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Conference Sessions

These deep-dive, members-only videos provide full sessions from every ANA conference and committee meeting.

#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth

2 weeks ago

In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.

Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

2 weeks ago

In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

Can a New Form of Creativity Help Close the Global Health Equity Gap?

2 weeks ago

Engineering Curiosity in Creativity: How Exploration Fuels Innovation

2 weeks ago

How Helping Up Mission Connected with a Hard-to-Reach Audience

2 weeks ago

Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends

2 weeks ago

The Business Case for Making “Good” Creative Work to Drive Growth

2 weeks ago

The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter

2 weeks ago

The Need for Creativity in an Age of Disruption

2 weeks ago

Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand

2 weeks ago

Bringing Greater Creativity to Commerce Experiences

2 weeks ago

Emerging Trends in Sports Sponsorships

2 weeks ago

From Choice to Checkout: Insights for Winning the Shopper Journey

2 weeks ago

How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry

2 weeks ago

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