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About the Conference

April 20-21, 2021 | A Virtual Experience

This virtual conference celebrates the brands that have best integrated experiential, content, and commerce marketing strategies and executions to drive growth, especially as all three areas have morphed and expanded in scope since the pandemic.

At the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference, you'll hear insightful case studies from brands that have best executed these strategies to build their brand’s image and better connect with their customers to drive growth.


Join the conversation at #ANAactivate

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

3 Reasons to Attend

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

What You Get

  • Inspiring case studies on the innovative ways leading brands are effectively using experiences to better connect with their customers.
  • Successful strategies to better strengthen the bonds with your customers through purpose.
  • Best-in-class tools and techniques to successfully compete against industry giants.
  • How to successfully use the power of your brand and commerce network to create social impact – today, and for the future.
  • The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Get a taste of what to expect at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference by reliving the best of the 2020 ANA Influencer Marketing & Activation Conference in this brief overview.

Highlighted speakers include:

  • Stephen Cassell, SVP and Chief Brand Officer, Cigna Corp.
  • Delali Kpodzo Conrad, Head of Marketing, UOMA Beauty
  • And more.

"This was all very informative, I came back extremely inspired — I loved how it was not just a lot of 'this is what we are doing' but a good mix of the 'WHY' and strategy so we could bring back learnings to our own organizations."

- 2019 ANA Brand Activation Conference attendee

Hosts and Speakers

Co-Chair:
Dee Hall
Executive General Manager
Advantage Solutions

Co-Chair:
Bruce Kalfus
Executive Director, Sports Brand Solutions
Disney/ESPN

Co-Chair:
David Saalfrank
President
Eventive Marketing

Co-Chair:
Amy Spiridakis
VP, Marketing
Target

Kamau Akabueze

Head of Creative

Engine Shop

David Angelo

Founder and Chairman

David&Goliath

Joe Barnes

Director, Bud Light Sports Marketing

Anheuser-Busch InBev

Vivian Chang

Vice President, Growth, Nutranext DTC

The Clorox Company

Sarah Cucchiara

Senior Vice President of Channel Marketing

BrandMuscle

Jackson Dargan

Manager, Data Analytics

KORE Software

Katie Duffy

Vice President, Marketing

Ferrara Candy Company

Jason Fletcher

CEO

KORE Software

David Foldes

Marketing Director, Trolli

Ferrara Candy Company

Greg Guidotti

General Manager, Sugar Portfolio

Ferrara Candy Company

Sarah Henry

Director, Strategic Media Partnerships

Walmart

Bruce Kalfus

Executive Director, Sports Brand Solutions

Disney / ESPN

Mike Kaufman

Senior Vice President, Brand Activation

ANA

Jamie King

Head of Gaming & Esports

Engine Shop

Julie Morris

Senior Vice President of Media Partnerships and Business Development

NBA

Mary Noel

Director of Business Development

DoSomething Strategic

Mandy Rassi

VP of Marketing

The Kroger Company

Mary Ann Reilly

Senior Vice President, Head of North America Marketing

Visa Inc.

Paul Robinson

Director of Content & Commerce Marketing

ANA

Lubomira Rochet

Global Chief Digital Officer

L'Oreal

Kelly Ruoff

Chief Brand Officer

Root Inc.

Jinal Shah

Vice President, Marketing & Growth

Feather

Russell Wager

VP of Marketing

Kia Motors

Steven Tristan Young

Chief Marketing Officer

Poshmark

Corbin de Rubertis

Vice President, Innovation

Meredith Corporation

Related Resources

Brand Activation Conference Series

Mark your calendars to get the latest on the most important brand activation disciplines with the 2021 ANA Influencer Marketing Virtual Conference, May 25-26, and the hybrid 2021 ANA Brand Activation & Creativity Conference, August 10-12 in Chicago, Ill.

2021 ANA REGGIE Awards

Celebrate the best brand activation campaigns of 2020 at the virtual presentation of the 2021 ANA REGGIE Awards on May 15 and benchmark against the powerful work selected by a jury of industry leaders as best-in-class examples of brand activation.

Brand Activation Toolkit

Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit that brings together key tools and templates from across the disciplines of brand activation.

Growth and Opportunities in Content Marketing

Compiled from survey results in partnership with The Content Council, senior-level marketers from the U.S. and Canada share their views on the future of this discipline.

Challenges and Opportunities in Influencer Marketing

The ANA surveyed its members to gain a greater understanding of marketers' experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research.

Your Virtual Event Platform

This conference is powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Conference Sponsors

Brand Activation Partners

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  Pricing  |  Register

"I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways."

- 2019 ANA Brand Activation Conference attendee