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Why Video Out-of-Home Can’t Be Overlooked

Four reasons brands should incorporate digital VOOH into their media buys

By Christina Radigan

With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.