2020 ANA Brand Activation Marketing Conference

The 2020 ANA Brand Activation Marketing ConferenceEngage. Inspire. Impact. – highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines

This one-stop event brings together marketers, storytellers, innovators, and leading brand activation experts for two-and-a-half days of inspiring and insightful sessions showing the real world, synergistic integration of ALL the disciplines of Brand Activation – Experiential, Influencer, Content, Promotion, Relationship and Commerce Marketing. Successful brands know that growth comes from how these disciplines work together, to create the meaningful connections with consumers that help drive long term value for the brand.

Hear what inspired attendees from last year’s conference had to say:

  • "I have been to several ANA conferences and found this one to not only have the great content that is always consistent, but also more opportunities to network and connect with peers."
  • "I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways."
  • "Content was very relevant to my role with my company and addressed many of the same issues we are currently trying to address."
  • "Amazing and engaging topics. Really challenges the 'industry standard.' Super professional. Fantastic networking opportunities."
  • "This was all very informative, I came back extremely inspired — I loved how it was not just a lot of 'this is what we are doing' but a good mix of the 'WHY' and strategy so we could bring back learnings to our own organizations."

The ANA Brand Activation Marketing Conference will also showcase the 37th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful case studies in 23 categories. The best of brand activation marketing will be selected from hundreds of entries by a panel of CMO’s and other senior marketing leaders and presented on site in one of the industry’s marquee events of the year. Some of our new, on-trend categories this year include: Innovative Commerce, Sports or Esports Marketing, and Challenger Brand Marketing.

The hashtag for this event is #ANAActivate

Conference Co-Chairs:

  • Amy Spiridakis, Vice President, Marketing, Target
  • Bruce Kalfus, Sr. Director, ESPN Sports Marketing, ESPN
  • Dee Hall, Executive General Manager, Advantage Solutions
  • David Saalfrank, President, Eventive Marketing

  

Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,899 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,099 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package.

when

Start: Wednesday, April 22, 2020 at 2:00pm

End: Friday, April 24, 2020 at 12:00pm

WHERE

Hilton San Diego Bayfront
1 Park Blvd.
San Diego, CA 92101

The ANA has negotiated a special room rate of $315/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, April 1, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,299 Silver Tier $1,449 Individual $1,549 Nonmember $1,549
Single REGGIE Awards Dinner Only (One single ticket for the REGGIE Awards Gala Cocktail Reception and Dinner ONLY) Client-Side Tier $400 Platinum Tier $400 Gold Tier $400 Silver Tier $400 Individual $500 Nonmember $500
One Table - REGGIE Awards Gala (Table seats 10 people. Guest names will be required prior to event.) Client-Side Tier $3,500 Platinum Tier $3,500 Gold Tier $3,500 Silver Tier $3,500 Individual $4,500 Nonmember $4,500

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,899 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,099 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

RIND-BLOWING MARKETING FROM WISCONSIN CHEESE 
From breaking a Guinness World Record to creating the most popular lounge in SXSW history, the team at Wisconsin Cheese has been making headlines around the globe. More importantly, with a new strategy and ambassadors in every US state, they are truly changing perceptions and revolutionizing marketing for a 170-year-old industry. Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth. Brie-lieve us—there’s so much more to this cheesy story. Get ready to have your rinds blown!

Suzanne Fanning
Chief Marketing Officer / Wisconsin Cheese
Senior Vice President / Dairy Farmers of Wisconsin
_______________________________________________________________________

AFLAC: SERVING A SOCIAL PURPOSE WITH BRAND MASCOTS
In a world that demands companies serve a purpose beyond just profits, Catherine Hernandez-Blades, Senior Vice President and Chief Brand and Communications Officer, Aflac, and Carol Cone, Founder/CEO, Carol Cone ON PURPOSE, will illuminate the potential for brand mascots to champion social issues aligned with the brand to accelerate both business and societal impact. This dynamic presentation on the evolving role of brand mascots to serve a social purpose will tell a story in part, through the lens of Aflac's breakthrough social robot, My Special Aflac Duck, which links its iconic mascot with its 22-year, $123M philanthropic commitment to pediatric cancer. Since introducing My Special Aflac Duck in January, Aflac has won the Holmes Report Platinum SABRE for Best in Show, the CES Tech for a Better World award, and a Gold REGGIE Award, among other accolades.

