PARTNER CONTRIBUTION

Driving Change at IHG

Coleman Raymond discusses her role in transforming IHG’s Agency Strategy and Operations Practices

By Steven Wales

Coleman Raymond, manager of agency strategy at InterContinental Hotels Group, is part of a team that is responsible for facilitating relationships with all of the hotelier’s marketing agencies. That includes how the agency model is structured, who is on the roster, how they are paid, how their performance is evaluated, and managing the overall health of the IHG-agency relationship.