Purposeful People Series

Putting a Stake in the Ground

Tove Fritzell guides Bollé toward eco-friendly product innovation

By Brion O’Connor

For more than a century, Bollé has built a reputation for developing high-end, quality helmets and sunglasses. Under Tove Fritzell, senior director of product and innovation, the brand will soon launch a new line of products to help minimize its environmental impact and protect the outdoors.