Accenture Interactive: The Pioneering CMO, a C-suite Change Agent | ANA


The Pioneering CMO

New research shows CMOs as agents of change in the C-suite can drive significant business growth

Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.