The Case for Combining Direct Mail and Influencer Marketing

How influencer and direct mail marketing come together to create campaigns that convert

By Christopher Karpenko

Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons in direct mail campaigns can help companies further capture consumer attention when and where it matters. Here’s how brands can leverage today’s top direct mail innovations and tactics to help make the most of their influencer marketing efforts.