About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

Thank You

Thank you to everyone who attended the 2021 ANA Experiential, Content & Commerce Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Influencer Marketing Conference this May 25-26 and the 2021 ANA Brand Activation & Creativity Conference this August 10-12 in Chicago, Ill.

The 2021 ANA Experiential, Content & Commerce Marketing Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Vivian Chang, VP, Growth, Nutranext DTC, The Clorox Company
  • Greg Guidotti, General Manager, Sugar Portfolio, Ferrara Candy Company
  • Lubomira Rochet, Global Chief Digital Officer, L'Oreal
  • And more.

About the Conference

April 20-21, 2021 | A Virtual Experience

This virtual conference celebrated the brands that have best integrated experiential, content, and commerce marketing strategies and executions to drive growth, especially as all three areas morphed and expanded in scope during the pandemic.

At the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference, you heard insightful case studies from brands that best executed these strategies to build their brand’s image and better connect with their customers to drive growth.

Relive the conversation at #ANAactivate

"This was all very informative, I came back extremely inspired — I loved how it was not just a lot of 'this is what we are doing' but a good mix of the 'WHY' and strategy so we could bring back learnings to our own organizations."

- 2019 ANA Brand Activation Conference attendee

Hosts and Speakers

Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Executive Director, Sports Brand Solutions

David Saalfrank
Eventive Marketing

Amy Spiridakis
VP, Marketing

Kamau Akabueze

Head of Creative

Engine Shop

David Angelo

Founder and Chairman


Joe Barnes

Director, Bud Light Sports Marketing

Anheuser-Busch InBev

Vivian Chang

Vice President, Growth, Nutranext DTC

The Clorox Company

Sarah Cucchiara

Senior Vice President of Channel Marketing


Jackson Dargan

Manager, Data Analytics

KORE Software

Katie Duffy

Vice President, Marketing

Ferrara Candy Company

Jason Fletcher


KORE Software

David Foldes

Marketing Director, Trolli

Ferrara Candy Company

Greg Guidotti

General Manager, Sugar Portfolio

Ferrara Candy Company

Sarah Henry

Director, Strategic Media Partnerships


Bruce Kalfus

Executive Director, Sports Brand Solutions

Disney / ESPN

Mike Kaufman

Senior Vice President, Brand Activation


Jamie King

Head of Gaming & Esports

Engine Shop

Julie Morris

Senior Vice President of Media Partnerships and Business Development


Mary Noel

Director of Business Development

DoSomething Strategic

Mandy Rassi

VP of Marketing

The Kroger Company

Mary Ann Reilly

Senior Vice President, Head of North America Marketing

Visa Inc.

Paul Robinson

Director of Content & Commerce Marketing


Lubomira Rochet

Global Chief Digital Officer


Kelly Ruoff

Chief Brand Officer

Root Inc.

Jinal Shah

Vice President, Marketing & Growth


Russell Wager

VP of Marketing

Kia Motors

Steven Tristan Young

Chief Marketing Officer


Corbin de Rubertis

Vice President, Innovation

Meredith Corporation

Related Resources

Brand Activation Conference Series

Mark your calendars to get the latest on the most important brand activation disciplines with the 2021 ANA Influencer Marketing Virtual Conference, May 25-26, and the hybrid 2021 ANA Brand Activation & Creativity Conference, August 10-12 in Chicago, Ill.

2021 ANA REGGIE Awards

Celebrate the best brand activation campaigns of 2020 at the virtual presentation of the 2021 ANA REGGIE Awards on May 15 and benchmark against the powerful work selected by a jury of industry leaders as best-in-class examples of brand activation.

Brand Activation Toolkit

Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit that brings together key tools and templates from across the disciplines of brand activation.

Growth and Opportunities in Content Marketing

Compiled from survey results in partnership with The Content Council, senior-level marketers from the U.S. and Canada share their views on the future of this discipline.

Challenges and Opportunities in Influencer Marketing

The ANA surveyed its members to gain a greater understanding of marketers' experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research.

Conference Sponsors

Brand Activation Partners

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

"I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways."

- 2019 ANA Brand Activation Conference attendee