Equifax: What Lies Beneath? A Look At America’s Wallet | ANA

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What Lies Beneath? A Look At America’s Wallet

What demographic data doesn’t reveal about consumers — and what financial durability does

By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.