ANA Defends Ad Industry Against Inflammatory Claims in FTC Social Media Report
September 19, 2024 (New York, N.Y.) – The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
"Rather than simply throwing out the baby with the bathwater, this FTC report decides to tear down the entire house with a sensationalist report that claims that the theoretical harms of data use outweigh all the staggering benefits of the digital economy to individuals and businesses.
"Interest-based advertising is the economic engine that funds free and low-cost services to millions of Americans through the digital apps, online services, news publishers, and websites they love. In addition, digital advertising allows millions of small and local businesses to find and reach the consumers they need to grow and succeed.
"ANA strongly supports a federal privacy law that replaces the patchwork of state laws with robust nationwide privacy protections for consumers, and we look forward to working with Congress to develop the appropriate path forward on this issue, including the protection of vital ad-funded consumer services, economic growth, and the digital economy."
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PRESS CONTACT
Andrew Weinstein
Ridgeback Communications | [email protected] | 703-597-6175
ABOUT THE ANA The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.