RAB: What Does Your Brand’s Voice Sound Like? | ANA

PARTNER CONTRIBUTION

What Does Your Brand’s Voice Sound Like?

Radio stations and their brand partners share a growing opportunity to ensure they’re delivering on their consumers’ voice requests, desires, and, most important, commands

As voice technology becomes ubiquitous — and consumers use their hand-held devices to ask for just about anything — there’s a growing onus on brands to establish an audio identity among consumers and drive awareness for their voice commands.