Brands Doing Good Series

Purpose Drives Land Rover Awards Program

Leading auto brand recognizes acts of service by local nonprofit organizations

By Matthew Schwartz

Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.