Flashtalking: Marketers Grapple With Taking ‘Creative Personalization’ to Higher Levels | ANA


Marketers Grapple with Taking Creative Personalization to Higher Levels

Five stages for brands eager to develop stronger ad creative across multiple departments

By John Nardone

Personalization is not a matter of simply aggregating data across various first- and third-party sources. The challenge is developing the creative strategies that can leverage the data in a responsible manner, foster new collaboration models, and codify the knowledge.