Research Reports

The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.