Root's Chief Brand Officer Shares How the Company is Taking On the Auto Insurance Giants

Kelly Ruoff, chief brand officer at Root, offers a sneak peek at the session she will lead at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference. In the session, "Breaking Through in An Industry Where the Competitors Have a 75-Year Head Start", Ruoff will discuss Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change the industry through grass-roots tactics. 

Get more insights into integrated experiential, content, and commerce marketing strategies at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.