CoppaFeel! Shares the Brand Activation Strategies that Increase Breast Cancer Awareness

Kristin Hallenga, founder of CoppaFeel!, the first breast cancer charity in the U.K. to solely create awareness among young people, discusses the out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness, the most commonly diagnosed cancer in women under 39.

Hear more insight into how this challenger brand is raising awareness and saving lives at the 2020 ANA Brand Activation Marketing Conference, April 22–24, in San Diego, Calif.