Catherine Hernandez-Blades

Senior Vice President and Chief Brand and Communications Officer
Aflac

Carol Cone
Founder / Chief Executive Officer
Carol Cone ON PURPOSE

Aaron J Horowitz
Co-Founder & CEO
Sproutel
_______________________________________________________________________

SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Spartan Race is the global leader in obstacle course races, with the right challenge for anyone - from first-time racers to elite athletes. Hear from Spartan's CMO, Carola Jain, on how they’ve driven the growth of this Brand Activation playground for both newbies and their passionate diehard racers that become part of this lifestyle way beyond race day. From health & fitness custom content throughout the year, to the macro and micro influencers that live and breathe Spartan (some even get tattoos!) they’ve built a loyal army of over 1 million racers annually through their unique approach – and as a result have built a loyal community – along with unforgettable race experiences.

Carola Jain
Chief Marketing Officer
Spartan Race
_______________________________________________________________________

ACTIVATING TO DEFEAT CANCER ONE BOOB AT A TIME
Breast cancer is the most commonly diagnosed cancer in women under 39. In the U.K. it especially lacks awareness with younger people and needs a high impact message to break through. Hear Kristin Hallenga’s inspirational story as a 23 year old founder of CoppaFeel! and 11-year breast cancer survivor. They are the first breast cancer charity in the U.K. to solely create awareness among young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. They like to talk about a serious message in a light-hearted way, empowering people to start healthy habits for life. She’s coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

Kristin Hallenga
Founder
CoppaFeel!
_______________________________________________________________________

INNOVATIVE BRAND ACTIVATION THAT CONNECTS WITH NBA FANS TO DRIVE GROWTH
As the Vice President of Media Partnerships and Business Development, Julie Morris oversees the relationship with all the league’s media partners to develop integration opportunities for the NBA’s marketing partners and prospects across television, digital, social and emerging media. Julie will focus on how the NBA drives innovation and delivers brand activations campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.

Julie Morris
Vice President, Media Partnerships & Business Development
NBA
_______________________________________________________________________

DOSOMETHING.ORG - POWERING REAL-WORLD IMPACT WITH YOUNG PEOPLE
As the largest not-for-profit exclusively for young people and social change, DoSomething ‘s millions of members join their volunteer, social change and civic action campaigns to make real-world impact on causes they care about. Hear passionate CEO Aria Finger share how they’ve cracked the code on getting young people involved and championing causes, what makes them tick, and highlight some of the really successful and compelling co-branded campaigns DoSomething.org has done with brands like Garnier, Kotex, 3M and Hollister. 

Aria Finger
CEO
DoSomething.org
_______________________________________________________________________

CPG GOES DTC: LEARNING THE NEW BRAND/PERFORMANCE TANGO
In early 2018 Clorox acquired DTC-superstar Nutranext and its portfolio of natural health brands. Hear from Vivian Chang how Nutranext has challenged the status quo at Clorox in building agile teams and driving product development timelines down. Additionally, Vivian will share how these DTC brands leverage audience personas and targeted storytelling, direct response and the traditional CPG infrastructure investment to prove that Marketing = Science + Art.

Vivian Chang
Vice President, Growth, Nutranext DTC
The Clorox Company
_______________________________________________________________________

Confirmed Speakers:

Mark Krolick
VP Marketing
United Airlines

Ida Rezvani
President, NY Office
mcgarrybowen

Stephen Cassell
SVP, Chief Brand Officer
Cigna Corp.

Evan Holod
CEO, USA
Michel et Augustin

More to come!

TIME EVENT DETAILS LOCATION
Wednesday, April 22, 2020
1:00pm
- 8:00pm
Registration Opens

2:00pm
- 4:15pm
Conference Kickoff

6:00pm
- 7:00pm
Reception

7:00pm
- 10:00pm
REGGIE Awards Dinner

Thursday, April 23, 2020
7:00am
- 7:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:30pm
General Sessions

12:30pm
- 2:00pm
Luncheon

2:00pm
- 4:30pm
General Sessions Cont.

6:00pm
- 7:00pm
Reception

7:00pm Dinner On Your Own

Friday, April 24, 2020
7:00am
- 12:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:00pm
General Sessions

12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.