From our partners in the ANA Thought Leadership Program: Insights and intelligence that drive brands forward.

  • The Ongoing Appeal of the Household TV

    Forward   May 23, 2023  

    While consumer views of what TV is are evolving, the dominance of the largest screen in viewers' homes is not. Here's what it means for advertisers.

  • Creating a Data Analytics Mindset

    Forward   May 18, 2023  

    There are several considerations marketers must make to develop and refine their organization's data and process management strategy to unlock stronger, more accurate data analytics.

  • Three Weather-based Tactics to Enhance Out-of-Home Ads

    Forward   May 9, 2023  

    How brands such as Sea-Doo, Aperol, and Timberland use weather-based digital out-of-home (DOOH) ads to drive awareness and influence consumer behavior.

  • How Radio Builds Effectiveness for RMN Campaigns

    Forward   April 25, 2023  

    The synergies that radio can bring to retail media network plans have the potential to multiply results and ROI by filling gaps at the middle and top of the marketing funnel while supporting lower-funnel activity.

  • Getting Global Rights Management Right

    Forward   March 30, 2023  

    Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.

  • How Can Advertisers Get the Most Out of CTV?

    Forward   March 28, 2023  

    As marketers consider the possibilities that CTV presents, they may find the following questions helpful for improving media strategies and getting the most out of their CTV investments.

  • Getting Started with Sustainable Direct Mail Marketing

    Forward   March 16, 2023  

    Sustainable direct mail marketing practices can help businesses further their environment initiatives, offering a more eco-friendly alternative to digital-only or digital-heavy campaigns.

  • A New Study on Diversity in Ad Creative Yields Surprising Results

    Forward   February 21, 2023  

    A new report to help marketers establish a baseline for setting KPIs and measurable goals for improving efforts to add diversity, equity, and inclusion (DEI) to their advertising creative shows there's still work to be done.

  • Marketers' Top Priorities for 2023

    Forward   January 12, 2023  

    Brand advertising budgets are often the first to go as marketers double down on direct, measurable performance. And while it's true that respondents to the Mediaocean survey listed performance-driven paid media as their most critical area of investment in the event of a downturn, that doesn't tell the whole story.

  • Is Marketing Having an Identity Crisis?

    Forward   January 10, 2023  

    Marketers don't often give a lot of thought to identity unless they're wringing their hands at the evolving state of cookie deprecation due to privacy concerns. But disappearing browser-level attribution is only part of that problem.

  • More Women Are Listening to Podcasts

    Forward   January 3, 2023  

    Recent studies reveal an increasing number of women are becoming loyal podcasts listeners. The trend may sound a new opportunity for brands that want to reach an important demographic.

  • Direct Mail Belongs in the Omnichannel Customer Journey

    Forward   December 13, 2022  

    Direct mail marketing can help create customer touchpoints that encourage engagement. Here's how brands can use direct mail in tandem with digital media to create touchpoints that help drive action throughout the entire omnichannel customer journey.

  • Radio Paves the Way for Growth

    Forward   December 6, 2022  

    Through increased engagement with home-based smart speakers, online audio, and a growing number of podcasts, marketers have the potential to reach more listeners than ever before.

  • United, Converged TV Advertising Should Stand

    Forward   December 1, 2022  

    TV is in the midst of a revolution. There's more content than ever before, and the modern viewer consumes it on their own time, in their own way, and through a variety of devices. This fragmentation means one thing for brands and agencies: They need to reimagine the TV advertising experience.

  • The State of Ad Tech Is Changing

    Forward   November 29, 2022  

    With the looming deprecation of third-party cookies, marketers face a series of headwinds when determining the value of their campaigns. Fortunately, there are several macro forces working in marketers' favor — if brands can adapt in time.

  • How Marketers Can Leverage Tech to Avoid Disruption

    Forward   November 24, 2022  

    While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.

  • Podcast Listeners Are Different — and That's Good for Brands

    Forward   November 22, 2022  

    In recent years the popularity of podcasts has exploded to make the medium a massive source of entertainment. Listenership is high and growing, and audiences are listening throughout the day — ads and all.

  • The Creative Renaissance Is Here

    Forward   November 17, 2022  

    The technology for supporting creative optimization is at a tipping point. Indeed, the marketing industry faces an incredibly exciting moment where art and science finally work together to raise the bar for advertising across all formats and channels.

  • TV Generates More Consumer Recall and Purchase Intent

    Forward   November 15, 2022  

    What are the factors that make TV ads an effective marketing tool, and how does TV compare to Facebook or YouTube mobile video? Shedding light on the answers to these questions are two recent studies, which together tell a compelling story about how TV advertising helps brands build connections with consumers at scale.

  • The Art and Science of Direct Mail

    Forward   November 10, 2022  

    In an increasingly digital world, direct mail marketing can offer customers a tangible experience. However, many marketers struggle with determining the best ways to incorporate mail into their overarching strategy.