ANA Announces 2020 Multicultural Excellence Award Grand Prize Winners

Verizon Takes Best in Show for “Love Calls Back” Campaign by McCann Worldgroup

NEW YORK (December 16, 2020) — Verizon and its ad agency McCann Worldgroup received top honors today, winning the Best in Show award in the 2020 ANA Multicultural Excellence Awards competition for the campaign “Love Calls Back.”

The campaign features a four-minute video with four members of the LGBTQ+ community reconnecting — and reconciling — in telephone calls with family members who originally rejected their sexual identity. The social media campaign ran across Verizon’s channels.

Now in their 20th year, the ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2019 and June 2020. This year’s competition, open to both ANA members and nonmembers, received 300 entries, the largest number of entries in the awards’ history.

“ ‘Love Calls Back’ is an example of phenomenal storytelling grounded in Verizon’s commitment to diversity and inclusion in our creative,” said Verizon EVP and CMO Diego Scotti. “The work not only celebrates the LGBTQ+ community, but shows the impact of the connection our network provides — in these cases, life-changing re-connections. The Verizon and McCann teams did a wonderful job on this campaign and it is a true honor for it to be recognized in this way by the ANA.”

In addition to the “Best in Show” award, grand prize winners also were honored in 13 categories for industry-leading advertising. The 2020 grand prize brand and agency winners in each category were as follows: 

CATEGORY

 

African-American

CLIENT

 

American Family Insurance

AGENCY

 

Elite Media

Asian

#WashTheHate

IW Group

Audio: Radio, Internet Radio,
and Podcasts

Tecate

Remezcla

Experiential Marketing

Mastercard

McCann Worldgroup

Hispanic

Tecate

Remezcla

LGBTQ+

Mastercard

McCann Worldgroup

People with Disabilities

Google AI/Canadian
Down Syndrome

FCB Canada

Print

Gillette Treo

Grey NY

Small Budget

Courageous Conversation
Global Foundation

Goodby Silverstein &
Partners

Socially Responsible

Verizon

McCann Worldgroup

Total Market

Crayola Colors of the World
skin tone crayons

McGarryBowen and Golin

Significant Results

Procter & Gamble

Mediacom and iHeartRadio

BEST IN SHOW

Digital/Social/Mobile

Verizon

McCann Worldgroup

The complete list of winners in the 2020 ANA Multicultural Excellence Awards competition, including category winners for the above, can be accessed here.

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

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ABOUT THE ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

MEDIA CONTACT

John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net