Accenture: Your Market Doesn’t Exist | ANA

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Your Market Doesn’t Exist

Why marketers are perfectly positioned to lead the new growth agenda

While it’s always been true that a business needs great products and great marketing to be successful, in today’s world, great marketing can’t save a so-so product, and products don’t become great without marketing. Here are a few reasons why marketers should feel empowered to lead a new growth agenda within their organizations.