Research Reports

This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.

This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.

This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.

This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies.

ANA partnered with Innovid on a new study to help marketers better understand the opportunities with CTV and simplify the intricacies of measurement.

This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.

ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.

Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.

Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.

Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.

ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.

The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.