Brands Doing Good Series

TerraCycle Changing How We Think About Waste

Recycling company works with brands to turn garbage into new products

By Anne Field

“Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.