose and fell representing a dynamic bar graph that compared the HIV statistics of each nation.
Additionally, in an award sponsored by the United States Postal Service (USPS), electronic security company ADT won the Gold Mailbox Award, a special commendation that recognizes the most innovative use of mail, whether as a solo effort or a major component of an integrated campaign.
This year’s competition attracted over 400 entries from 22 different countries, and each region of the globe was represented with entries. There was a total of 89 winners in 31 categories who received gold, silver and bronze awards. More than 400 marketing executives representing 23 countries served as judges for the competition.
A full list of this year’s ANA International ECHO Award winners is available at www.echoawards.org.
###
ABOUT THE ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
MEDIA CONTACT:
ANA
John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net