How Pfizer Is Managing Its Global Agency Roster

The steps the global advertiser is taking to build a central repository for agency information

By Diane Gibbons, Robin Seasock

While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.