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Partner Content


From our partners in the ANA Thought Leadership Program: Insights and intelligence that drive brands forward.

  • If You Can Dream It, Radio Can Measure It

    Partner Content   May 7, 2024  

    Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.

  • The Fundamentals of Attention

    Partner Content   March 21, 2024  

    In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.

  • Five Unstoppable Trends That Will Transform TV Advertising by 2030

    Partner Content   March 19, 2024  

    How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

  • How Brands Can Capture Attention in 2024

    Partner Content   February 29, 2024  

    While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.

  • Demystifying the Differences Between Linear TV and CTV

    Partner Content   January 11, 2024  

    What exactly constitutes linear and non-linear in the increasingly digital landscape of TV? Is it the device, the programming content, or the ability to run addressable advertising? To find the answer, marketers need a better understanding of how content is distributed across platforms.

  • Why 'Be Better' Is Not a Strategy

    Partner Content   December 14, 2023  

    Nancy Smith of Analytic Partners shares her perspective on the challenges marketing leaders face with the speed of change, how new innovations influence consumer behavior, and how brands can leverage AI as a potential solution.

  • Women's Sports Sponsorships Are Here to Stay

    Partner Content   November 30, 2023  

    With interest in women's professional sports hitting a high water mark in 2023, marketers can expect an increased focus on women and girls across major sporting events in 2024, including the NCAA Finals, National Girls & Women in Sport Day, and arguably the most prestigious sporting event of the year: the 2024 Olympic Games.

  • The Right-Brain Approach to Brand-Building

    Partner Content   November 28, 2023  

    The functions of the left and right sides of the brain help shape how people see the world around them and have specific implications for marketers. Appealing to one side of the brain or the other can sculpt consumer impressions, improve recall, and drive conversion.

  • Three Stages to a Successful Scoping Season

    Partner Content   November 21, 2023  

    Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.

  • Artificial Intelligence and the Future of Work

    Partner Content   November 16, 2023  

    By embracing AI, brand teams can free up valuable time and focus on strategic thinking, innovation, and creativity. There are a number of ways marketers will need to prepare.

  • Radio Works to Drive Business Forward

    Partner Content   November 14, 2023  

    Despite a troubled economic environment, consumer concerns over inflation, the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

  • Marketers Can Once Again Own the Living Room

    Partner Content   November 9, 2023  

    The living room has always been a coveted space for marketers to reach their audience. It's where families gather, friends socialize, and individuals unwind. However, the rise of streaming services, smart devices, and changing consumer behaviors have shifted the dynamics of living room advertising.

  • The TV Ad Landscape Is Changing

    Partner Content   October 31, 2023  

    As connected TV advertising technology grows more sophisticated, it's not only making TV more affordable for more brands, it's also unlocking a coveted space for brands of all shapes and sizes: the lower half of the marketing funnel.

  • How to Fight the 'Converged TV Disconnect'

    Partner Content   October 26, 2023  

    Converged TV advertising — especially via CTV and digital video — offers brand and agency professionals an unparalleled opportunity to quickly measure and understand their campaign performance. But, too many advertisers spend more time measuring campaigns and less time optimizing them — a phenomenon dubbed the "converged TV disconnect."

  • Brands Get Creative with Their Sports Sponsorships

    Partner Content   October 24, 2023  

    Conventional sports sponsorships are reaching a point of saturation that's leaving brands searching for additional opportunities. The growing popularity of women's sports, new rules for NCAA athletes, and a resurgence in youth sports is open several paths for brands that want to score big with sports fans.

  • Three Ways to Revolutionize Retail Marketing with Digital Out-of-Home

    Partner Content   October 19, 2023  

    The introduction of data-driven targeting and creative capabilities within DOOH has transformed the medium into a full-funnel growth engine for retail brands. Marketers now have the ability to segment and target specific audiences, deploy highly flexible creative, and surround specific locations with their messaging.

  • Transparency Gaps Are Leaving the Door Open to Bad Actors

    Partner Content   October 17, 2023  

    While publishers have legitimate reasons to obfuscate data, a lack of transparency has left the door wide open for bad actors to thrive. The rapid growth in demand for CTV and its nuances provide ample opportunities for deceptive practices to go undetected. Marketers need to know what questions to ask in order to see their way through.

  • How to Use Cable News to Drive Optimal Advertising Results

    Partner Content   October 12, 2023  

    There are two schools of thought around advertising in cable news: going all in and avoid it altogether. But there are three powerful benefits to advertising in news content as part of a balanced audience-buying: scale, brand-building, and engagement.

  • How Companies Take Control of Their Martech Stacks

    Partner Content   October 10, 2023  

    The digital era was expected to provide marketers with an abundance of data about consumer behavior, preferences, and interactions. Instead, digital marketing has become wasteful and anything but efficient — a new ANA reports says the $88 billion programmatic media ecosystem is riddled with as much as $20 billion in waste. How did the industry get to this point — and what's the solution to fixing it?

  • Key Tactics of Successful SMB Omnichannel Marketing

    Partner Content   October 3, 2023  

    To gain better insight into how small- to medium-sized businesses (SMBs) across different industries are using omnichannel marketing to drive engagement, the United States Postal Service commissioned a study from Summit Research that surveyed marketers at SMBs across various industries.