PARTNER CONTRIBUTION

Your Market Doesn’t Exist

Why marketers are perfectly positioned to lead the new growth agenda

By Pat Connolly

While it’s always been true that a business needs great products and great marketing to be successful, in today’s world, great marketing can’t save a so-so product, and products don’t become great without marketing. Here are a few reasons why marketers should feel empowered to lead a new growth agenda within their organizations.