From our partners in the ANA Thought Leadership Program: Insights and intelligence that drive brands forward.

  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

  • Why Integration Matters in an Omnichannel World

    Forward   November 20, 2018  

    The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.

  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

  • The New Economics of TV Advertising

    Forward   September 18, 2018  

    With addressable TV growing more than 20 percent per year, the economics of TV advertising are shifting. Advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits.

  • How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

    Forward   September 4, 2018  

    Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.

  • Data-Driven Messaging

    Forward   August 7, 2018  

    Media consumption has evolved to a point where brands are struggling to reach consumers in the moments they’re paying attention to any one particular medium. In order to succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.

  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Forward   July 3, 2018  

    Knowing your audience is a fundamental part of marketing. Here’s what advertisers need to know about Hispanic online shoppers and what makes them unique.

  • Making Artificial Intelligence Real

    Forward   June 19, 2018  

    How brands like Toyota are using artificial intelligence to get real marketing results.

  • Ten Things to Look for in a Programmatic Advertising Partner

    Forward   May 22, 2018  

    Ten things every advertiser should keep at the top of their list when assessing whether potential programmatic partners meet their digital advertising needs.

  • Media’s Influence on American Conversation

    Forward   May 8, 2018  

    Local TV is a key driver of daily conversations and word-of-mouth impressions. Here’s what that means for marketers.

  • Five Modern Challenges Facing Accounts Payable

    Forward   April 10, 2018  

    Five issues commonly faced by accounts payable and how electronic payment methods can help overcome them.

  • When Bad Things Happen to Good Video Ads

    Forward   March 27, 2018  

    The technology boom that ushered in digital media and created a new way for brands to engage consumers with video has outpaced the evolution of the industry’s traditional workflows. Here’s one way marketers can deal with the complexity.

  • The Programmatic TV Opportunity

    Forward   December 19, 2017  

    New technology is making programmatic TV advertising an enticing opportunity for advertisers.

  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

  • Data-Driven Digital Transformation

    Forward   October 24, 2017  

    Account-based marketing has the ability to transform the way companies engage consumers, but the tactic requires a huge amount of data that many marketers struggle to wield. Technology partners are crucial to unlocking the potential of marketers' data and using it to optimize outreach for growth. Here's how HPE and Digitas used account-based marketing to engage key decision makers and fuel HPE's digital transformation.

  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.


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