ANA Announces 2020 Multicultural Excellence Award Grand Prize Winners
Verizon Takes Best in Show for “Love Calls Back” Campaign by McCann Worldgroup
NEW YORK (December 16, 2020) — Verizon and its ad agency McCann Worldgroup received top honors today, winning the Best in Show award in the 2020 ANA Multicultural Excellence Awards competition for the campaign “Love Calls Back.”
The campaign features a four-minute video with four members of the LGBTQ+ community reconnecting — and reconciling — in telephone calls with family members who originally rejected their sexual identity. The social media campaign ran across Verizon’s channels.
Now in their 20th year, the ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2019 and June 2020. This year’s competition, open to both ANA members and nonmembers, received 300 entries, the largest number of entries in the awards’ history.
“ ‘Love Calls Back’ is an example of phenomenal storytelling grounded in Verizon’s commitment to diversity and inclusion in our creative,” said Verizon EVP and CMO Diego Scotti. “The work not only celebrates the LGBTQ+ community, but shows the impact of the connection our network provides — in these cases, life-changing re-connections. The Verizon and McCann teams did a wonderful job on this campaign and it is a true honor for it to be recognized in this way by the ANA.”
In addition to the “Best in Show” award, grand prize winners also were honored in 13 categories for industry-leading advertising. The 2020 grand prize brand and agency winners in each category were as follows:
|
CATEGORY
African-American |
CLIENT
American Family Insurance |
AGENCY
Elite Media |
|
Asian |
#WashTheHate |
IW Group |
|
Audio: Radio, Internet Radio, |
Tecate |
Remezcla |
|
Experiential Marketing |
Mastercard |
McCann Worldgroup |
|
Hispanic |
Tecate |
Remezcla |
|
LGBTQ+ |
Mastercard |
McCann Worldgroup |
|
People with Disabilities |
Google AI/Canadian |
FCB Canada |
|
|
Gillette Treo |
Grey NY |
|
Small Budget |
Courageous Conversation |
Goodby Silverstein & |
|
Socially Responsible |
Verizon |
McCann Worldgroup |
|
Total Market |
Crayola Colors of the World |
McGarryBowen and Golin |
|
Significant Results |
Procter & Gamble |
Mediacom and iHeartRadio |
|
BEST IN SHOW Digital/Social/Mobile |
Verizon |
McCann Worldgroup |
The complete list of winners in the 2020 ANA Multicultural Excellence Awards competition, including category winners for the above, can be accessed here.
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.
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ABOUT THE ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
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