PARTNER CONTRIBUTION

Brands Commit to Diversity, Equity, and Inclusion

Major brands are holding themselves accountable and setting the expectations for their agency partners to model similar DEI values

By Robin Seasock

While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.