2020 ANA Brand Activation Marketing Conference

The 2020 ANA Brand Activation Marketing ConferenceEngage. Inspire. Impact. – highlights companies in a variety of industries and with varied budgets who strategically drive their business results via integrated Brand Activation disciplines.  CMO’s and other marketing leaders will present their coordinated brand activation strategies that provide maximum impact – not only to the brand and its growth, but to the customers and their needs.  This event brings together marketers, retailers and agencies — for two-and-a-half days of inspiring and insightful sessions.

Hear what inspired attendees from last year’s conference had to say:

  • "I have been to several ANA conferences and found this one to not only have the great content that is always consistent, but also more opportunities to network and connect with peers."
  • "I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways."
  • "Content was very relevant to my role with my company and addressed many of the same issues we are currently trying to address."
  • "Amazing and engaging topics. Really challenges the 'industry standard.' Super professional. Fantastic networking opportunities."
  • "This was all very informative, I came back extremely inspired  I loved how it was not just a lot of 'this is what we are doing' but a good mix of the 'WHY' and strategy so we could bring back learnings to our own organizations."

The ANA Brand Activation Marketing Conference will also showcase the 37th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful case studies in all areas of Brand Activation – including Content, Shopper/Commerce, Experiential, Relationship, Influencer and Promotion Marketing.

The hashtag for this event is #ANAActivate.

Conference Co-Chairs:

  • Amy Spiridakis, Vice President, Marketing, Target
  • Bruce Kalfus, Sr. Director, ESPN Sports Marketing, ESPN
  • Dee Hall, Executive General Manager, Advantage Solutions
  • David Saalfrank, President, Eventive Marketing

  

Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,899 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,099 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package.

when

Start: Wednesday, April 22, 2020 at 1:00pm

End: Friday, April 24, 2020 at 12:00pm

WHERE

Hilton San Diego Bayfront
1 Park Blvd.
San Diego, CA 92101

The ANA has negotiated a special room rate of $315/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, April 1, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,299 Silver Tier $1,449 Individual $1,549 Nonmember $1,549
Single REGGIE Awards Dinner Only (One single ticket for the REGGIE Awards Gala Cocktail Reception and Dinner ONLY) Client-Side Tier $400 Platinum Tier $400 Gold Tier $400 Silver Tier $400 Individual $500 Nonmember $500
One Table - REGGIE Awards Gala (Table seats 10 people. Guest names will be required prior to event.) Client-Side Tier $3,500 Platinum Tier $3,500 Gold Tier $3,500 Silver Tier $3,500 Individual $4,500 Nonmember $4,500

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,899 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,099 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of two corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of one corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

Confirmed Speakers:

Pam Kaufman
President, Global Consumer Products
ViacomCBS

Suzanne Fanning
Chief Marketing Officer / Wisconsin Cheese
Senior Vice President / Dairy Farmers of Wisconsin

Catherine Hernandez-Blades
Senior Vice President and Chief Brand and Communications Officer
Aflac

Carol Cone
Founder / Chief Executive Officer
Carol Cone ON PURPOSE

Aaron J Horowitz
Co-Founder & CEO
Sproutel

Kristen Hallenga
Founder
CoppaFeel!

Natalie Kelly
CEO
CoppaFeel!


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.